Apple-Introduction | Design Process | Stages of Product/Service | Analysis

Assignment Task

Design or modify a product or service for your chosen organisation. You are to report on the following:

 An introduction to the product or service

 Detail of the importance of process design on the product or service

 The overall aim and objectives of the product/service using process design

 Stages of product/service to illustrate your design concept

 Analysis of the impact of performance objectives on the design

Your report should include relevant academic models to support your analysis.

Total Marks for Assignment: 100


Table of Contents

Apple Product Introduction: 1

Process design of the Apple product. 2

Aim and objective of The Apple Product Design. 3

Product designing Stages of Apple’s process. 4

New product process in Apple. 5

The impact of performance objectives of the Apple design: 5

References. 7

Apple Product Introduction:

Refer this assignment, the product plus the services of the Apple Company shall be discussed. The Apple Company is basically an American company of multinational level, which is technologically based, with its headquarters whose headquarter is at the Cupertino of California. The Company has since inception, built, designed and sold computer software’s, consumer usage, electronics and also the online services are provided (Roth, 2015). The entire hardware product of the company includes android phone, iPad tablet computer, iPhone, Smartphone, iPod media player which is portable, Mac PC and the Apple smart watch etc. While the consumer software of the company includes OS X operating system, the iOS, the safari internet browsers, iTunes media player systems, iLife  and the iWork creativity plus productivity suites. The web based services include the Mac App Store, iCloud, iTunes Store, the iOS App Store available at the site of the company (Shelley, 2015).

This is also the world’s largest company refer the IT and 2nd largest in the manufacturing of the mobile phones all across the globe. Apple Company was established on April’1976, by Steve jobs, Steve Wozniak and Ronald Wayne so as to sell the personal computer kit of the Apple1. The new and first generation of the smart phone (iPhone) was launched in the year 2007 at a mere amount of just 499 dollars for the 4 GB and around 599 dollars for the 8 GB apple models. Further, in addition to these 4 and the 8 GB apple models, the model for the 16 GB was also launched as on 5th February’ 2008 (Stefanovic, Kayal and Pastre, 2005). It had so many of the features which were totally unique like the 2.5 G quad band global system for mobiles to the Apple’s Mac model of OS X, application mail and the safari, it has the web based application which is world famous called as the Google plus the Dashboard and the google map (Phillips and Phillips, 2010).

The second version later on was launched in the month of July’ 2008 which was named as the iPhone 3G with very low price of just 199 dollars for the 8GB and just 299 dollars for just 16 GB.  The version of the iPhone, which also supports the GPS navigation plus the 3G networking. A silver backed silver coloured with a large curved antenna are removed from the concerned model so as to give it a very glossy look. The Software are also increased by the release of the Application store to download the concerned and the relevant application. Later in July’ 2010, the Company again designed the iPhone and brought out its new version named as the iPhone 4. The redesigned and attractive features of the same were the 960×640 display, with the much enhanced gaming system, excellent processor with the lightning speed, Very sharp 5MP camera, including the LED flash, superb video calling facility and  the VGA camera available at the front of the phone. At this stage it became the world’s largest company of the smartphone manufacturer after beating the big icon Nokia company. Here it launched the iPhone 4S on October 2011 having some unique features such as the Siri voice technology and the Apple A5 type of processor. In the month of September’ 2012, it launched the advanced technology and named it as the iPhone 5 which was having a 4 inch display. Then after 2 years of gap as on September’ 2014 it launched very superb iPhone 6 and also the iPhone 6 plus which had a screen display of around 4.5 inches (Apple Computer, 2015). Then after one year, it introduced a yet new version of the iPhone 6S and the iPhone 6S plus which had the acquiring 3D touch, 12 MP of the rear camera with excellent clarity of video and image capturing and front camera of 5MP. The latest version of the Apple company has been launched in the present year 2016, iPhone 6SE which is having the same display size of around 4 inches, as the 5S iphone did had and the rest of all the features of 6S with the removal of the touch 3D.

As per latest news, the company is also planning to soon launch and design the Apple iPhone 7S which shall definitely be having the features which shall be able to match the features as are provided by all the world class mobile phones all across the globe.

Process design of the Apple product

The Process design is always considered as the most significant task as it directly affects the product’s quality. This is definitely the company which provides the quality, durability and the designs all together in a single mobile phone. Refer the latest studies by research analysts, around 80% of the any kind of quality issues, come and are as a result of the production of the mobile phones in mass manner (Avlonitis and Indounas, 2004).

Design for manufacturing

 The set of the phones of the Apple Company has always been demanded by the users on very big manner and the production of it is thus done on a mass scale. In the short design, it is the process that is concerned with the optimization and the adaptation of the design of Apple so as to reduce the cost, tenure of its manufacturing and the resources which are taken into use during the mass level production. Refer the remarks of some of the engineer’s it should be the most earliest of the engineering stage and no waiting whatsoever must be there.

