Supply Chain assignment on: Intel
The supply chain for the organization Intel Processors is quite dynamic in nature. The flowchart provides a clear view of the supply chain characteristics for Intel. It has been noticed that, the fabrication plants have been located at US, Israel & Ireland. There are approximately seven factories which take into consideration assembly factories mainly in Asia (Volkema, Roger & Ronald, 2008). There are 14 distribution centers all across the globe mainly focuses upon the storage, boxing as well as cross docking of the goods. In the entire supply chain process more than 2500 people are engaged.
Some of the controllable activities covered in the logistical system by Intel Processors would start with the selection of the products which would help in order to satisfy the needs of the consumers. The next activity covered under the logistics system would be to forecast as well as maintain a proper inventory management system in the organization. All the activities mentioned above should be taken into consideration while serving the customers. Use of information system would help the organization in order to practice smooth flow of the information from one department to another. Monitoring the quality should also be done in the logistics cycle as it would help in order to take up some of the most important decisions in the organization (Volkema, Roger & Ronald, 2008).
The logistical service provided by Intel is of the optimum quality. This helps in order to optimize the visibility of the supply chain, increase in the profitability of the organization & have certain levels of flexibility. The logistics services provided by Intel Processors would help in order to satisfy the consumers by using various innovative as well as straight forward services within the organization (Intel, 2010).
The marketing channel structured for Intel Processors are indirect in nature. This means that, various intermediaries have been involved to distribute the goods & fulfill the demands of the customers. In case of the indirect channels, the following people would be involved i.e. Intel processors, Agent, Retailer & the ultimate customer. While selecting the intermediary, the following aspects should be kept in mind which would help in the effective as well as efficient functioning of the entire enterprise. The various aspects to be kept in mind would be to reach large amount of target group, the intermediary needs to possess a good reputation, it must be noticed that the intermediaries’ should be able to take up large amount of orders which would help in order to satisfy the needs of the consumers.
Personal Selling Strategy:
The buyer decision making process plays one of the most important roles in case of the promotion of the Intel processors. In case of buying the Intel processors, the following buying center would be mainly focused. The main buying center would comprise of the family members, group of people who have already used this processor, etc & take up a random decision to buy the same. Support from the various technical specialists would be carried upon in order to get acquainted with the differentiated offerings. The buying process for Intel Process could be termed as Cognitive in nature (Henderson, John & Paul, 2008). This means that, quite specific research would be done by the group of buyers who would select various evidences which would help in order to match up with the needs of the consumers. While promoting the product the personal needs of the consumers should be catered to (Volkema, Roger & Ronald, 2008). The promotion should be oriented towards the personal needs of the consumers. Specific target markets should be taken into consideration which would take into consideration the needs of the consumers (specific group). In case of the indirect channels, the following people would be involved i.e. Intel processors, Agent, Retailer & the ultimate customer. While selecting the intermediary, the following aspects should be kept in mind which would help in the effective as well as efficient functioning of the entire enterprise. The various aspects to be kept in mind would be to reach large amount of target group, the intermediary needs to possess a good reputation, it must be noticed that the intermediaries’ should be able to take up large amount of orders which would help in order to satisfy the needs of the consumers (Intel, 2010).
Advertising Strategy:
The main objective for the initial advertisement campaign for Intel Processors would be to grasp the attention of the potential customers. This campaign would be quite helpful in order to take into consideration the various needs of the customers. The direct mail & e-mail would also help in order to influence the response of customers as well. The firm’s website should be made in such a manner that, it should display all the relevant information under one head (Intel, 2010). There would be a positive response from the customers side & influence the overall decision making of the potential consumers. The main theme of the advertising campaign would be to portray a consistent positioning of the products or services offered by the same. Different advertising media should be used by Intel processors (Henderson, John & Paul, 2008). Advertisements over the websites, TV, Newspapers, etc should be structured in a well defined manner. The intensity of the advertisements should be such that, people should be well versed with the product being offered. The effectiveness of the advertising should be measured with the help of the revenues generated along with a rise in the level of sales. The budget for advertising & promotion of Inter Processor would be 1,50,000 $ taking into consideration all the aspects for a promotional strategy (Volkema, Roger & Ronald, 2008).
If you want Strategic planning & management Assignment Help study samples to help you write professional custom essay’s and essay writing help.
Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.
To get more information, please contact us or visit www.myassignmenthelp.Com
