Organizational Behavior Assignment help on : Michael Dell
Introduction:
The company chosen for this paper is Dell Inc. The founder of Dell Inc is Michael Dell. It is a technology sector company and industry is personal computers. Moreover, market size or cap of Dell is 18.16B and value is 15.94B as on Dec 10, 2012 (Dell Inc, 2012). Dell is employing more than 76,000 employees in branches worldwide. In addition the vision of Dell Inc is to focus on strategic corporate social responsibility initiatives and bringing into line these initiatives with company’s business strategy by partnering with its customers. Apart from this, Company aims to gain competitive advantage and regain large market share. Therefore, their vision statement is to do the business, the way they interact with the community, the way they interpret the world around them, their customer needs, technology future and the business climate at global level. In order to become the most successful organization, they need customer satisfaction, loyalty and newest technologies. Besides, company has a mission to be the best computer company at delivering the best customer experience they serve all over the world. In doing this, they aim to meet customer expectations of leading technology, flexible customization capability, highest quality, competitive price, financial stability, individual and company accountability, and best-in-class service and support in the market (Hanson, 1999).
Social and ecological responsibility:
Dell has mainly focused on three areas of social responsibility which are community growth, employee volunteerism and community foundations. In this context, it has Dell TechKnow center which consist of around 6,900 students. Other than this, Dell has its own international learning centers generating knowledge at a very large scale. In addition, one of its social responsibilities is to invest in future potential customers and employees, improve reputation and help global communities with the contribution of around $13 million. In order to make an alignment between company’s business strategy and corporate social responsibility, it aims at corporate accountability, environmental responsibility and community engagement. On the other hand, Dell Company focuses on listening its customers and provides them with customized solutions that may be accessed directly and easily. Furthermore, corporate social responsibility includes collaboration, transparency in their business and stakeholder engagement. Consequently, Dell is able to manage vigorous approach to company’s priorities, objectives and their impacts (Document transcript, 2012).
Next, an integral part of Dell Inc is a commitment to ecological and environmental responsibility. It aims to lessen the level of emission’s intensity during the work, reduce its net facilities’ carbon footprint on an absolute basis. In addition, the company has exceeded their responsibilities and planned to prevent around 25 or 30 million tons of greenhouse gas emissions through company’s product performance and prearranged operational settings. Similarly, Dell aimed to eliminate the need for extra pounds of packaging the material. Their commitment also included to collect and recycle approximately 850 pounds of electronics that are used or have become obsolete. In contrast, following their ecological responsibility, Dell is conducting a program on planting more than 5 lacs tress in the US and other countries. By doing this, Dell includes and considers environment in its each step of the business. As it aims to change the technological world by managing its precious resourcing and delivering the best, it ensures that Dell is contributing in minimizing the environmental impact of the technology products it makes. Therefore, it can be added that Dell produces all its products and other relevant solution with taking environment taking in its mind and without sacrificing its performance and reliability. They are more committed to the environment and have a system of green packaging and shipping through which they reduce the volume of packaging, increase the use of content that is sustainable and make it easy for the customer to dispose of their packaging through recycling (Dell, 2012).
Corporate values of Dell Inc:
Analysis has revealed some of the corporate core values of Dell Inc. First, it believes in generating loyal customers for their products by providing them high-class experience at high value. For that, Dell is committed to one-to-one direct relationships with the customers. Moreover, it creates and leverages industry standards by out-performing in the industry. Next, according to Dell, company’s consistent success lies in effective teamwork and the opportunity that each member of the team has to learn and develop. Company values accountability and rewarding the employees those have consistently developed their competency and contribution. On the other hand, company believes in being direct in whatever it does (Freake, 2002).
Therefore, they behave ethically in their every interaction with the client as well as the customers. Employees are taught to respond the customers’ requirements in a reasonable and well-timed manner. Subsequently, Company aims to build and maintain effective and successful relationship with its partners, suppliers, employees and customers in order to ensure availability and reliability of their products and solutions. Besides, they have well-organized, communicated and operated systems through non-hierarchical and non-bureaucratic frameworks. Similarly, Dell believes in participating reliably in the marketplace globally. Thus, it understand and respect laws, cultures and values of all nations and create healthy business environment everywhere it operates its business. Finally, most appreciable value of Dell is having a passion for winning in whatever it does (Fisher, 2004).
PEST analysis of Dell:
Macro-environmental factors will help analyzing the external and internal environment of Dell Inc.
Political environment: Political factors affecting an organization include regulations, government laws and some other legal issues that determine the conditions under which organizations have to operate. In this field, Dell may face certain commands. Dell is also subject to government laws that have regulation framework on each aspect of their business such as pollution, health safety, packaging, recycling and labeling requirements. Dell may face the problems where political framework is not stable and guaranteed. In addition, there are a few nations where domestic manufacturing and production is still restricted. Therefore, to do business in such countries, Dell will have to maintain strong relationship with local enterprises. Nevertheless, it sees potential and great possibilities to sustain where restrictions are less (Dell, 2003).
Economic environment: It includes factors directly linked to income level and production of goods and services. A few economic factors may consist of factors affecting purchasing behavior of consumers and their spending patterns. As Dell has made anticipation for growth of around ten percent over the next years, the growth will be influenced by specific country’s economic condition. In addition, currency fluctuation and changes in interest and exchange rates decide. Another factor which can affect Dell computers is home currency’s exchange rate because when branded products are imported, their prices may fluctuate with relative exchange rate’s changes (Kraemer et al, 2002).
Social environment: It refers to the factors including groups of people, their number, growth projections, characteristics and behavior. It is because consumer market consists of specific needs and issues; therefore such changes can affect markets in a different way. In this regard, Dell Inc has to make investment in operations such as door-to-door and face-to-face services in order to gain customer’s trust and faith on both company and the product.
Technological environment: It includes factors related to innovations that may affect the development and marketing process of an organization. Thus, technology carries on being smaller and quicker in the computer industry. With the use of these technologies, product can help a marketer to be competitive and productive. In contrast, internet is a major opportunity for Dell to get into the public array and as a quick way to tailor products and solutions to their customer segments. But, there may be a threat for Dell Inc in technological segment that access to internet in different countries may be costly (Pinegar, 2002).
Conclusion:
On the basis of above discussion, it can be said that Dell is making progressive growth and development and serve its customer best. It fulfills its social and ecological responsibility in a well manner and goes with government laws and regulations of considering both community and environment of different countries. Next, economic and technological factors are ever changing for the computer industry as companies come up with innovations in the market and create a competition for Dell computers. Moreover, social and political factors may be stable because it believes to deliver best of its services and solutions to segment market on the basis of their experience.
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