Report writing help on: Congo Africa

Report writing help on: Congo Africa

Executive Summary:

University Assignment Help AustraliaThe aim of the report is to present a market analysis for the proposal offered by Woolworth undertaking extend charitable mission for the people of Congo, Africa. In this context, report has been continued including the nature of the industry of Woolworth, other relevant information based on demographic influence, past & future trends of the same industry. Further, it also consists of the information about prospect customers, competitors, contractors and future trends justifying the business proposal of Woolworth. Next, a practical view also has been taken into account involving the logistical, legal and other related outfitted/operational issues that may affect the project’s success.

Market analysis is conducted to conclude the market’s attractiveness and on the other hand to acknowledge its embodied opportunities and threat that are related to the strengths and weaknesses of an enterprise.

Nature of the industry:

 Woolworth offers the good quality of fresh food to the people which add value to its customer on a regular basis. It is one of the largest retail companies of Australia where they grow fresh fruit and vegetables in their own backyard. Woolworth picks the fresh meat from Australian’s farms only. It has been confirmed that Woolworth is one of the major retailers which dominates the grocery industry of Australia (Woolworths.com.au, 2012).

Buy Assignment AustraliaDemographic influences:

A survey done for presenting the influence of demographic factors on Woolworth demonstrates that 35-49 age group people like the food served by Woolworth. Organizational and professional persons and other grocery buyer adhere to Woolworth service. A statistical date of 130 men and 450 women were analyzed to obtain the overall demographic influence which depicted that women are keener to go with the fresh food offered by Woolworth (Roy Morgan research, 2012).

Past & Future trends:

The past trend of Woolworth was to mainly focus on customer’s value addition by serving the fresh and good quality food. But the future trend accepted by it also includes the way and style in which food can be presented best. Woolworth always thinks about their customers and put them first in their business. They have started innovating new and fresher products to their online and offline catalogue. Woolworth now works with full integrity and energy to make the best use of the business. It has aimed and committed to sustain in the market and to build their tomorrow strong by offering fresh and innovative day by day (Woolworthsholdings.co.za, 2011).

Apart from this national association of Australian grocers found that two largest grocery retailers Woolworth and Coles encompass of a shared market share of 76%. Such two largest and known firms of the food and grocery industry controlling a significant market share of Australia point toward that the trend going on in Australia is duopoly or oligopoly. It articulates that according to the trend, already existing firms are barrier to new entrants (Jacenko & Gunasekera, 2006).

Assignment Help AustraliaKey Stakeholders of the firm:

Stakeholders of Woolworth are customers, employees, service providers, individual or institutional shareholders, local & international suppliers, Franchises, and Government departments. Other than this, Woolworth has stakeholders as an organized business including BUSA, retailers’ association, consumer credit association, consumer goods council SA. Apart from this it consists of unions and collective employees’ framework that involves internal communication forums, SACCAWU, COSATU, FEDUSA, NACTU. Besides, media and NGOs & community organizations are also amounted to Woolworth holding limited including the food and trees for Africa, association of dieticians and consumer pressure groups (Woolworths Holding Limited, 2006).

Woolworth is giving a hand for help to Africa in sponsoring children through world vision. For that Woolworths took an initiative in its South African branch and started a project named Woolworths open arm where every child is taken care effectively and helped out in each condition. They also confirmed that parents and any other interested person are completely welcomed at the Woolworths child care premises to sit and spend their time (Open arms community child care centre, 2012).

Sample Assignment

Feasibility of business initiative from a practical point of view:

Woolworths open arm’s feasibility can be judges on the basis of its objective of earning and learning both. It will be possible from both the perspectives because children will get to learn so many things through this and on the other hand shoppers and programmers can increase the mode of sustainability of their business in the market.

Operational, logistical and legal issues:

Issues regarding funding, tax obligations, insurance for starting a child care project can take place. Moreover, license and permit depending upon the country or a city will be required for going ahead for such kind of project. Physical space, regulations in terms of health, food that is to be served, need of sanitation, other safety regulations and codes, fire regulations are other issues with the project (South Africa country commercial guide, 2011).

Permit or license required:

To start any business or project, one needs a permit or license for the approval. License is provided based on the location where project has to be conducted. But for Woolworths open arm project, there was no need of permission or any license from the government. They were just supported by steering committee that was looking for the community contribution in this project (WordPress, 2012).

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