Question:

Task

The purpose of this task is to research three different job roles in Marketing of which you are interested in. This will enable a better understanding of what is required of you for each job role and give you direction of your career.

You must submit a career research report (via Turnitin) which requires you to research and report on three (3) job roles in Marketing you are interested in and discuss the following sections for each role.

The following sections must be covered:

Section 1: 
You are required to research three specific job roles of employment in Marketing that you are interested in pursuing a career in.
Your research should be undertaken with respect to discussion of  all aspects of the ‘field’ including the following: the nature of the work, the environment, the education, skills, training and personality traits required to be successful, average salaries, the labour market outlook, related positions and typical employers. Sources to use include: books, periodicals, newspapers, professional journals, trade journals and websites.

Section 2:
This section of the assignment requires you to research a specific employer in each ‘role’ you have researched in section 1.
You are required to include the following in your report: the nature of the employer including the size of the organisation, its history, the organisational structure, its culture and/or mission, branches or subsidiaries, clients or customers, products or services, opportunities for promotion, etc. Most medium to large size organisations have this information on their web site. However, you are encouraged to research information from other resources other than the organization itself.

Section 3:
A description of the typical career path one follows as he/she advances in this career. What is an entry level position? What are other names of entry level positions? Is there more than one path one could take? What are the middle to upper level positions? What qualifications are required?

Section 4:
Your reflection on the above three sections. For instance, reflect on how well you think you would fit in with this employer. Describe your satisfaction in working in the career field you have investigated. How has this research confirmed or changed your plans and why? Are there any areas in which you need to continue to develop skills? Which aspects of the field/position do you like/dislike and why? Which aspects/characteristics do/do not fit? Refer to the exercises completed on interests, skills, and values. Specifically state how there is, or is not a match among these. Thorough and thoughtful analysis is critical to this section. Give specifics!

Answer:

Introduction

Workplace learning is the method of promoting the organisational growth, employee empowerment, and people development. In order to establish a fruitful and effective workplace-learning atmosphere, it is essential to keep the concentration on the innovative approaches and high quality work functionalities. Most of the workplaces adopt the proper education and training development program in order to develop a learning experience. According to Marsick & Watkins (2015), training program is much useful for expanding the employees’ knowledge base. However, it is true that many of the employees find this training process much expensive and usually cannot afford it. In spite of such drawbacks, it has been noted that the training and development process is one of the most effective processes of employee education at the workplace (Kyndt et al., 2014). It has been observed that most of the employees lack some of the specific skills that are essential to sustain in a challenging workplace scenario. The training program addresses such weakness in order to improve the personal and professional skills of the employees.

The current business scenario has been facing some of the potential challenges that are affecting the performance parameter of the employees. In recent times, the business companies have been introducing the different innovative business processes that have been creating impact on the organisational functionalities (Consuegra, Engels & Struyven, 2014). In order to remain competitive, every organisation is developing the effective performance skills of the associated employees. Similarly, the employees are also focusing on developing the personal and professional skills that may increase the organisational profitability (Kim & McLean 2014). Workplace learning process is thus the most effective opportunity for the associated employees to develop their professional skills and accomplish the pre-determined goals to remain much competitive.

Therefore, the study will also provide the in-depth analysis of the specific job roles that have the significant impact on the marketing procedure. The different aspects of the marketing field will be discussed. In the next section of the study, the discussion of the specific employer will be outlined. The description of the organisational culture, mission and vision will be defined accordingly. Afterwards, the study will reveal typical career path selected in this study. The description about the entry-level position will be discussed accordingly. Finally, the study will shed lights on the reflective process of these three sections to understand the suitability of the job role. The underlying strengthens, weakness, and potentiality will be discussed to formulate a thoughtful analysis.

