Introduction

The management of information is the procedure by which important information is given to the makers of the decision promptly. The management of information is defined from a perspective of information system and equated with the management of information technology. The management of operations is the administration of practices of business to establish the level of efficiency that is possible within a Company. It is mainly concerned with adapting the materials and labor into goods and services effectively to maximize the profit of the Company.

The report introduces the management of information and the management of information. The report discusses the nature of the operations of the Company selected. The report focuses on the nature of the information management of the selected Company. The report discusses various philosophies of operations that are applied. Lastly, the report provides the challenges of the management of information.

Nature of Operations

Uber is a private organization that was established in 2009, and the headquarters of the organization is located in San Francisco in the United States. Uber servers around 633 cities around the Globe, and the services provided to the customers include services of transportation. More than 12000 employees work in Uber. There are various costs at which clients of the organization can avail travel in Uber, and they have four types of the strategy of pricing (Zhao and Su 2019). The first ride is the pool ride that can be availed at low prices, and the second one is the premium ride. There is another scheme of pricing that is followed by Uber; these are the convenience rides that are for disabled, and they can easily converse with the driver utilizing languages of the sign.  There are various types of sections at Uber, and it assists the Company to attain its goals and accomplish the satisfaction of the clients.

The department of operations of the Company assists in the accomplishment of the objectives, and they try to offer low prices to clients. The department of operations attempts to minimize the prices of the rides with the assist of minimizing the price of operations. The employees of the Company must make the Company effective in a price effective manner. The roles of operations and logistics are interrelated. The most important task that is executed by the department of operations is to make sure the supply in the market to make their services constant. It is done to fulfil the satisfaction of the customers, and the department of operations can perform the essential function. The department of operations of the Company does the job of analytics that will assist the Company in utilizing various data about drivers to recognize the behaviors of drivers with the approach of design and passenger and the way communication between the passengers, and the customers can be upgraded (Dudley, Banister and Schwanen 2017). The department of operations designs some plans of incentive for the drivers, optimizes, and creates the procedures. There are various objectives for the operations of Uber. The quality of services and design is highlighted upon by Uber and upgraded by them so that they are capable of making sure more customers are attracted to the organization. They also highlight the up-gradation of the flexibility of operations that can assist in progressing the operations of the organization by becoming flexible with the change in demand in the market. The customization of various services in some of the countries related to the demands of the clients also assists them in fulfilling the demands of the clients in the market. Uber highlights the customers that are dependent on them and maximizes the dependability of the services with the help of offering them with various options to rate their trip. They usually highlight maximizing the areas and upgrade the dependability of the customers (Li et al 2016). There are various ways by which the objectives of the design of the Company can be met. These include meeting the design quality, meeting the quality of the service, improving the flexibility of the operation and improving the customization of services.

The operations contribute to Uber, and the operations of the Company help to maximize the revenue of the Company and to increase the satisfaction of the customers. There are various challenges faced by Uber, and due to this, Uber is facing many problems. The problems of Uber include dropping at the wrong location, taking a very long time to arrive, canceling their ride without any notice, and the behavioral issues of the drivers. It can be said that these issues can be mitigated by improving the operations of the Company. By meeting the aims of operations, the organization can easily mitigate the problems that they are facing (Lee et al 2018). The contribution of operations to the Company is large. Operations play an essential part in the Uber Company to increase the profit of the Company and to increase the customer services. The operations of the Company include providing transportation services to the customers. The operations of Uber are related to other functions of the Company, including the marketing, finance, and many other functions of Uber, as they have to go through the operations to carry out these tasks. The customers and the drivers of the Company have a different interface. The interface of the customers has various functions such as they can see the arrival and the booking of the cab, and it shows the available cabs. The interface of the customers has a good user experience, and design is also great for the customers to use. They can see each detail of the cab after booking the cab and before booking the cab. Therefore, it can be said that the operations are very important for Uber as it helps to provide good services to the customers and increases their profit (Goel et al 2018). However, the Company must improve its operations to make the customers more satisfied through various changes in their application that the customers use and in their strategy of the business.

