Law assignment report on: CSR and ethical obligations of Unilever Company

Q?? Write on the CSR and ethical obligations of Unilever Company??Solution:

Introduction

This report has been made on the CSR and ethical obligations of Unilever Company. In general, CSR has been defined as the “responsibility of the business and the company’s action on moral, environmental, communal & economic issues.” It can be seen that the Unilever can be considered as the world biggest multinational company diversifying its area of the business to approximately 170 countries. It has been analyzed that the Unilever Company has recruited around 163,000 individuals at the termination of 2009 and hiring 90% of its labor from the local market in which the company conducts its business (London Business School, 2011).The Unilever Company has taken the accountability of satisfying the wants of approximately 2 billion individuals all around the world. It has been analyzed that being the large multinational, the company horizon of compelling the CSR more than the small firms and to maintain its social legitimacy. The vision of the Unilever clearly explains its path and has offered substantial attention to sustain the greater model of corporate nature towards stakeholders and consumers. The innovative advancement regards better enhancement of the community and its stakeholder in the customs of Unilever. It has been analyzed that the executives and the management of Unilever has executed its accountability towards corporate leadership and due to that company becomes the biggest consumers goods company and performing in the well manner on the behalf of shareholders. It is very clear that the Unilever always captures its community and consumers in its tactical concern of the business operation. The mission of the Unilever is to augment energy to the life of customers.

CSR obligations of Unilever

Nutrition, hygiene & personal careIt can be seen that the contribution of Unilever to hygiene and health is described by the business nature and its accountability regarding its health of the consumer. In general, Unilever promotes healthy lifestyle and diet due its agreements with professionals of the health care WHO or UNICEF. In nutrition terms, company has formed the policy comprising basic elements like motivating of balanced diet and assisting users to recognize the nutritional advantages of the goods (Sparrow &Cooper, 1998)

Environment

The company controls its impacts of the environment efficiently; sustainability matters are taken into fact comprising various issues associated to water, fish and agriculture. In summation to marketing of sustainable fisheries and activities of water conservation across the world, Company also indulges in programmes of sustainable agriculture associated to particular crops like spinach, peas and palm oil made in Ghana and various countries. The objective is to enhance techniques of production and maintain farming efficient and protective from the environment.

Society

It can be seen that in summation to Company’s environmental impact, now Unilever is informed of its consequence on communities in which the Company works. Hence, community projects of the company include various topics such as training, education and health (London Business School, 2011)

Competitor in Same Industry

It has been analyzed that the Unilever main competitors are Procter & Gamble and Nestle. It is very clear that Nestle is disclosing its experience of agricultural development and outcomes with others, recognizing that no any other company is able to satisfy the world production challenge of the food. In 2000, Nestle linked forces with Unilever and Danone to outline the initiative platform of sustainable agriculture, the industry initiative comprising 20 main producing companies. It has been analyzed that the aim of the Nestle is to maintain the growth of agriculture worldwide. The existing products of Nestle grow through renovation and innovation through maintaining the balance in product lines and geographic activities. The priority of the Company is to make the best and useful goods for people throughout their life (Sack & Juris, 2007).Ethical Obligations

It has been analyzed that at the Unilever, Company follows business principles that make the aspirations and operating standards. The company strategy is to meet the daily requirements of the individual and apply the greatest norms of the corporate behavior concerning the consumers, employees and the society. It has been viewed that in Unilever, business principles, standard behavior and values are applied by the employees of the Company all over the world. In routine life, it is on local managers to execute the principles in various countries to meet the values in accordance with local practice and customs (London Business School, 2011).

Legal Obligation

In year 2001, the following information has been received from the NGO’s comprising Greenpeace and the Hindustan lever Company searched that there was breach in the procedure of removal of the scrap glass at the thermometer factory in Kodaikanal. On the basis of information received, the company shut down the plant and started working with control board of local pollution.

Evaluation of the articleThe article CSR of Unilever has been taken from Business & Society written by Sohaibleghari. It has been analyzed that the Company believes in the greatest norms of corporate behavior towards employees, communities and the environment in which the company works. The article highlights the objective of the Company by showing that the executives and the management of the Company have executed their accountability of the corporate leadership so that the company becomes largest seller of consumer products. It has been viewed that the company takes its society and the consumer in the strategic concern of the business operation. To maintain CSR in the organization, the company should captivate the partners and shareholders and make the issues as strategic objectives and have an incredible success (Sohaibleghari, 2010).

ConclusionThis report has given the brief overview about the CSR of Unilever. In this report ethical and CSR obligations of Unilever Company have been mentioned. There are various CSR obligations of Unilever such as Nutrition, personal care & hygiene, environment and the society. The Competitor Nestle has been mentioned and it’s CSR. The ethical and legal obligations of Unilever Company have been mentioned. The article CSR of Unilever has been taken which highlights the objective of Unilever. At last, at the Unilever business of the company has an accountability not to create only profit for the shareholders but also make long term business for its stakeholders. At last, it can be said that the CSR helps in reflecting organization & international values, reaping advantages for its operations and creation of goodwill in the society in which it operates.

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