Section 1: Specific Job Role

            This section of the study will provide the three specific job roles in which I would like to pursue my career. I have selected three job roles, such as Marketing communication, Marketing Executive, and PR executive.  The job description of each of the job roles is provided further:

Job Description of a Marketing Executive

Marketing executives are often involved with the development process of marketing campaigns that help in promoting the products or services. It also helps in introducing the innovative ideas to feature the products or services (Avis, 2016). ). It is associated with various types of roles, which are as follows:

• Advertisements
• Planning
• Public Relations
• Product Development
• Sponsorships
• Event organisations
• Research
• Distribution

Responsibilities

It is noted that the job of the marketing executives is much challenging and fast-paced. Most of the organisations are associated with the marketing departments that signify the requirements of the marketing executives in both the public and private sectors, media industries, financial or retaining industries, and voluntary purposes (Lee & Kim, 2015). The marketing executives need to maintain a set of responsibilities that depend on the functionalities of the organisation and sector. Sometimes, it keeps the focus on the raising awareness among the customers, selling products or services, and mitigating the issues that may affect the public in a significant way. The major responsibilities of a marketing executive are stated below:

• An efficient marketing executive contributes to the development of the integrated marketing campaigns (Noe, Clarke & Klein, 2014).
• Marketing executives are often networking and liaising with a range of internal and external stakeholders, such as colleagues, customers, suppliers, and partner organisations.
• It is essential for a marketing executive to communicate more efficiently with the target audiences and managing the effective customer relationships.
• It is necessary to source the advertising opportunities and placing the adverts in the radio or in the press.
• The efficient marketing executives manage the production of the marketing materials that include the flyers, leaflets, e-newsletters, newsletters, and DVDs.
• It is essential to proofread and write the copies
• A Marketing executive organizes the photo shoots
• It is the responsibility of the marketing executive to arrange the effective distribution of the different marketing materials (Sandal, Smith & Wangensteen, 2014).
• Securing and sourcing the sponsorships
• Liaising with the printers and other designers
• Conducting the market research for establishing the preferable and feasible strategy of the business
• Managing the budget is also one of the most important responsibilities.
• The marketing executive needs to pay attention on the evaluation of the marketing campaigns
• Monitoring the activities of the competitors
• Supporting the associates, be it the marketing managers or the other colleagues.
• The marketing executive has the remarkable contribution to the development of the marketing plans and strategies.

Salary

• The marketing assistance and the associated trainees start their salaries from almost A$24,000 to A$27,000
• The overall salary on average is near about A$64,000 including the different alliances (George, 2015). It is noted that the Television industry, alcohol and beverage industry, and the automotive industry provide the highest wages
• It is important to state that the salaries varied greatly by depending on the sector. An average salary of a marketing manager is A$54,000 whereas the salary of the senior product or brand manager is almost A$69,000 (Vanthournout et al., 2014).
• The average salary of a marketing director goes near about A$1,22,000. It is also noted that many of the sectors offer high wages and increases the pay with time.

Apart from the salary structure, some of the sectors offer the associates some of the additional benefits that include the medical insurance, profit sharing schemes, bonus, gym memberships, and company car.

Working Hours

The working hours for the marketing executives are usually 9 am to 5 pm. Depending on the emergency, some of the evening and weekend work may arise. Especially, when any specific events take place or while working on big marketing campaigns, people may have to visit the work sites (Arnett & Wittmann, 2014). Paid overtime is often foreseen whereas some of the employers offer the extra pay offs. Part-time work is possible whereas the short-term, contracts are also taken into consideration.

Expectations

There are certain things that to be expected from the marketing executives.

• It is noted that the marketing executives generally work inside the office. However, sometimes they need to meet the clients, suppliers, business partners, and other stakeholders as well. They need to attend a range of exhibitions and events more often.
• There is the expected increasing parameter in the internship opportunities of marketing field
• Sometimes the freelance work or self-employment is possible though is it much common to the experienced professionals.
• There is the possibilities of the career breaks and second opportunities
• Opportunities are existing in cities and large towns but not much visible in the rural areas.
• The marketing executives are often expected to establish the proper networking and social connection with a range of customers and stakeholders for formulating and maintaining effective relationships.
• In time of meeting the tight schedule, dealing with the various project at a time, and relying on the external suppliers, the marketing executives may face some challenging situations. On the contrary, dealing with such situation can turn out to be much rewarding for an executive manager.
• It is necessary to maintain a formal dress code and the ethical working environment.
• The marketing executives can travel within a working day much frequently. Sometimes, they stay away from the home for a certain period of time or occasionally (Albert & Merunka, 2013). It depends on the role of the job, which sometimes demands the international travel.

