BUSINESS PLAN OF NEW BANK BRANCH

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2 P0042990 – LA011203 Assignment 2 – BSBRES401A Ed 1
© State of New South Wales, Department of Education and Training 2009, Version 1, January 2009

Assignment 2
What you have to do
Referring to the Case study in Assignment 1, your PA has now completed
the research and is to present the final report to you, in draft, prior to your
submitting it to your general manager.
If you are not clear on any aspect of this task you will need to review your
unit notes.
To gain maximum marks you will need to have read the additional readings
as set out in the Overview of this unit.
Task
Part A (1000 words)
Using all the information you have collated in Assignment 1 prepare a draft
report setting out research findings which will justify the establishment of a
new branch.
Again, remember to be concise, but you must include enough detail to
ensure that your general manager is clear that the establishment of the
branch is warranted.
Your report should be presented in a business like professional manner and
be broken down by way of headings such as the following:

Front cover
Title page
Forward or covering letter to include an overall recommendation
Contents
Summary
Body of the report: introduction, discussion, conclusion
Appendices
Bibliography
P0042990 – LA011203 Assignment 2 – BSBRES401A Ed 1 3
© State of New South Wales, Department of Education and Training 2009, Version 1, January 2009

Part B (200 words)
The general manger has asked you to submit the final report to him by next
Friday. He has then asked you to come to his office the following Tuesday
to undertake a formal presentation of a summary of the important points to
be found in the written report.
You are fully aware that an effective presentation is more than the reading
of key parts of a report. You know that you will have to describe the main
points of the written report and ‘sell’ the general manger on the findings of
the report so that he will approve the opening of the new branch. As such,
you have asked your PA to prepare a list of talking points and to identify the
visual aids which should be used in your presentation.
Prepare a list of talking points which you feel will highlight the important
points in your written report and include a list of visual aids you feel will
assist in selling the recommendations of the written report.
4 P0042990 – LA011203 Assignment 2 – BSBRES401A Ed 1

SOLUTION

 Executive Summary

 

This Proposal has been developed with facts and figures collected through authentic research for data collection to justify and suggest that a new bank branch should be proposed and opened in Bayview Heights, Queensland, a suburban area in Australia. The growing population over the past five years and the development of housing board has attracted many people and commercial prospects and that is why it would be profitable for the Bank to open a new branch to tap the potential customers

Introduction

 

Being the Area Manager of the bank the future potential for new bank branch in Bayview Heights is quite evident, which will be definitely a profitable short-term venture for the bank. Through thorough research and collection of relevant data from Secondary as well as primary sources it is quite evident that by spending an amount of $631,590 we can open a profitable and viable branch.

 

Secondary Data Collected

 

Population Growth Over Past Five years in Bayview Heights suburb and projected growth in the coming five years is depicted below in the chart.

 

Area Name Forecast year Change between 2006 and 2031
2006 2011 2016 2021 2026 2031 Number Avg. Annual % change
BAYVIEW Heights 4,547 4,611 4,646 4,663 4,669 4,669 122 0.11

 

Source: (ABS, 2006-2007)

 

Demographics of Local Population and Average Income

 

Bayview Heights which is bounded by another suburb of Earlville and Clarkes Creek and has varied demographic details which are listed below in the appendix figure 1, Figure 2 and Figure 3. The predominant age group which has been found in Bayview Heights is 45-49 years. After a span of 5 years too the age group predominant will remain 45-49, however the number of people under age of 15 will increase by 12(1.3%)causing rise in the population by 20% and the same way the people above the age of 65 years will also increase by 304. Thus the age group showing the maximum increase in the coming years is 70-74 years old in the population (Population and Household Forecasts: Cairns Regional COuncil, 2011).

The major population comprises of couples family with children and most them are likely to repay mortgage payments between a ranges of $800-$1000 every month. Most of the people in Bayview Heights work in non-specific occupations (Area Profile of bayview Heights, 2012).

 

BAYVIEW HEIGHTS Forecast years
2006 2011 2016
Population 4,547 4,611 4,646
Change in population   64 35
Average Annual Change   0.28 0.15
Households 1,645 1,684 1,718
Average Household size 2.76 2.74 2.7
Population in non-private dwellings 1 1 1

 

This data analysis for short term period is most accurate and useful for forecast information for immediate bank branch planning (Australian Bureau of Statistics: Census of Popultaion and Housing, 2006).

 

Suburb Negative/ nil income $1-$249 $250-$599 $600-$999 $1000-$1,599 $1600 or more Individual income not stated Total Individual income
Bayview Heights 170 537 890 813 475 173 186 3244

(Australian Bureau of Statistics: Census of Popultaion and Housing, 2006)

 

Current Growth in Business in Bayview Heights

 

In the Census done in 2006 it was found that the most common responses for occupation of employed people in Bayview Heights was the Clerical and Administrative Workers which was 17.5% next was technicians and trade workers16.7%, Professionals were 15.7% and sales workers 12.7%. And the most common industry for employment was found to be school education with 6.7% and cafe restaurants and take away foods came up with3.6%, the legal and accounting services was found to be2.8% and Residential Building construction also at 2.8% along with the Supermarket and grocery stores at2.6% as industry of employment in Bayveiw Heights.