Usefulness of design process

The main motive and goal of the design process is to make the products in the most economical as well as easy to form. The significance of the process design is such that around 70% of the manufacturing cost of the product is well determined by the process design and just 20% is associated with the production decision that include the planned planning and the machine tool for the production of it (Baram, 2007).

Reduction in total number of parts

After manufacturing of the basic model of the Apple mobile phones, the engineer then works for the making up of the optimized design which shall be made without doing any kind of major alteration which shall definitely not at all hamper the expectation of the clients and shall also make an advanced type of the mobile phones which shall make the money spend much happier with the worth he gets.

The product making and development process of the Company have always been very quality based plus is also very excellent which has been ever implemented. The Company, is the world’s first ever company to have earned a business of around 1 trillion dollars (Ehrenberg, 2011). The designers of the company continuously work for the betterment of their products and work day and night with full sincerity to make the company number one all around the industry.

Aim and objective of The Apple Product Design

The company has always worked with the motto to perform even better than the expectations of the clients, the company has always tried to do better than the best, it has left no stone unturned as far as the product quality is concerned.  The company’s design objective is always very functional/operational, aesthetics, accessible, very cost effective, secure, and durable (Gupta and Prinzinger, 2013). The company has tried always to provide a sense of satisfaction to the client after they buy its products. Some of the main objectives of the company as discussed as below:

Cost effective: Refer the help of the design process, the company is able to effectively reduce the cost of production and fit it as per the budget allocation at the start (Kristianto and Helo, 2010).

Accessible: The Design process shall enable the company to clearly consider the requirement of the clients.

Aesthetics: The design process shall definitely make an image of the brand in the eyes of the sports persons, plus provide a better physical appearance.

Functional/Operational: The spatial requirements and needs and durability of the building elements of the product can well be achieved with the help of the available product design.

Historic preservation: The motive of the increase of the features that work much better and are very helpful are required to be available in the version may also be acquired by the design process.

Secure/Safe: The product is required to fast assessing, secure as well as safe to handle, this objective is well kept in mind while the manufacturing of the same is done by the company.

Productive: the product feature which will help the human being a number of their works.

Sustainable: Building up of the elements and proper strategies which shall increase the performance in the environmental manner of the product (Heracleous, 2013).

 Product designing Stages of Apple’s process

The Apple Company’s designers have always served as the most royal members where all kinds of the product design or any kind of the modification are done while keeping in mind the excellent version which the company has provided to the company in the past as well. Thus the design is not given to the manufacturing unit or the finance department, but is provided to the excellent working team which has been since long controlled by Jony Lve (Moore, Ellsworth and Kaufman, 2008). Here in this company the designers do not have any kind of contact with the finance department and refer the making up of the product, the budget is just unlimited.

New product process in Apple

After the design is prepared, then begins the new product. ANPP includes the steps which are involved in the development of the final designing process well in detail. It tells all of the development stages for the timely completion of the process of manufacturing (Noël, 2010). It takes the main decision about who shall work to design the product and by what time it shall get completed.

Reviewing the product on every Monday:

The companies board members meet on each Monday so as to review any kind of decision which has been taken regarding any kind of modification of the existing as well as the manufacturing of a new product of the company.The time of the review does not extent more than 2 weeks and prompt attention is taken on this aspect that the motive do not get disturbed by any of the ways (Klein and Jun, 2014).

Once the production completed, it is again designed and tested:

After the production of the product is completed, it is again re tested as well as re used first by the company’s engineers, to find out if any kind of lapse arises in the company. No draw backs whatsoever are allowed to be passed away to the clients. If any kind of mistake or shortcoming is experienced, then immediately the products are tested again and again (Nonala and Kenney, 2010).

The impact of performance objectives of the Apple design:

Competing with the complete environment is just as possible as far as the product design is concerned. The product design then leads to the company’s success as it by means of directly or indirectly examines all critical success impacts. In present times, the client’s requirement is very huge; they want the worth for the money spent. The decision of the clients also depends upon the price as well as the quality and facilities which are packed in that product. The product design also assists to succeed in the impacts of the performance objectives plus fulfils the clients’ satisfaction level (Kehagias, Skourtis and Vassilikopoulou, 2009). This report clearly concludes the process designing impact on the sale of the company’s products. The requirement of the clients is very high nowadays, and they always search for the best which is present in the open market of mobile phones, The company also has to compete with other big icons available in the market such as the Samsung and Nokia, but with the experience and overall reputation of its past products in the market, the company surely is able to beat the best as well. Though the other icons are also able to capture the market big share, but the share which the Apple has acquired is pretty hard for them to break and bring to their side (Nwogugu, 2014).


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