Job Description of Marketing Communicator

Companies are looking forward to use the marketing procedure as the most important tool for promoting the products and services as well as brands to the different types of audiences. In order to promote the products through such marketing campaigns, it is necessary to observe the method of proper B2B or B2C communication process (Boone & Kurtz, 2013). The responsibilities of the marketing communicator are specified below:

• A marketing communicator needs to create the literature of the company different forms of the communication process
• It is essential for the marketing communicator to establish the promotional and marketing materials, be it electronic or print media (Zhu & Cheung, 2014).
• The marketing communicator needs to work with the advertisers on time basis and need to submit the proper information
• It is the responsibility of a marketing communicator to edit the copy, proofread, and make the necessary amendments in the communication information.
• The marketing communicator helps in designing and launching the email marketing campaigns (Wilden & Gudergan, 2015).
• The efficient marketing communicator provides the feasible recommendation and implementation plan that are helpful enough in maintaining the site designs and operational process.
• It is one of the primary responsibilities of a marketing communicator to plan and deliver the proper educational courses and materials.
• They often need to work with the manager and business units to obtain ideas about the event budget and the management of the expenses to manage that budget.
• The marketing communicator develops the effective marketing campaigns that are associated with the communication purposes.
• The marketing communicator often takes the active participation on the promotions of products through the effective public relation initiatives (Davis, 2013).
• Creating the leadership materials is essential for the marketing communicator
• One of the major responsibilities is to create and deliver the media relation content, press releases, white papers, case studies, corporate newsletters, executive bios, speaking professionals, and social media content (Zhu & Cheung, 2014).
• The efficient marketing communicator recognizes, develops, and executes the effective communication strategy for customer references and establishing the key media contacts.
• It is essential for a marketing communicator to develop the concise idea of developing a fresh story.
• It is essential to prepare the briefing materials.
• The marketing communicator conducts the extensive media research.
• It is the duty of a marketing communicator to coordinate the logistics and scheduling process.
• The marketing communicator manages the information in a significant way.
• They show the proper coordination in conferences, press interviews, and trade shows.
• They often prepare the agenda for conducting any specific research.

Working Hours

            The marketing communicators generally work for Monday to Friday, 9 am to 5 pm. In some of the companies, they need to work for six days a week. They often attend different client locations, and go somewhere else for the photo shoot purposes. With the consequences of time, one marketing communicator is promoted to the senior positions as well. However, it depends on their performance parameter and the time they had spent in an organisation.

Salary

            The salaries of a marketing communicator usually depend on the job role specifications. As a fresher, a marketing communicator draws the salary of A$23,000 to $34,000. However, this figure depends on the job location and other specific needs.

More descriptions

It is to be specified that the marketing play a commendable role in every sector. Starting from the government, it is associated with others sectors like health care centers, commercials, and retail sectors. There is no specific qualification required for being deployed into the job of a marketing communicator. However, the specific position of the job may require some specific qualifications. A fresh graduate can apply for this post, but the degree on several subjects would be much preferable. For example, the degree in marketing, communications, and media studies would be appropriate for the post of a marketing communicator (Wilcox, Cameron & Reber, 2015). Many of the companies seek strong personal qualities, such as effective communication skills, confidence, and creative minds. It would be much helpful to prepare a proper portfolio of the creativity that can be demonstrated to the employers. It is noted that gathering experiences in the related field is essential for acquiring the position of an executive communicator. The work experience may work out well for the voluntary and in the contractual based jobs (Zhu & Cheung, 2014). The high level of competition is much visible in this area. Hence, it is essential to get into some of the suitable qualifications for improving the opportunities. Gathering the proper training experiences will also be taken into consideration. The qualification on the marketing, public relations, advertising, research, sales promotions, and behaviour studies would be appreciated.

