Introduction 

This report is based on the strategic management of Hilton Hotel, Auckland. Hilton, Auckland is placed on the iconic Princes Wharf into the Waitemata Harbour. Hilton is a contemporary and luxury style hotel. The visitors can enjoy the view of the city. Hilton Auckland is perfectly located on the vibrant Auckland waterfront. It is just .7 km away from the airport. The unique design and location of the hotel make it the most desirable. The FISH restaurant of the hotel provides menu designed by the New Zealand master chef Simon Gault. Hilton is having Bellini bar, rooms and suites with the illustrious views over the city. The hotel is having 160 designer furnished rooms along with seven suites (Hilton Auckland, 2019). These rooms are spacious enough, welcoming, leading onto lavish private balconies and decks. The hotel offers facilities like heated lap pool, fitness centre, business centre, restaurants and bars, restaurants and bars. Hilton features to the ultra-modern technology with the large events spaces. The hotel has positioned itself as one of the premier hotels in Auckland with the innovative design and perfect location. The aim of the report is to define strategic management of Hilton Hotel, Auckland to increase market share and the ways to attain growth along with maintaining the quality of the loyal customers (Hilton Auckland, 2019). The report has included vision, mission and culture of Hilton. Further strategy identification and discussion have been made over the hotel including the business level strategy and competitive advantage. Further industry analysis has been made by making use of the Porters five forces model to assess the market of Auckland. The market position has been also estimated through the strategic group map. The key success factors and core competencies of the Hilton have been discussed. Finally the scope of the hotel in Auckland has been discussed to evaluate the growth in the future.

Vision, mission and culture of the organization 

Strategy identification and discussion

Industry analysis

Analysis of organizational competencies

Conclusion 

References 

Hilton Auckland, 2019. Available from https://www3.hilton.com/en/hotels/new-zealand/hilton-auckland-AKLHIHI/index.html [Accessed on 18/09/2019]