 

 

 

Current banking Associations for Private and potential customers

The Private and potential customers have current banking associations with the main branches which are located in Earlville for ANZ Bank. Housing loans for the houses purchased have been taken.

Estimated number of potential customers

The Potential customers are all the total population Bayview Heights which is expected to grow also. Mainly all the commercial transactions and the working people like the  clerical and administrative workers, technicians and trade workers, professionals and sales workers which form the major chunk of population will need bank accounts for their salaries. Thus they are the most potential customers for our bank.

 

Availability of Suitable Premises for Bank

Instead of going in for rental property it would be better to buy a nice building in the most commercial place or the place which has very much centralised. Because the rent is very high in Bayview Heights.

 

Overall costing for establishing new Branch of Bank

Instead of paying rent which is median weekly rent $250 in Bayview as compared to Australia in 2006 it would be better to purchase a building and then make your own refurbished premises.

Down payment for building: $300,000

Refurbishing the building and main vault +ATM +Safety Boxes: $2, 50,000

Office Furniture:

  • 4Modular workstations (desks)-$5,800
  • 4Desk Chairs- $1500
  • 6 Teller Chairs- $1500
  • 14 Customer Chairs- $2500
  • 2 Laser printers- $1200
  • 3 Teller Printers -$ 1,400
  • Photocopier- $800
  • 6 Telephones-$1500
  • 10 Computer terminals- $25,000
  • Fax Machine – $600

TOTAL: $41,800

Thus if we calculate the overall cost it will be $ 5,50,000+ 41,800 + $37,790 ( monthly expenses depicted in the table 4 in Appendices) + $2000 ( advertising cost ) , thus the total cost comes up to be $ 6,31,590 for setting up a new branch for the bank in Bayview Suburbs.

 

Discussion

 

The growing population trend and the housing development will result in the growth in the potential customers in near future. The rising income trend of people and their capacity to repay loans ranging from $800-$1200 shows that they would be interested in their own banking accounts in the nearest place to utilise all the banking services.

 

Conclusion

 

The secondary data and the Primary data clearly indicates that the new bank branch has very high growth potential in the suburb area of Bayview Heights , Queensland, where even the major bank of Australia ANZ does not even have a branch.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Appendices

 

 

Figure 1: Age to sex ratio in Bayview Heights (Unsupported source type (Report) for source Fre121.)

 

 

 

Figure 2: Depicts the Income in Bayview Heights (Unsupported source type (Report) for source Fre121.)

 

 

 

Figure 3: Population Demographics in Bayview Heights (Unsupported source type (Report) for source Fre121.)

 

 

 

 

 

 

Suburb 0-4 yrs 5-9 yrs 10-14yrs 15-29yrs 30-44yrs 45-64yrs 65+yrs Total
Bayview Heights 6.5 6.6 7.6 18.5 20.4 31.2 9.3 100.0
                 

Table 3: Age as Percentage of suburb population (Census of Population and Housing: Basic Community POrfile, 2006)

 

Figure 4: Occupancy of houses in Bayview Heights (Unsupported source type (Report) for source Fre121.)

 

 

Figure 5: Market Statistics over the 10 years in Bayview Heights (Unsupported source type (Report) for source Fre121.)

 

 

 

 

 

 

Table 4: Monthly Expenses in Bank

HEADS COST PER MONTH
Monthly payment $7800
Utilities $850
Data Processing Lines $700
ATM Expense $650
Taxes $790
Stationary and Printing cost $500
Postage $100
Monthly Telephone Bill $400
Federal Deposit Insurance Premium $500
Compensation To Staff $20000
Fringe benefits $5000
Cleaning Services $500
TOTAL Monthly Expenses $37790
   

 

 

 

 

 

Bibliography

Unsupported source type (Report) for source Fre121.

ABS (2006-2007) Australian Bureau of Statistics, Australia: Regional POpulation Grwoth.

Area Profile of bayview Heights (2012), [Online], Available: http://www.myrp.com.au/n/Bayview-heights-QLD-4868/myrp-236?address=bayview%20heights%20QLD%204868&category=3 [11 April 2012].

Australian Bureau of Statistics: Census of Popultaion and Housing (2006), [Online], Available: http://forecast2.id.com.au/templates/forecast2/Clients/363Cair/PDF/110.pdf [11 April 2012].

‘Census of Population and Housing: Basic Community POrfile’, Australain Bureau of Statistics (2006).

‘Population and Household Forecasts: Cairns Regional COuncil’, Forecast.id (31 March 2011).

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