1.    Introduction

In current era, social media is considered as integral part of everybody’s life. Social media is used in education for teaching purposes. There are various social media tools which are used for educational purposes such as Facebook, You Tube, Twitter, Instagram, WordPress, Google+, The Connected Educator and others. Building brand through use of social media tools can help the students build a path for their career (De Florio-Hansen, 2018). Those platforms are used to begin sharing work with the students while they are in learning space. Digital marketing can inspire the learners to know about role of social media in education (Kraus, 2016). This paper is based on role of WordPress social media tool in education. It will discuss the knowledge of students and teachers to implement WordPress social media tool in the classroom. Knowledge and usage of this media tool is discussed in regards to teachers and students so that its benefits are clearly analyzed.

1.1 Research question

The selected research question is based on implementation of WordPress social media tool for the purpose of teaching and learning in the classroom. It is considered as educational tool which helps the students to become familiar with content for their course in the classroom and there is proper way to communicate among students and teachers. The teachers should have proper media pedagogical skills to create a learning opportunities for the students so that there is proper development of media competence. Following is the research question based on selected media project such as:

• Can the implementation of WordPress social medial in education increase the learning yield of the media pedagogical knowledge of the teachers and students?

2.    Educational theory and concept of media project

Media is different in the way that they are structured contents. Books, radio, podcasts, face-to-face teaching and others are presenting content linearly. Students are required of educational which are done in the classroom through use of social media tools (Díaz-Ducca, 2016). In order to meet with the purpose of this educational practices, pedagogical concept is required which can support the students and teachers to increase education in digital mode.

2.1 The media project- Role of WordPress in education

Both teachers and students can use WordPress social media tool for teaching and learning purposes respectively. Teachers should create their own account by heading over WordPress.com.  They will get various functions using the site such as blogging feature is used to provide updates as well as remainders to the students. Teachers as well as students can create blog for various purposes. Blog is regular updated website or a webpage which is run by individual or by smaller group. The teachers create blog for providing the students and other teachers with an opportunity to interact with each other. The teachers should create blog for each different subjects so that the students can post their questions and answers for different subjects. In the blog, the teachers are used to post homework and assignments which the students can access. This type of blogging details is also shared with parents so that they can understand what their children are working and students those are absent from their classes (Avila et al., 2016). With use of WordPress, an informative classroom website is being created and it is used to inform their parents about the projects which are doing in the class and assigned to their children (Narayan & Herrington, 2018).

Following are positive aspects of using WordPress in education such as:

User friendly admin panel: In the educational field, usage of the social media tool can be benefited for both teachers and students. WordPress is a tool which is simple and friendly admin panel. As the user, the teachers and students can use most of their features. It requires substantial amount of technical knowledge to become mastery over them. There is no requirement to go through learning curve. By scrolling through the list of features plus attributes, it can able to gain proficiency over it.

Mobile friendly: The responsive design of WordPress makes it mobile friendly and it can able to optimize viewing experiences on the device. It allows the students and applicants to interact with content of the site from anywhere and anytime. It supports school engagement and application.

Impressive publishing tools: WordPress makes easier by allowing the schools and universities to create drafts, review of post revision in addition to schedule publications. The teachers can make the content public so that both students and their parents can access it and review it. They can also secure the pages besides posts with the password until they are ready to make it public access.

The student can use WordPress by login with their username as well as password. Teachers implemented this social media tool for providing assignments details to the students and grading performance (Slywka, 2016). The teachers set up the blogs using WordPress to host the virtual classroom. The students can use those for getting details regarding their assignments. With implementation of WordPress in learning field, the teachers used WordPress as a mean of communication with the parents of students. By updating the information regards to the class schedule, assignments details and posting of comments, the parents can keep updated with the school activities of their children. The materials are to be posted online as in form of documents and contents which are posted and accessed without need for any password to access those learning documents (Cochrane et al., 2016). Ability to post as well as share access to the lessons online is a reason for the educators to use WordPress. The tool can also help the teachers to know of seminar, conferences and development workshops in their area.

Besides the positive aspects of WordPress, there are also some negative aspects due to which the teachers should not use the social media tool. There is conflict among each other’s due to not conducting face-to-face interaction with each other. There should be negative online professional reviews which is resulted in loss of wages. Following are negative aspects of WordPress in education such as:

Customization of layouts are hard to use: One of the downside of WordPress is its layouts. It is customized but it is difficult to navigate it. Some of the design of websites are not easier to access as the students or teachers want.

Lots of updates: WordPress is required to run on the server, therefore the updates are going to become constant. Sometimes, when the user works in the website, suddenly updates has taken. Then, it takes time for the users to do their work.

Hacking of site: The sites are prone to the hackers. In the WordPress site, malware is being installed, therefore there are possibilities of website which would provide an effect on the learning documents which are updated on the site.