Job Description of a PR Executive

            PR or Public Relations specify the management of the brand reputation. A person who is looking forward to pursue career in a PR field, it would be essential to gain an insightful understanding and supports for clients (Cardon, 2015). They often need to try influencing the opinion and behaviour with the proper skills of communication and attitudes. An efficient PR executive uses different forms of media and communication for building, maintaining, and managing the reputation of the clients. Be it a public bodies or services or any voluntary organisations, the PR executives maintain much efficiency to protect the reputed position of the clients. PR communicates the key messages by using the party endorsements and manages the organisational goodwill. The responsibilities of a PR manager are as follows:

• An efficient PR manager plans, develops, and implements the PR strategies in an effective way.
• The PR managers or executives communicate with the colleagues and the key spoke people.
• The efficient PR manager answers the enquiries from individual, media, and other organisations through emails and telephones.
• It is the responsibility of a PR manager to research, write, and distribute the press releases for targeting the media.
• They write and make amendments on the in-house magazines. They also write speeches, case studies, articles, and annual reports.
• They need to devise and coordinate the photo opportunities.
• They often have to take the active participations on organizing events that include press conference, open days, exhibitions, and press tours (Wilcox, Cameron & Reber, 2015).
• They need to collate and analyze the media coverage.
• It is one of the primary responsibilities to maintain and update the information on the official websites of the organisation.
• It is necessary to manage and update the information. They often need to engage with the social media users in the online websites, such as Facebook and Twitter.
• The efficient PR manager sources and managers the sponsorships and speaking opportunities
• The PR manager pays attention to the commissioning process of the market research.
• They foster the community relations through the diverse events like open days involvement. They undertake the proper community initiatives to gather their supports.
• They manage the PR aspect during the potential crisis (Kent, 2013).

Salary

• If calculate the average salary of a PR assistant, it can be seen that their salaries range from A$25,000 to A$28,000. This is considered as the entry level of a fresher graduate who is looking for a PR job.
• The average salary of a PR officer starts from A$31,000 to A$39,000 (Koch, D’Mello & Sackett, 2015).
• If any person has few years of experiences in PR management process, the salary can increase up to A$57,000.
• For the senior management position, such as the position of the PR director or the head of the corporate office, the salaries can be ranged from A$57,000 to more than A$1,42,000.

PR salary is generally depending on the region and setting of the organisations in which the PR locates. For example, it is noted that in the private sector, the pay for the PR is typically higher. There are not general set of the PR salaries and the initial salary is sometimes negotiable. In South East Region and London, the pay scale is higher (Koch, D’Mello & Sackett, 2015). In some of the organisations, the bonus facilities are available. Moreover, some people even earn incentives, especially, in the health insurance or any car company. Some PR executives receive the mobile phone or laptops as well.

Working Hours

The PR usually works for full time shifts, from 9am to 5:30 pm. This shift may be extended depending on the workload. The PR executives often need to attend some of the events or work in the weekends in order to deal with a crisis scenario. Some of the PR select the self-employment and freelance works (Parsons, 2016). .

Basic Expectations

• It can be expected that the PR officers may require attending the networking sites and social events apart from the office based locations. They need to conduct meetings with the suppliers, clients, and business partners.
• At the initial stage, the PR executive needs to work more closely with various types of clients, managers, and often with the senior level.
• It is noticed that majority of the people in the PR industry are roughly equal. In fact, the numbers of the women in the senior positions are comparatively less.
• The PR industry is geographically widespread throughout the main commercial countries like US, Australia, and UK.
• They need to dress up smartly and they have to be presentable.
• The PR is expected to be socializing and spreading networks among the clients, colleagues, and media for establishing the proper relationships. In some of the cases, their social and professional life may become a bit intertwined (Greene & Palmer, 2014).
• The PR is expected to travel during their working days. They sometimes require staying away from home overnight. They often travel in international countries. However, these international tours often depend on the organisations.

The above job description is needed to be taken into consideration for enlisting name for becoming a PR executive.

Section 2: Specific Employer

Marketing Communicator in Sharp & Carter

The Sharp & Carter is the best recruiting firm in the Australian digital market. Sharp & Carter small and medium sized company searches best talent in the market. The mission of the company is to deliver the people-focused solutions for the leading companies in Australia. The company is associated with the experienced and industry specialized consultants that recruit people from different background all across New South Wales and Victoria. The business provides enormous support to the sales and marketing professionals all across the country. It believes in working in an efficient way to bring some differences and innovations.

