“Why is Operations Management so important at both strategic and an operational level in Concept Design Services?”

Operations Management has been referred to as one of the most important aspects in Concept Design Services (CDS). Operations management shall be taken into consideration at CDS if they want to continue to be one of the Europe’s profitable home ware enterprises. After reading the case study it has been analyzed that Concept Design System (CDS) wants to add value to its end product. Adding value to the end product can be done when the resources are used in an effective as well as efficient manner. It has been highlighted in the case study that, CDS has evolved from aerospace industry to the home ware items (Goldstein, S et al, 2002). This has been practiced by using up to date technologies such as the use of molding machines, etc. The organization has expanded itself thereby adding new products as well as integrating the new functions along the various types of operations such as partnering with the reputed designers which would help to increase the levels of volume & ease the complex process of production. Concept Design Services (CDS) to excel in the future years shall focus upon operations management at both strategic as well as an operational level. The importance of the same has been discussed in this section of the essay (Goldstein, S et al, 2002).

Operations management plays a critical role in strategic as well as operational level in Concept Design Services (CDS). Operations management refers to an area of management which would be concerned with planning, designing, controlling & redesigning of the production processes within Concept Design Services (CDS). At CDS, it shall be taken into consideration that the resources used to manufacture the home ware products shall be used in an effective and efficient manner. This would help to meet the requirements of the customers thereby leading to an increase in the levels of profit earned by CDS (Moritz, 2005). At CDS, the strategies shall be shaped and revised in such a manner which would help the officers at CDS to take up various tactical decisions which would support to take up the different types of strategies. The case study highlights the manufacturing operations which shall are carried out in facility which is situated 20 kilometers away from the Head Office. The products manufactured are passed into the packing hall where they are assembled as well as inspected. The complex products would be would move from the molding machine & then assembled. The newer products would pass through the same assembly process. It has been mentioned in the case study that, the products which require many molding as well as assembling sessions will increase the complexity & increase the process of recycling of the products. Therefore, various strategies shall be taken into consideration which would help Concept Design Services (CDS) in better manufacturing operations of the products as well as services offered to the consumers (Moritz, 2005).Operations management also plays a critical role in the operational level at Concept Design Services (CDS). The distribution services which were carried forward at CDS were one of the best parts offered by the enterprise. It was due to the services offered by CDS that it has been referred to as one of the Europe’s most profitable home ware enterprises. With the implementation of one of the operational management strategy such as Just in Time (JIT) will help Concept Design Services (CDS) to change the color of the home ware. It has been seen that, the moulds are technically complex & hence changing the color takes approximately 3 hours (Goldstein, S et al, 2002). Apart from the implementation of the operations management strategy, good scheduling shall be practiced at CDS. This will help to maintain high plant utilization. With newer products & use of complex technologies will lead to a reduction in the batch sizes of the items manufactured. Though the enterprise i.e. Concept Design Services was financially sound & was regarded as one of the best within the home ware industry there were numerous issues and challenges faced within the same.At the strategic level, operation management shall take into consideration the design of the home ware. This would help to influence the new product development. New product development would be referred to as one of the most important aspect as it would help to introduce wide range of products offered by the enterprise to its customers. This would lead to a substantial increase in the levels of growth along with the profits earned by CDS. Operation management at the strategic level will help to will help to resolve the issues relating to sales forecast. At CDS, the schedule of production was prepared on every Friday morning. But, till Tuesday the entire plan of action was ruined since there were bulk or unexpected orders flooding in at the enterprise (Method Frameworks, 2012). This led to high levels of problem between within the organization thereby leading to disruption amongst the manufacturing & production process. With the implementation of operations management, the sales forecast shall be done in an accurate manner. Better utilization of the resources along with better services provided to the customers will lead to reduction in the overall cost of production.Hence, it shall be seen that operations management shall be referred to as one of the critical aspects at the operational and strategic level. With the implementation of the same, products will be able to throw better expertise & Concept Design Services (CDS) would continue to be the Europe’s profitable home ware enterprise (Goldstein, S et al, 2002). The enterprise has come up from an aerospace sector & now known as one of the largest home ware enterprise. When operations management would be taken into consideration at the strategic and operational level it might diversify itself I other products as well. By keeping in mind operations management at both the levels (i.e. strategic and operational), CDS would be able to open up in other parts of the globe as well.

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