Question:

Discuss about the RFID Technologis.

Answer:

The marking scheme has been attached, please follow the marking scheme and do the essay thank you.

Questions has been attached in the pictures

Understanding of the Technology

There is clear and detailed explanation of the technology. The functions of the components and subcomponents are well-explained with the aid of relevant diagrams.

Maximum mark

5

Understanding of the Technology

Benefits and advantages are clearly stated with detailed explanations. Explanations are also related to business needs and objectives.

Maximum mark

10

Understanding of the Technology

The limitations of the technology are clearly explained with pertinent details. Potential problems that may arise are also highlighted and discussed.

Maximum mark

10

Case Study

Company description is well written and clear. Key information of the company’s implementation of the technology is succinctly summarised and paraphrased. Effectiveness of the implementation is evaluated against the business objectives of the company and recommendations on possible improvements are given.

Maximum mark

15

Assessment of the Future Prospects of the Technology

There is a well-reasoned discussion of the future prospects that assesses the trends and issues which are likely to have an impact on the technology.

Maximum mark

5

Word Length

Satisfies the stipulated word count of the assignment requirements

Maximum mark

5

Organisation

Content is well organized with clear paragraphing. Each paragraph support one or two key ideas.

Maximum mark

5

Citations & Referencing

In-text citations done according to APA format with little or no mistakes. Referencing follows the APA format but with little or no mistakes. Sufficient and authoritative resources referenced.

Maximum mark

Answer:

Question 1: Working Principle of RFID Technology

Definition

RFID technology is known as the radio frequency identification. RFID signifies a tiny electronic gadget that is comprised of small chip and an antenna (Amendola et al., 2014). This small chip is capable of accumulating approximately 2000 bytes of information. The RFID devices are mainly used in the substitute of bar codes on products.

Functioning principles of RFID devices

RFID: This technique facilitates the identification of any product or item that needs recognition of from the end of a reader. This helps the reader in recognizing any product or items.

RFID Structure: RFID structure is comprised of two main hardware components, such as transponder and writes devices (Catarinucci et al., 2014). The RFID readers are comprised of radio frequency modules and monitoring element. RFID tags are identified through this element.

Figure 1: Functioning of RFID Technologies

(Source: Chen et al., 2014)

RFID Tag: The RFID tags are another important component that is used by the technological advancement. This is comprised of an antenna and an electronic chip.

Working Principle of RFID Technology

The diagram is elaborating the functional working principle behind this technology. The transponder or tag is active or passive tag. This element reacts for the signals coming from the write or interrogator that generally conveys signals to the computer (Costa et al., 2013). These signals are then identified by the transponder situated in the end of user device and the signal is retrieved and the code is decoded and this is send to the users or clients.

Figure 2: Working of RFID Technology

(Source: Hasani et al., 2014)

Question 2: Solutions Provided by RFID Technology

RFID technology is one of the useful technologies that is used for managing the identification of products and items involved within any situation. There are various advancements that are provided by this ethnology. Among all of these applications, some are elaborated as follows:

Asset tracking: Asset tracking is the most common advantages that users get from the RFID technologies. This advantage is provided to the users in order to track their assets with respect to any critical situations they experiences (Koski et al., 2014). This advantage of the assets is identified for managing the identification of products and items.

Controlling access in confronting areas: Controlling access in the confronting areas is another important solution that is provided by this technological advancement (Lemey & Rogier, 2014). This technical advancement is capable of providing the scope of finding any product that is out of its space. the RFID readers are capable of identifying these assets and products.

Personal tracking: Personal tracking is another advantage that is achieved by the users of the RFID users (Milici et al., 2014). There are various products and items that are mainly used for personal purposes and these needs to be tracked with respect to functional areas of interests of the users. The RFID readers are capable of providing personal tracking of products and items.

ID Badging: ID badging is another advantage that is provided to the users with respect to their demands. This technology offers effective advantages of finding products and items with respect to ID providences to these products (Wang & Ip, 2013). This technological advancement is helpful in solving recognition of product issues.

E-Passport: E-passport is another important aspect that cane achieved with respect to the RFID technologies as this technology is capable of finding products and items with respect to various functional aspects involved within the system architecture of any situation.

Question 3: Technological Limitations of RFID Technology

RFID technology is recognized as one of the most effective and important technological advancement for the users, though there are various issues and limitations involved within this technology that introduces problems to the users (Zalbide et al., 2014). Among all of these issues and problems some are being elaborated as follows with respect to the user demands and functional perspectives of the RFID users and technology. These are elaborated as follows:

No existing RFID Standards: there are any significant development of standards that can be used for assuring the quality and security of the technology. This technology can be used for managing the standards (Amendola et al., 2014). No standards creates issues as there are problems associated with the technical advancements involved within the applications of RFID technologies.

High Price: The chip used in RFID devices are costly enough with respect to functional aspects involved within the RFID technologies. This aspect is another issue involved within the use of RFID technologies (Catarinucci et al., 2014).  High price limits the use of this technology with respect to the user demands. High price make the users concerned about the excessive usages of this technology and its demands are reduced with respect the demands of users.

Physical limitations: Physical limitations are another limitation and this is achieved as this technology is not effective for being used within liquid and fluids.

Functionalities: The complexities reduce the functionalities of the RFID technologies. This aspect introduces various issues for the development of this technology (Chen et al., 2014). Less effective functionalities introduce issues that provide challenges to the users and creates problems for the users.

