Business development essay online: Business Model of Apple 

Introduction

Ideal organisation is the one which looks forward for development and reinvents itself on a continuous basis. The company has high focus on its mission and values and plans to achieve them in the best possible manner. The goals are the main targets and focus of the company. The organisation members are also given the importance, and goals are communicated to them. Management works towards achieving these goals and the results is measured on regular basis. Over all, the ideal organisation aims at moving towards the goals in the well planned and definite manner (Hauswirth 2006). The ideal organisation has well defined values, goals, mission, culture, etc. In the following paper, Apple Inc. has been chosen as an ideal organisation to discuss important parameters. In order to justify this statement, the paper explains the culture of the company, its ideals, mission, goals, values, objectives, theoretical model, service provision model and staff disciplines and roles.

Characteristics of an Ideal Organisation: Apple Inc.

            Apple Inc. is a company, which has developed itself on the basis of innovation. The major strength of the company is innovation, and along with this company has well defined goals and objectives. The company has been able to receive outstanding leadership, which has helped the company in proceeding in the right direction (Bach 2007). The success of the company can be attracted to its leader Steve Jobs who has always contributed in holding the name of the company at higher levels that those of the competitors. The proper organisation of the actions of the company has also been responsible for its success.

Mission, Goals and Objectives of Apple Inc

The mission statement of an ideal organisation explains the basis purpose of existence of the company. It acts as a guiding source for the company and continuously reinforces the actions required to reach these goals. This is extremely influential in an organisation as it explains the statement of purpose for the existence of the company. The mission statement should be such which is clear and comprehensible to understand and enact. Apple Inc. as a company has been able to set one of the best missions for the proper functioning of its organisation (Spires 2007). Apple Inc. is highly committed towards bringing the best personal and computing experience to the students, educators and professionals throughout the globe. The basic tool, which the company uses in order to achieve this, is innovative hardware and software and excellent internet offerings. In the words of “Apple Inc. designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple Inc. leads the digital music revolution with its iPods and iTunes online store. Apple Inc. reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices (Holston 2011).” Thus the company has been able to justify itself as an ideal organisation since it has a well developed mission statements and works continuously to achieve this mission.

Goals explain the manner in which the company will proceed towards achieving its mission. The mission is a long term objective and is divided and simplified into achievable goals, which ultimately contribute in achieving the mission of the organisation. Goals act as a directive path towards accomplishing the mission of the organisation (Herr, et al. 2011). Apple Inc. as a company has the mission to deliver the best computers for students business, etc. the company makes use of innovation to achieve this mission. The goals of the company to contribute in the accomplishment of the mission are to increase revenue level with the introduction of new products and updating the existing ones, increase the workforce in every department and to function and operate in an environment friendly manner. Thus, the goals, which have been formulated by the company, have a pivotal role and contribution in the accomplishment of the objectives. Thus, the company fulfils the requirements of ideal organisation in terms of mission and goals.

Objectives are specific, short gaols of an organisation which are developed on the basis of its aims and are quantifiable in nature. The basic aim of the objectives is to highlight what an organisation needs to go to get what they want (Herr, et al. 2011). The objectives of Apple Inc. includes to increase the business level and market share, globalisation of business and expanding the sales level by targeting those set of customers who have not used the products of Apple Inc. till now. Thus, the objectives and goals of the company are designed in a manner to help the company in achieving its final objective.

Values and Culture of Apple Inc.

            Value refers to set beliefs and specific mode of conduct which are followed in an organisation. The organisational values have a pivotal role in guiding the process of organisational development and growth. Every organisation has its set values as it is considered a vital element to achieve success. They help in guiding the behaviours and achieving goals. The importance of the concept has increased because of high level of competition in the market (Reich, et al. 2009). In the context of Apple Inc., the values include empathy for customers, positive social contribution, innovation, team spirit quality, individual reward and quality management. With the aid of these values, the company has been progressing towards the accomplishment of its mission, goals and objectives. The values play a crucial role in predetermining the level of success of the company. Apple Inc. has been able to set appropriate values, which helps the company in achieving its objectives and progressing faster towards the accomplishment of its mission.

Culture has a crucial role to play in an organisation. It is generally defined as the set of common understandings of an organisation. The actions of the organisation are organised around its culture. This understanding is shared by a group of people who are working collectively in an organisation (Reich, et al. 2009). Talking in the context of Apple Inc. the organisational culture at Apple Inc. is self motivating for its employees. This has proved to be extremely helpful for the company to grow faster in the competitive environment. The decisions of the company are made at the lowest level in order to facilitate quicker actions. The top down philosophy of the company has contributed in making the company a market leader. The culture of Apple Inc. is friendly and accepts ideas from all level which might contribute the company in innovating unique products. Thus, the organisation has an ideal culture which provides full scope to the organisation grow in a speedy and healthy manner.

Staff Disciplines and Roles

            The staff and employees of an organisation are extremely powerful since they help companies in the accomplishment of their goals and objectives. The staffs of an organisation have well defined roles and responsibilities and have to function accordingly. They employees are evaluated for the performance shown by them which is calculated on the basis of accomplishment of objectives (DuBrin 2011). In the context of Apple Inc., it is necessary to highlight that the company gives due importance to its employees and involves them in the decision making policies. The company has set, and HR policies which ensures that the interest of the employees, are protected. The main reason behind the success of the company is because of the level of importance which is given by the company to its staff. The company also ensures that the staffs works with full discipline and complete the responsibility which becomes the basis of their appraisals in the company.

Ideals

            Ideal primarily refers to a principle which is pursued by an individual or an organisation in an active manner. Ideal has a pivotal role since they help in continuously working towards the goals. Every company has its ideals and directs all its actions towards these ideals. Apple Inc. as a company has been able to work upon these ideals in order to reach the position it has been able to do in the present scenario. The major ideals for the company include:

•  Work passionately
• Lead the markets, do not follow
• Surprise the customers.
• Be unreasonable
• Innovate continually
• Feel like an artist and work like an engineer (Poner, et al. 2008).

The above discussed are the few major ideals which the Apple Inc. has followed and have major contribution towards the success of the company.

Theoretical Model

Theoretical model plays a pivotal role in an organisation. There are various theoretical models which are used in an organisation (Fairholm, et al. 2008). In the context of Apple Inc., the focus of the company is on quality management and innovation. There is no exact theoretical model which complies with these characteristics. The company makes use of a mix and theoretical model which will help the company in achieving its objectives. The company has the main focus of delivering innovation and providing latest products to its customers. Though the company has not been able to make use of an exact theoretical model yet the pattern which it is following has been helpful in achieving its goals and objectives.

Service Provision Model

Service provision model has a pivotal role to play in an organization. It primarily refers to the act of performing acts in a business which in exchange requires an acceptable level of compensation (Great Britain, Office of Government Commerce 2001). In the context of Apple Inc., it is crucial to highlight that since the company is specialising in the form of innovative service provision. This makes it extremely powerful for Apple Inc. to employ qualified staffs that are available whenever required to perform the function in order to offer the products to customers.

Conclusion

            In the above paper, the parameters which have a pivotal role to play in making an ideal organisation are discussed. The parameters have been used in order to throw light and discuss these parameters in concern of Apple Inc. Thus, it can be concluded that Apple Inc. has been able to prove itself on the majority of parameters of ideal organisation.

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