The Nature of Information Management

The management of information is the procedure by which relevant information offered to the makers of the decision in a timely way. The management of information is defined from the perspective of information systems and then equated information technology management. The management of information is very important for the Company, and the information should be managed by the Company properly to manage the operations of the Company (Möhlmann and Zalmanson 2017). Data and information are very important to the Company, and they are using the data strategically for the analytics of data. Developing an effective infrastructure of data goes beyond setting up of databases and then simply filling them. For some of the cases of Uber, new data comes in every second of the day, and they are updated every second. Serving more than one line of business needs disparate data. Understanding the lifecycle of data, from where it is originated, different transformations, to its final destinations is important to guarantee fidelity and quality of data. An internal product of Uber tracks the origination point of the data and the how the data is transformed. This system maintains the information from the moment data comes in through a service of Uber (Rosenblat and Stark 2016). The data and the information are stored in Apache Hive, and Apache Kafka transports it. The internal product of Uber propagates the freshness of data and the quality of information while it supports settings of graphs and advanced search. Evaluating the data around the rides of Uber taken through the platform of Uber serves proactive improvement and troubleshooting. For instance, if the data demonstrates that the riders are waiting a longer time than the average to connect to the drivers, they can evaluate the problems and see if the team of operations can help in this matter. They can evaluate the historic data about the services and then create new functionalities to improve the problems that include making it easier for the riders to find the driver in a crowded place (MacKay, Migdal, and Masko 2020). Their requirement of timely data and analytics led them to create a new platform, and that presently powers various important dashboards of business. The new platform makes utilization of analytics of data more accessible for the users who are internal to make important decisions for the business. It delivers outputs with low potential, and they let them act on problems quickly.

Maintaining an infrastructure of data that supports the freshness and quality is an essential part of the future of Uber. Data must be precise and should be timely as possible to support services on the platform of Uber (Lim et al 2017). A main part of the present work includes making the infrastructure of data run effectively and supports all the services.

The management of information is very important for the Company, and enablers of the information management include the people and the information technology. The people are important, and they mainly help in the management of information that they receive after each booking by customers. This information is directly retrieved by the information systems of the Company (Martin 2017). After that, the information is managed, and data analytics is done with the help of information technology to get insights from these data. Data and information are some of the most important parts of the Company. The people of the Company play an essential part in the management of information. There are three stages of the information lifecycle that are maintained by Uber to maintain the information of the Company. The three stages are the acquisition of data, publication of the data, and the retention of data. The first phase is the acquisition of data where the data is obtained after every ride taken by customers and stored in the information systems of the Company. The next stage is the publication of the data. The Company then publishes the data, and it is used for analytics of data to obtain various useful insights from the information. The next stage is the retention of data, and the data should be retained by the Company to utilize it in the future (Prytherch 2016).

The management of information in the Company surrounds the people, procedures and the technology. The role of people inside the organization aligns the operations and the plans of the information systems with the strategic goals of the Company. This consists of tasks such as strategic planning and personnel decisions. The role of technology is huge in managing the information of the Company. The Company has an already implemented information system. The informations are managed with the help of the information system. The information is stored in the information systems and after that the information system is processed in order to obtain insights from the information. It will help to provide better services to the clients. The processes of the Company make sure that required information is created, stored, protected, retained and made available to the people in need and who are allowed admittance. It makes sure that information is disposed when it is no longer required. Therefore, it can be said that people, technology and procedures manages the information in the Company. After each ride is completed, the data of the ride gets stored in the information system. The applications of the driver and the customers are connected to the information systems of the company. The team of operations of the Company take the data when required and process it in order to obtain information about the various rides. For example, few of the rides are late in getting to the customers or the customers are having problem with the application of Uber, the operations team will handle the situation and make sure that the problems are solved.

The contribution of information management to the Uber Company is huge, and due to the management of information, the Uber can operate appropriately and can provide excellent services to its customers. The operations and information management of the Company are interconnected. If there are any issues in the management of information management, then the team of operations looks for the issues and mitigate them so that the information are managed appropriately (Rosenblat and Stark 2016). The benefits of information management in Uber are that it reduces the cost, such as the cost of the services will be reduced, and they can be delivered to the customers at a cheaper rate and faster. Another advantage is that maximized revenue. By providing the customers with services faster and at a cheaper will lead to the high satisfaction of the customers, and it will lead to the high revenue of the Company. Upgrading the structure of the information assets of the Company empowers the employees of the Company to do faster and quicker. Another benefit is that it will help to manage the risks of the Company. The management of risk is information management by utilizing the data and knowledge (Calo and Rosenblat 2017). Uber has the right strategy of governance for the information, and it will easier for people to make safer decisions. The risk management will help to improve the security of data, protect the loss of reputation, to upgrade the recovery of disaster, maximized the protection of intellectual property, and to reduce the loss of knowledge from the employees. Therefore, it can be said that the Company must use effective strategies to improve the management of information as information management provides various benefits to the Uber Company (Tomassetti 2016).