2.2 Benefits of WordPress in education for students and teachers to get knowledge on pedagogical changes

            WordPress is customized easily with various interfacing features, which allows the users to upload the content like texts, images, PDF files as well as links. It is not required for the users to recognize about HTML codes (Ledimo & Martins, 2016). The users are also used to edit blogs with using the online admin panels. Social media can help both teachers as well as students to become interactive in the cyberspace and the result is that they can communicate with others in cyberspace. WordPress helps and supports in teacher pedagogy plus student learning. It helps the educators to build online learning community with the students. Effective online learning tool will help to connect plus collaborate on deeper levels (Cochrane & Narayan, 2016). This type of collaborating network can raise student relations by providing introverted students with comfortable way to interact with other students. As this tool has blogging features, therefore the student can post questions as well as answers to the math blogs where the students those are struggling with algebra could solve their problems with the answers provided by their classmates (Gruzd et al., 2018). Students as well as teachers can build online relations with classroom from any part of world. Teachers can share best practices plus raise worldwide understanding in the classroom by making an authentic links with the blogging classrooms. 

3.    Design of media project

With implementation of WordPress for educational purposes, it is required to determine attitudes of the teachers towards use of social media tools in the classroom for teaching and learning purposes (Simon, 2016). Educational development can provide the teachers with a way that they incorporate skills of 21^st century and teaching in pedagogy. Media pedagogy is set of teaching as well as learning practices which can shape interaction among both teachers in addition to students. Development and knowledge of media pedagogical is achieved by teaching practices such as encourage the interaction among the learners, timely response to feedback, motivating the learning and encouraging communication between teachers and students (Balakrishnan & Gan, 2016). This paper is based on viewing the learning as well as media pedagogy first and then it is on integration of digital technologies in pedagogical way. It is required for the students to work with digital media tools so that they can make improvement in their educational and learning style (Carley et al, 2018). Throughout entire considerations, it is required to use of the digital technology for the leaning and teaching purposes.

      WordPress is selected as educational tools as this platform offers enterprise level security and multi-site content management. It is a famous platform for education as it is open source. Funk, Kellner and Share (2016) discussed that the developers share code with each other which saves time and cost to implement the source each time. The teachers and students are not required to familiar with technical knowledge and programming languages. This platform is easier to set up and update. WordPress has over 45,000 plugins for each of its functionality. Kubey (2018) stated that the major advantage of social media site is its speed as it is able to create and start using website. The process of development of site using drag and drop functions make it faster for development of websites.

In this particular paper, media pedagogical competences are analyzed among the teachers for dealing with new media topic such as role of WordPress social media tool in the classroom. Pedagogy is termed as interaction among the teachers as well as students for the learning materials (Khan, 2017). Media resources are used in lectures for development of knowledge of materials being taught in the classroom. Media resources are mainly used for engaging the students in addition to facilitate active learning strategies for promoting learning and teaching (Semali, 2017). Media pedagogy can enhance teaching as well as learning among students and teachers. Digital media brings world of media in the classroom connects learning with the real life. It also provides an opportunities for integration of technology and creates and applies across various learning disciplines. Measuring the media pedagogical competences allow to provide quality teacher training within Germany. The teachers those are using such advanced social media tool should have proper skills and expertise to handle it. Quality teachers ensure that there is higher quality of learning using the social media tool. The theoretical background of this research study is to capture knowledge of the media pedagogical competence of both teachers plus the students (Funk, Kellner & Share, 2016). Media pedagogy curriculums are included with design, assessment, reflection, selection of content and others. In order to teach plus engage the students in education, teaching is consisted of getting the students involved in construction of knowledge of media pedagogy.

WordPress is designed based on various social networking themes which makes it a strong social site for education. Following are details of the themes such as:

OneSocial Theme: This theme helps the user to set a personal profile online and share information with the public and create a public groups among the students. It has an admin panel which can deliver total control on what is achieved throughout the theme. It provides with special options to start the blog on the platform.

Social Learner Theme: This is one of better theme to create online community for education and learning. This theme provides with features such as easier integration of options like feed content, advanced quizzes and lesson timer. It can create experience to separate access pages, membership profiles and others.

KLEO Theme: This feature can offer with a theme where there is ready made login, registration pages of the users. Sensei plugin provides to set up e-learning courses. Using this theme, the teachers can upload digital content and e-learning materials. It helps to sell online courses, registers the learners for conducting webinars besides classes.

Media project provides cognitive as well as affective experiences. It can provoke the discussions along with assessment of the values plus assessment of the scenes which are stronger emotional contents (Kubey, 2018). New stories are also created in the classroom which are taught to provide an understanding of real world events plus policies. This media project is familiar with the students as it helps to gain attention plus maintain the interests of the students in educational theories and concepts under the discussion in the classroom. Posting of students projects, performance and other activities can boost their confidence. As for the teachers, they can use student portal Blackboard as a channel to store, read and present the assignment details.

