Question:
Discuss about the PESTEL analysis of Apple Inc. in UK?
Answer:
Introduction
PESTEL analysis is the external factor analysis of any organization. This can give a clear view of an organization’s external environments like the Political environment and its effect, Economical environment and its impacts, Social impact on an organization, Technological influence in organizations, environmental factors which lead a company and the legal factors as well. In this paper, the main discussion is the PESTEL analysis of Apple Inc. in the market of UK. The analysis is discussed in the next phase of this paper.
PESTEL analysis of Apple Inc.
Apple is one of the leading brands in the mobile phone industry. They are holding the number one position in the market of all over the world. The reputation of Apple is higher than any other mobile production companies like Samsung, Nokia, Microsoft and else (Oliviéro et al., 2014). The brand value of Apple is the main attraction for mobile lovers. However, the Apple has their wide range of outlets in the UK (Oliviéro et al., 2014). So, it is important to analysis the PESTEL factors of Apple in the UK. The factors are as followed:
Political Factor
In the race of first world countries, UK has a great democracy among them. This democratic country has a stable government and it is influencing the UK organizations all the times. They are maintaining their laws and the customs of the countries and this is also making a good impact on the Apple organization. So, this is the reason why the UK is holding the top position in the world politics (Jackson, 2004). However, there are many risks as an example; the terrorist risk which can influence the politics. So, these risks could make a great impact on the Apple Inc. as well as all the organizations.
Economical Factors
As mentioned UK is the leader of first world countries: they are the power of world economy. After the 2nd world war financial crisis, the United Kingdom has become motivated and grows their financial strength with effectiveness. To motivate the financial state, the Bank of England was offered to supply the micro-financial health and stability of the finance system. So, the Apple has a great chance to make their business profitable (Jackson, 2004).
Social Factor
The standard of United Kingdom life is very much superior. They love to live a lavish life with superiority (Adjibolosoo, 2006). Their living style always prefers great brand. In this case, the Apple Inc. is a brand image. They have superiority in branding and even, they are the number one option for the people who are valuing the brand most (Adjibolosoo, 2006).
Technological Factor
UK people are fond of technology. The country has been improved with technology as soon as the technology was improved worldwide (Lichtfouse, 2011). Depending on the recent research it is visible that the United Kingdom is the most advanced country in technology. So, Apple is very much enriched with the technology and they can invent products with the technological changes in the UK. So, technology plays a great role while a company is willing to make products with the customers’ choice in the United Kingdom (Lichtfouse, 2011).
References
Adjibolosoo, S. (2006). Developing civil society. Aldershot, England: Ashgate.
Jackson, B. (2004). Finding Fact in Political Debate. American Behavioral Scientist, 48(2), pp.229-237.
Lichtfouse, E. (2011). Scientific writing for impact factor journals. Hauppauge, New York: Nova Science Publishers, Inc.
Oliviéro, G., Pestel, V., Bottey, L., Philippe, M. and Frémont, F. (2014). Theoretical analysis of Young-type electron interference in H e 2 + + H 2 collisions using a semiclassical model. Phys. Rev. A, 90(4).
