QUESTION
Strategy for Increasing Awareness of Inclusion Melbourne Services:
As the services provided by Inclusion Melbourne are mainly aimed at supporting the intellectual disability, it is highly essential that there should be an improved awareness of the services provided by it. The awareness about its services can be created through engaging into critical marketing of the major courses provided by Inclusion Melbourne to disability students. As for instance, Inclusion Melbourne provides nationally accredited courses to people with a disability to develop skills in reading, writing, numeracy and work and daily life. In order to create awareness about its courses, it can consider the promotion of skills and abilities of its employees and supporting staff through various channels such as newspaper, televisions etc so that people facing the disability can be made aware of all its services and they can be encouraged to participate in the courses provided by Inclusion Melbourne. The focus here is on the promotion of skills and abilities, knowledge and experience level of support staff of Inclusion Melbourne so that the Inclusion Melbourne can be made a source of attraction for disabled people (Inclusion Melbourne, 2012).
Apart from the promotion of skills and abilities of its professionals, Inclusion Melbourne should target its promotional activities in schools and colleges that are specifically developed for providing support to disabled students. This would help in the creation of awareness among the larger target group and the ultimately, the result would be higher disabled people enrolling to the courses provided by Inclusion Melbourne. The marketing and promotion plan as designed to create awareness among the disabled people should be aligned to that of the mission and vision of Inclusion Melbourne for better results. Another major factor that Inclusion Melbourne can consider in increasing the awareness of its courses is through promoting the benefits that can be possible for intellectually disabled students and people to gain by participating in the courses offered by it. As for instance, this could be possible through reflecting the major benefits that has been attained by the disabled students in the past by undertaking courses at Inclusion Melbourne. The reflection of the benefits attained by them in the promotional plan of Inclusion Melbourne would be a major factor in creating a positive awareness among the target disabled students (Inclusion Melbourne, 2012).
Thus, the promotional campaign considering all these factors would help in the creation of a higher level of awareness of services provided by Inclusion Melbourne among the targeted intellectually disabled students.
SOLUTION
SUMMARY OF THE ARTICLE
Article name: Strategy for Increasing Awareness of Inclusion Melbourne Services. I would like to summarize the given article in 5 points.
1) Inclusion Melbourne is a service provider which provides various courses for people with intellectual disability. The article talks about the importance of creating awareness of the services provided by the institute and the ways of doing it.
2) The institute can create awareness of the course offered by advertising the details of the courses offered and promoting the skills, abilities, knowledge and experience level of the staff and support personnel through television, newspaper, etc
3) The institute should try to create awareness of its presence in the schools and colleges specially meant for disabled people.
4) The marketing and promotional plan should be in accordance to the mission and vision of the institute.
5) The institute can also be promoted by enlisting the benefits and experiences of the participant in past.
Bibliography
Inclusion Melbourne, viewed on 14 May 2012.
<http://www.inclusionmelbourne.org.au/>
LC26
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