The company provides the remarkable platform to the individuals who aspire to change the techniques of the recruitment industry for determining success. Sharp & Carter manages the working functionalities by guiding principles, care, trust, and generosity (Sharpandcarter.com.au, 2017). The company believes the team empowerment can be utilized significantly for the betterment of the people who are directly dealing with the customers. The marketing communicator in this company establishes the B2B and B2C communication with the business clients. The communicators are needed to be efficient enough in dealing with the business clients and provide the proper consultancy services regarding the business strategy. The company understands the specific needs of job seekers and provides the candidates the enormous opportunity to eliminate the stressful situations that they go through while in searching for a job in their domain. Therefore, the company aims to live the values of the excellence, partnerships, enjoyment, and integrity.

PR Executive in True Alliance

True Alliance is one of the largest distributors in the Australian and New Zealand market. The company provides the home apparel and exclusive interior decorating services to the customers all over Australia (Truealliance.com.au, 2017). The mission of the company is to associate the efficient working professionals for enhancing the brand identity. The company is also associated with many other brands. Hence, being a PR manager, it is essential for someone to maintain the reputed position. The company is looking for some who can efficiently manage the role of a PR to promote the brand identity. The PR executive needs to work more closely with various types of clients, managers, and often with the senior level (Koch, D’Mello & Sackett, 2015). The public relation executive is expected to be socializing and spreading networks among the clients, colleagues, and media for establishing the proper relationships. In the private sector, the pay for the PR is typically higher. There are not general set of the PR salaries and the initial salary is sometimes negotiable. In South East Region and London, the pay scale is higher. In some of the organisations, the bonus facilities are available. Hence, the company offers a lucrative amount to the PR executives. However, the purpose of accomplishing the business goals is needed to be served.

Recruitment for Marketing Executives

            Betts Groups Pty Ltd. Offers the trendy male and female shoes through online sources. The mission of the company is to provide the high quality trendy shoes that match up with the western outfits and the traditional wears. With the help of the online shopping sites, people can order for good quality shoes. The marketing executives of the company are paying attention towards the customers’ demands at the first place (Boone & Kurtz, 2013). Companies are looking forward to use the marketing procedure as the most important tool for promoting the products and services as well as brands to the different types of audiences. In order to promote the products through such marketing campaigns, it is necessary to observe the method of proper B2B or B2C communication process (Wilden & Gudergan, 2015). The job of the marketing executives is much challenging and fast-paced. Most of the organisations are associated with the marketing departments that signify the requirements of the marketing executives in both the public and private sectors, media industries, financial or retaining industries, and voluntary purposes. The marketing executives need to maintain a set of responsibilities that depend on the functionalities of the organisation and sector. Sometimes, it keeps the focus on the raising awareness among the customers, selling products or services, and mitigating the issues that may affect the public in a significant way (Koch, D’Mello & Sackett, 2015). Marketing Executives are often networking and liaising with a range of internal and external stakeholders, such as colleagues, customers, suppliers, and partner organisations. It is essential for a marketing executive to communicate more efficiently with the target audiences and managing the effective customer relationships (Zhu & Cheung, 2014). Hence, the company is paying attention towards hiring the efficient marketing executives for the company.

Section 3: Typical Career Path

It is noted that the author has selected the marketing executive field. It is necessary to gain the proper knowledge about the roles and responsibilities. Marketing executives are often involved with the development process of marketing campaigns that help in promoting the products or services. It also helps in introducing the innovative ideas to feature the products or services (Zhu & Cheung, 2014). The marketing executives need to maintain a set of responsibilities that depend on the functionalities of the organisation and sector. Sometimes, it keeps the focus on the raising awareness among the customers, selling products or services, and mitigating the issues that may affect the public in a significant way.

An entry-level job is described as the casually designed or designated for the fresher graduates. It is not necessary to have an ample time of experience in a specific field. Moreover, the graduates do not need to have prior experience. These fresher need some of the on-the-job training from the senior management (Cardon, 2015). training program is much useful for expanding the employees’ knowledge base. However, it is true that many of the employees find this training process much expensive and usually cannot afford it. In spite of such drawbacks, it has been noted that the training and development process is one of the most effective processes of employee education at the workplace. It has been observed that most of the employees lack some of the specific skills that are essential to sustain in a challenging workplace scenario. The training program addresses such weakness in order to improve the personal and professional skills of the employees.