 Students can see of educational theories plus concepts into actions (Greenhow & Lewin, 2016). By providing tools as well as methods will lead to understanding and building skills required to participate and contribute towards the public debate. Media pedagogy is based on the educational content, it has goal to memorize the events and evolution of the mass media and develop of skills required to create presentation programmes.

4.    Justification of choice of topic

This media project is selected for the study as we can get knowledge of using social media for the educational purposes in the classroom. With increase of using social media for learning purposes, we can also determine pedagogical knowledge of the teachers and students in this course work. Due to implementation and evaluation of social media tools there is an increase in learning which yields media pedagogical knowledge of the teachers and students (Avila et al., 2016). Six critical success factors are identified for implementation of social media tool such as WordPress which result in pedagogical changes. The factors are:

1. There is pedagogical integration of technology in student’s course as well as student assessment. There is visual customization for easily create beautiful assignments and courses.
2. Lecturer modelling is done by pedagogical using of the social media tools. Lecture modelling is oral presentation for presenting information and teaching the students on specific subjects.
3. Creating of supportive learning communities (Funk, Kellner & Share, 2016).
4. Each of the student can provide own dashboard which allow them to track their own progress throughout entire course.
5. Support from technological in addition to pedagogical.
6. Creating of sustained integration which can facilitate development of ontological shifts both for the teachers and students (Narayan & Herrington, 2018).

This topic is selected for research as WordPress is a unique social media tool for education as compared to other sites as it is created for growing community of the users. This software can provide the students plus teachers with an opportunity to learn in addition to create of code in authentic context with providing learning opportunities. Through its blogging features, it provides teaching and learning opportunities among online communities. Following are the plugins which are provided by WordPress make it innovative and unique among the teachers and students such as:

BadgeOS: It is such a plugin which help to add gamification to learning and teaching process. It is used to create assignments, display the leader boards for the top students, award points and others (Balakrishnan & Gan, 2016). Awarding the students with badges is a unique way to grow the learning process and help them to complete their assignments.

LearnPress: This feature can allow to create free as well as paid courses. It is easy to use and additional integrations will take this plugin supplementary. Course is created with various course sections and create lessons also. Lessons are being displayed at pop up light boxes (Narayan & Herrington, 2018). It has ability to have the students upload the assignments for purpose of grading. This can assign badges besides progress points for completion of courses.

LearnDash: It is a learning platform with its plugin to create the courses which include of various quizzes. The quiz function can offer question types in various formats. The quizzes are built based on features which include of certificates based on the performance and leaderboard of the students. Using this plugin, the teacher can get detailed information about each student’s performance.

5.    Target group

The target group for this media project is consisted of trained pedagogues, teachers and students from the vocational as well as primary schools. As the social media education is a pedagogical approach towards earlier childhood of education, therefore the target group is only limited to those who are involved in social media education purposes. This media project is intended to provide target group with an overview of the new media topic so that they can understand the purpose of this media project (Narayan & Herrington, 2018). The aim is to analyse role of pedagogical approach for increasing learning yield of the media pedagogical knowledge of the teachers and students. Following are competences on which the entire study is aimed at such as following:

1. The target group should know most of the aspects of media pedagogy in the educational purposes.
2. Media pedagogy is considered by the target group such as the students and teachers in educational field.
3. Groups of people from the target group should able to use of the pedagogy within a professional contexts.

From the entire study, it is determined that the target group is interested in the study as it can yield an increase of media pedagogical knowledge among the students and teachers.  There is total of five teacher training students from the University and five teachers took part in the study. Among the ten participants, six of them are female while others are male. All the participants are among age of 21-50 years old. The teachers those are participated in the study have a media-related teaching style. The teacher training students are taken from various schools represented for the survey. Five trained teachers are also working in different school branches. Among five trained teachers, four of them are teaching at comprehensive schools while one teacher is working at grammar school. The target group is selected based on their study criteria. Students as well as teachers are selected towards middle and end of the study and some of the teachers have completed long period of service and few are working for some years. The students those are selected between 4^th– 5^th semester. The teaching staffs have a service of 7 years. Most of the respondents have their mother tongue as German. The study of students while teaching of teachers are belonged to different subject combinations.

6.    Conclusion

It is concluded that among the students and teachers, there are two main benefits of the social media in the classroom such as it provides a way to interact with each other and builds stronger relations among teachers and students. Second benefit is that it has opportunities for students furthermore teachers to share the information and discuss with each other. Blogs posts will help the students more in education as they can create their own content in form of blog using their critical thinking skills. The students and teachers are used of digital technology by means of media tools. It helps to develop learning applications in field of education helps both teachers and students. Because of different theme, WordPress has strong aspects of communication among teachers and students. The benefits to use of WordPress for education are summarized as user friendly for admin panel, mobile friendly and impressive publishing tools. Apart from the benefits, there are some disadvantages like customization of layouts are hard to use, hacking of site and lot of updates. The selected target group of audiences are students and teachers those are interested to take part in a survey for analysing role of WordPress for educational purposes.

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