Operations Philosophy

The report aims to focus on describing and analyzing the philosophy that is associated with the operations of Uber. Uber is one of the most used cab applications by the customers for travelling. It can be stated that in a few years, Uber has gained huge market value. However, the business that is performed operated with a certain philosophy. The business philosophy is also known as company vision and the mission statement. It can be stated that philosophy associated with the business access and blueprint for determining their current operation. It is important to have an effective business philosophy so that it can offer a better way of managing their services. Uber has a unique operating model for offering better facility towards the passenger. The business operating model that is associated with Uber includes registering within the application after that whenever the taxi is being provided towards the passengers; the passenger needs to show their one-time password based on which automatically the map will be provided towards the Uber drivers. Payments can be processed, do either online or cash. This is the operating principle associated with the uber application.

Operational philosophy and reliability focus on managing the performance of a vehicle effectively. It is important to have a proper maintenance procedure so that it can offer better services to the customers. The operational philosophy defines the operational factors that are associated with the Uber application. This focuses on describing the realism associated with the philosophy. The philosophy states that the operation associated with a system must be actual, apparently reliable, and efficient towards the intended organization so that they can obtain proper benefits. The philosophy needs to be strictly followed so that they can have better access over the components (Petrenkoand Petrenko 2017). The philosophy associated with the Uber application has a certain process. It can be stated that it follows certain operational management factors that are MRP, JIT, OPT, and FMS. Material requirement planning is used to make the available purchased and Company manufactured components efficient so that it can offer a better production department. With the help of this time, it becomes easy for the manager to track the order so that it becomes easy to manage the factoring process and also helps in controlling the production. Apart from this, it can also be stated that with the use of MRP, it becomes easy to achieve zero stockouts and offers a concentrated setting priority (Fernuik et al. 2018).

The operating philosophy of the Company is a disciplined, conservative and systematic approach to all the entities of the work to accomplish safe and error-free operations. This approach is applied by the Company to conduct the operations. Uber Company is uses existing theories such as the JIT, TQM and OPT (Slack et al 2015).

The full form of TQM is total quality management. Uber uses this philosophy in order to provide quality services to its customers. The operations team of the Company participate in order to improve the procedures, services and the culture of the Company. The main motto of the Company is to provide excellent quality services so that they do not have any problem when the customers are availing a ride. Based on the quality of the rides, the customers will rate the applications and the quality of services depends on the revenue of the Company. The operations team of the Company carries out the total quality management. The requirement for success implementation of the TQM by assists of commitment, culture, continuous improvement and control (Slack et al 2015). Therefore, in order to increase the quality of the services for the customers, the Company must follow these requirements and work on it. In order to achieve the total quality management in the company, the company should implement an integrated system such as a management information system in order to improve the business procedures of the Company.

The OPT is the operations team planning and it is used by the Company. This is an existing philosophy used by the Company. The company conducts the operations of the company after appropriate planning by the operations team. While planning, they keep in mind the quality of the procedures and the services of the Company. Planning helps to maintain quality of the services. The operations team planning is very important for the company (Slack et al 2015).

It can be said that no other philosophies are required to be adopted by the Company, as the company is satisfied with existing philosophies. The company is maintaining the quality of its services appropriately with the help of the existing philosophies.

The JIT is referred to as the just-in-time system. This approach is used to provide smoother production flows and help in a continual improvement between the process and products. It can be stated that with the use of this approach, it becomes easy to maintain the progress efficiently. A Just-in-time system requires efficient discipline and cooperation from the management and supervisors for having proper control over the manufacturing planning. It can be stated that with the use of this operational approach, it becomes easy for the Uber organization to operate its key functions (Adam et al. 2016). It has an optimized production technologies system that is used for calculating the near-optimum schedule and sequence that is associated with the operation for a manufacturing company. Uber is one of the most efficient companies that offer huge accessibility features towards the passengers. With the help of this upload, it becomes easy to determine the priorities associated with each operation and also ensure that those stocks are determined effectively. OTP is an efficient computer software package that accepts the data regarding the production requirements and also offered to use facilities towards the manufacturing part.

A flexible manufacturing system offers a huge benefit to an organization. With the use of this system, it becomes easy to plan the production routine, helps in handling the materials, and offers a better way of maintaining the stock. This system includes functions such as loading, storing parts, changing tools, and unloading. This is one of the most efficient operational philosophies that are associated with the Uber application. It can be stated that with the use of these technologies, it becomes very easy for uber to operate its functioning. Therefore, with the use of efficient operational philosophy, it becomes easy to manage the overall performance. Uber has integrated all the essential components and philosophy within the organization so that it can operate efficiently. Apart from this, it has also been observed that Uber operates on certain principles so that it becomes easy for the organization to maintain its position in the market.