Some of the other titles are specialists, senior project specialists, or experts. The current business scenario has been facing some of the potential challenges that are affecting the performance parameter of the employees. In recent times, the business companies have been introducing the different innovative business processes that have been creating impact on the organisational functionalities. In order to remain competitive, every organisation is developing the effective performance skills of the associated employees (Boone & Kurtz, 2013). Similarly, the employees are also focusing on developing the personal and professional skills that may increase the organisational profitability. Workplace learning process is thus the most effective opportunity for the associated employees to develop their professional skills and accomplish the pre-determined goals to remain much competitive.

Middle management is considered as the intermediate form of the management structure which maintains a hierarchy. This middle management helps in subordinating to the executive management. This management is usually taking the responsibility of two lower levels of the staffs. The middle management generally works inside the office (Wilcox, Cameron & Reber, 2015). However, sometimes they need to meet the clients, suppliers, business partners, and other stakeholders as well. They need to attend a range of exhibitions and events more often. It is necessary for the middle management to communicate more efficiently with the marketing executives and managing the effective customer relationships.

Section 4: Reflection

            While conducting the research, the journey has been much memorable and promising for me. It has strengthened my knowledge regarding the job description in different fields that I aspire to be in. I have always wanted to gather sufficient knowledge about the job responsibilities, salary packages, and the future opportunities in these fields. The study has helped me a lot in understanding the most strengthened and weak areas of my personalities. Identifying the weaknesses in me, I shall be able to improve myself and make myself fit for the positions.

The current business scenario has been facing some of the potential challenges that are affecting the performance parameter of the employees. In recent times, the business companies have been introducing the different innovative business processes that have been creating impact on the organisational functionalities. In order to remain competitive, every organisation is developing the effective performance skills of the associated employees (Wilden & Gudergan, 2015). Similarly, the employees are also focusing on developing the personal and professional skills that may increase the organisational profitability. Workplace learning process is thus the most effective opportunity for the associated employees to develop their professional skills and accomplish the pre-determined goals to remain much competitive.

I have utilized such information for making myself collective and informative to gather knowledge. I have recognized the job role of a marketing executive, PR professional, and a marketing communicator. PR or Public Relations specify the management of the brand reputation. A person who is looking forward to pursue career in a PR field, it would be essential to gain an insightful understanding and supports for clients. They often need to try influencing the opinion and behaviour with the proper skills of communication and attitudes. An efficient PR executive uses different forms of media and communication for building, maintaining, and managing the reputation of the clients. I have learnt that the marketing executives are much challenging and fast-paced. Most of the organisations are associated with the marketing departments that signify the requirements of the marketing executives in both the public and private sectors, media industries, financial or retaining industries, and voluntary purposes.

I have also gathered ideas about the role of a marketing communicator. The marketing communicator needs to create the literature of the company different forms of the communication process. The overall research process has been very promising for me. I have faced the challenges regarding the collection of the job requirements in different organisations. It can be inferred that overcoming such challenges were much necessary for shaping up my future. After gathering the data regarding some of these specific job roles, I have recognized that I am quite good at communicating with the customers, suppliers and other stakeholders. Moreover, I am quite efficient in making the fruitful interpersonal relationships with the business partners. Hence, I shall fit into such specific job roles. However, I still need to work on some of the specific criteria that can be completed by the proper training process.

Conclusion

The study recognizes the specific job roles that have the significant impact on the marketing procedure. The different aspects of the marketing field will be discussed. I have selected three specific job roles, such as marketing executives, PR executives, and marketing communicator. PR or Public Relations specify the management of the brand reputation. A person who is looking forward to pursue career in a PR field, it would be essential to gain an insightful understanding and supports for clients. Marketing executives are often involved with the development process of marketing campaigns that help in promoting the products or services The marketing communicator establishes the B2B and B2C communication with the business clients. The communicators are needed to be efficient enough in dealing with the business clients and provide the proper consultancy services regarding the business strategy. Identifying the necessary job specifications, I have attached this information with the real life businesses. After assimilating the data, I could start working on improving my professional skills by taking training sessions from the experienced business professionals.

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