These are major identified limitations of the RFID technologies. In addition to this, following are the considered issues and problems associated with the RFID technologies:

• The RFID is cost as it uses batteries for usages
• Privacy is one of the major concern for this technology that highlights the most effective disadvantage
• Time taking designing patterns and programs
• The coverage range is limited to a specific extent that will be managed with respect to the quality of the chip placed within the device.
• External EM interferences are effective in limiting the remote reading options.
• Inventory control is affected for these technical usages.

Question 4: Example of Organizational Implementation of RFID Technology

There are various examples of RFID technological usages that make the organizations more advanced with respect to their demands and user desires. Among various usages of RFID technologies within organizations one example is given here to highlight the use of RFID technology within the areas of development.

Amazon: Amazon is one of the most famous organizations that have introduced RFID technologies for their development within supply chain management. Supply chain management is one of the major usages where RFID technologies are found to be used for the demands recognitions (Costa et al., 2013). There is various business operations involved for international operations of Amazon. Therefore, this can be stated that the organization is using this technology for creating and maintaining supplier relaxations within their organizational network architecture. RFID technology has proved to be a special advantage for this organization in achieving technical as well as other advancements that supported the benefits of the organizational as well as their consumer demands.

Question 5: Assessment of the technology’s prospects for success in the marketplace

The feasibility analysis of the RFID technologies are done with respect6 the benefits this technology is providing to the marketers those have chosen this technological advancement for making their business aims more sustainable and compatible with the development of this technological advancements (Hasani et al., 2014). Therefore, the considered feasibility analysis of this technology is revealing the following benefits of this technology with respect to the demands of the business industry and consider user organizations of RFID technology:

Consumer research in retail marketing: Consumers are the core element involved within any market segment. Therefore, every organization and business process do their own customers. Now RFID technology is helpful in solving the issues related to consumer research that the organizations need to do (Koski et al., 2014). The organization can easily check their RFID tag number and find information about their considered customer and easily can do their research.

Inventory tracking: There are various inventories involve within any business process that manages the development of inventory control ad management perspectives. The organizations can easily manage their inventories with the help of RFID trackers that give the organizations information about their products situations and place where their products are. All of these aspects are managed with respect to the developmental aspect of inventory tracking system that is offered by RFID technological innovations (Lemey & Rogier, 2014).

Security: Security is the major and impactful benefit for the marketing heads and organizations those have implemented this technology for managing their performance within their target market and also to secure their products with respect to different frauds (Milici et al., 2014). RFID trackers are capable of providing check to the products companies are manufacturing through the RFID trackers. Therefore, this technology is feasible enough with respect to market demands.

Considerations: Customers sometime skips the checking points and functional checking blocks involved within the shopping centers. RFID technologies are capable of managing these issues involved within the business process. Therefore, this can be stated that RFID technology is feasible enough with respect to customer and corporate demands.

References

Amendola, S., Lodato, R., Manzari, S., Occhiuzzi, C., & Marrocco, G. (2014). RFID technology for IoT-based personal healthcare in smart spaces. IEEE Internet of Things Journal, 1(2), 144-152.

Catarinucci, L., De Donno, D., Mainetti, L., Palano, L., Patrono, L., Stefanizzi, M. L., & Tarricone, L. (2014, September). Integration of UHF RFID and WSN technologies in healthcare systems. In RFID Technology and Applications Conference (RFID-TA), 2014 IEEE (pp. 289-294). IEEE.

Chen, X., Yu, J., Yao, Y., Wang, C., & Valderas, D. (2014). RFID technology and applications. International Journal of Antennas and Propagation.

Costa, C., Antonucci, F., Pallottino, F., Aguzzi, J., Sarriá, D., & Menesatti, P. (2013). A review on agri-food supply chain traceability by means of RFID technology. Food and Bioprocess Technology, 6(2), 353-366.

Hasani, M., Lohan, E. S., Sydänheimo, L., & Ukkonen, L. (2014, September). Path-loss model of embroidered passive RFID tag on human body for indoor positioning applications. In RFID Technology and Applications Conference (RFID-TA), 2014 IEEE (pp. 170-174). IEEE.

Koski, K., Lohan, E. S., Sydänheimo, L., Ukkonen, L., & Rahmat-Samii, Y. (2014, September). Electro-textile UHF RFID patch antennas for positioning and localization applications. In RFID Technology and Applications Conference (RFID-TA), 2014 IEEE (pp. 246-250). IEEE.

Lemey, S., & Rogier, H. (2014, September). SIW textile antennas as a novel technology for UWB RFID tags. In RFID Technology and Applications Conference (RFID-TA), 2014 IEEE (pp. 256-260). IEEE.

Milici, S., Amendola, S., Bianco, A., & Marrocco, G. (2014, September). Epidermal RFID passive sensor for body temperature measurements. In RFID Technology and Applications Conference (RFID-TA), 2014 IEEE (pp. 140-144). IEEE.

Wang, D., & Ip, W. H. (2013, May). Review on modeling and optimization problems about RFID technology and applications. In Control and Decision Conference (CCDC), 2013 25th Chinese (pp. 1258-1263). IEEE.

Zalbide, I., D’Entremont, E., Jiménez, A., Solar, H., Beriain, A., & Berenguer, R. (2014, November). Battery-free wireless sensors for industrial applications based on UHF RFID technology. In SENSORS, 2014 IEEE (pp. 1499-1502). IEEE.