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BSBRES401A Analyse and present research info
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Assignment 1
LA011202, Assn 1, BSBRES401A Ed 1 1
© NSW DET 2010

What you have to do
Read the following case study and complete the plan.
You should break the plan into recognisable sections by way of ‘Headings’ and
wherever possible use report format or point form.
Your “Plan” should not exceed 800 words in length.
If you are not clear on any aspect of this task you will need to review your unit
notes.
To gain maximum marks you will need to have read the additional readings as
set out in the Overview of this unit and use additional references.

Case study
You are an Area Manager for a large national bank. Five years ago a housing
development was opened in your area (pick a real suburb). With new housing
and commerce coming to the area over the intervening years you can now see
that there is an opportunity to open a new branch office of the bank.

To do this you have to gain approval from your General Manager (GM). You
know that your GM requires a great deal of convincing on the viability of
opening new branches.

The GM will want to see research undertaken on matters that include the
following:

1. Population growth over the last five years and growth projection for the next
five years
2. The demographics of the local population including average income
3. Current and potential growth in business
4. Current banking associations for both potential private and business
customers
5. Indications of the number of potential customers

6. The availability of suitable premises in the area
7. The overall cost of establishing the branch.

Because of this you must undertake rigorous research to develop a business
case to convince him that the bank will make a short term profit from the
proposed branch.
You will engage your Personal Assistant (PA) in undertaking the research and
developing the report for the General Manager.
Your PA has not studied this research subject so with this Plan you will ensure
that they are clear on what is required as you develop a Project Plan which
clearly defines the purpose and limits of the task at hand. They need to know
what the different kinds of research are, where to find them, and how they will
be used.

Draw up a “Plan” setting out the purpose and limits of the task set out above. In
your Plan you need to clearly define for your PA, at the start the Objective of
the research, and then clearly explain the following:

• Process by which research will be undertaken
• Procedures for collecting, recording and processing data
• Ways in which findings will be analysed
• Methods of presentation of the overall findings
• Budget and timeline for the overall research project
• Any other matters which you consider important for your PA to know
before she/he commences the research.
Use these dot points as headings in your Plan.

Rem
ember your Plan should be concise but with enough detail to ensure that
your PA is clear on what is required when he/she commences the project.

SOLUTION

Purpose of the Business Plan

We need to tap the potential of housing development which came up in the Bayview Heights, Queensland five years ago by opening new bank branch. The housing development has enhanced the commercial and new housing prospects in this area so we need to reasr4ech and collect relevant data to propose the opening of new branch office of the bank to utilise this commercialisation in the suburban area.

Limitations of the Tasks

All the findings and conclusions would be based on the sample collected from the working area and there is a time limit too. So the major limitations are:

• No physical contact with the potential customer’s just telephonic conversation with the sample representative of the whole group is possible.
• There is time constraint too because a delay in research and collection of data might give chance to the competitor to launch and be the first one to tap the market potential.
• No extra budget allocated for conducting research.

Objective of the Research

The main objective of the research is to collect the relevant data related to:

• Population Growth over the past five years and the projected growth for the coming five years in Bayview Heights, Queensland Suburb.
• Find the demographics of local population along with the average income.
• Current Growth in the business in Bayview Heights and potential growth also in business.
• Current banking associations for both private and potential customers in that area.
• Estimation of the number of Potential Customers
• Availability of suitable premises in Bayview Heights, Queensland.
• Overall costing of establishing the new branch.

Process by which research will be undertaken

• Preliminary Investigation to gather data regarding the demographics of population of the suburb.
• To understand the environment of the people residing in the suburb.
• The research process which should be followed is by collecting the secondary data to gain real-time insight into the potential and gather correct information.
• Population demographics can be collected from the Australian Governments website for the past five years and then projection for coming five years can be done.
• Analysis of secondary data will help in finding the shortcomings of primary data and help in improving the shortcomings existing in the analysis of secondary data.
• Self administration would be the best way to collect authentic data as there is time constraint and several other limitations too.

Procedure for collecting, recording and processing data

The method which will be used for collecting information and data is direct personal interview through tele-calling. A structured questionnaire needs to be developed which carries questions which help in generating specific as well as to the point information. The questionnaire is less time taking and easy to interpret and tabulate also.

The respondents are telephonically contacted and we collect direct answers. Open –ended as well as closed ended questions are being used.

Data Collection:

Secondary data: On the basis of information available from news papers, organisational files, official records, magazines and management journals and books secondary data is collected from internal sources. Websites and eth internet sources of organisations are also very useful.

Primary Data:  the main source of primary data is selecting randomly people from various professions and contacting them telephonically and conducting direct personal interview based upon the questionnaire.

Methods of Analysis of Data

Since it is difficult to contact each and every person from the whole population of Bayveiw Heights, we need to do Sampling to know about the potential and the characteristics of potential customers.

• Sampling Units: Various Professionals like Doctors, Engineers, chartered accountants, Business man, Housewives, Lawyers etc.
• Sampling Technique : Random Sampling
• Research Instrument : Structured Questionnaire
• Method of Contact: Personal Interview

Sample Size

The sample size chosen over here is 500 people or respondents.

Data Collection Instrument

The method of analysis of data is based on the Survey method and Field Activity.

Budget and Timeline for the Overall Project

The Budget for opening the new Branch will include the start-up costs like (Angeles, 2004):

• Down payment for the building premises
• Refurbishing the building like painting, retiling etc.
• Fixed Assets like:

– Main Vault installation cost

– ATM construction cost

– Safety Deposit Boxes cost

• Office Furniture costs
• Monthly Expenses for Branch Operations
• Advertising and marketing of new Branch

Timeline for Overall Project

Other important Considerable Points for Research

• Since the research is Sample-based the outcomes cannot be generalised.
• No extra budget allocated for research so cost should be kept minimum.
•  Try to collect authentic data.

Bibliography

Angeles, V. (2004) Proposal For Opening New Columbia Bank Branch, 19 October, [Online], Available: http://www.docstoc.com/docs/11897864/PROPOSAL-FOR-OPENING-NEW-COLUMBIA-BANK-BRANCH [11 April 2012].

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