The principles that are associated with Uber operations include expanding access over the marketplace for creating a better opportunity for every member. These also offered to use mobility to words the customers. Secondly, the focus is to deliver a reliable experience towards the customers so that they can have a better experience. The Uber also offers a great choice towards the customer so that they can have a better experience (Chen et al. 2019). The choices are also applicable for the drivers as well so that they can be benefited from their community. It can be stated that the working and operational principle associated with Uber is very high, and this has the potential to provide an effective journey towards the customers. Therefore it can be stated that the uber application operates with huge operational philosophy.

The sole objective is to offer efficiency and transparency towards the customers without affecting their privacy. It is very much clear from the operational structure that effective proposition has been followed by Uber (Möhlmann and Zalmanson 2017). It can be stated that Uber be one of the most reliable applications for traveling as these areas a certified driver with the highest security and safety. Therefore, it can be stated that the philosophy behind Uber is very much efficient in meeting the requirements of the clients.

Challenges of Information Management

There are various drawbacks to the management of information in the Uber Company. The challenges include information governance, implementation of information systems, digital transformation management, and many more. The most important among them is the implementation of information systems. The systems of information are a system is a software that assists in organizing and evaluating the data (Neto, Oquendo, and Nakagawa 2016). The main aim of the systems of information is to alter the raw data into useful information that can be utilized by the Company in an organization. The information system utilized by Uber is Uber and helps to manage the information obtained by the Company from various rides. However, there can be various challenges while Uber is implementing the management information systems (Müller et al 2016). The challenges of deployment of management information system include:

• The degree of involvement of employees in the creation of MIS is an important issue in the deployment of MIS. If the participation of the employees is good, then the resistance of MIS is less.
• If the MIS alters the informal system of communication, then the resistance is more. This channel of informal communication is the main source of power for some of the people. They dislike the power loss because of the emergence of MIS as the main authority of the communication.
• There is a drawback in the deployment of an information system because of a lack of organizational culture. The deployment of the management information system is a challenge in the Company because the employees of the Company are trained to understand the significance of the information. The employees of the Company are used to the making of decisions that are based on judgment (Spiegel et al 2018). It is noted in the Company that after the deployment of the management information system, the culture of the organization has not changed, and the managers of the Uber Company resists the changes brought about by the deployment of management information systems.

Therefore, these are the challenges that are faced by the organization to implement the management information systems in the Company. It can be said that if the management information is not properly deployed, then it can create issues regarding the management of information in the Uber Company. Therefore, to mitigate these issues, the Company should develop some mitigation strategies to resolve issues related to the mitigation of the challenges faced due to the implementation of the MIS. As management information systems help is the appropriate making of decisions; therefore, it is very important to solve the problems regarding the implementation of the problems (Wraikat, Bellamy and Tang 2017). The mitigations strategies of the implementation of the MIS include:

• Before the Uber Company implements the management information system, the managers must train the employees about the implementation of the way MIS should be utilized to manage the information of the Company (Almalki, Al-fleit, and Zafar 2017). It will help Uber company to develop an organizational culture that will help the employees of Uber to utilize the MIS appropriately.
• The manager of the Company must ensure that employee participation is maximum during the deployment of the management information systems. The participation of the employees is very important for the deployment of the management information system. The Company should do the engagement of employees to implement the management information system successfully so that it helps the Company to manage Uber information of the Company.
• The Company must enable the appropriate channel of information between the employees of the Company so that the deployment of the management information systems. The employees should appropriately communicate with the managers and other employees of the Company for the successful deployment of the management information.

Therefore, it can be said that the Company must mitigate the implementation challenges of the management information systems to deploy the management information systems successfully. The Uber Company must implement the management information system to make effective decisions for Uber (Bellah, Chen and Zimmer 2018.). It will help to appropriately manage the information of the Company so that they can get benefits from the management of information. It will help to reduce the cost and the increased revenue for the Company. With the help of the information system, it will help to provide excellent services to the customers.

Conclusion

From the report, it can be inferred that the operations and information management are very important for the Company. The report discusses the operations and the information management of Uber Company. The Uber Company is an organization that provides services of transportation to the customers. The report discusses the nature of operations of the Company. The report discusses the importance of operations for the Company. The operations of the Company help to give excellent services to clients. The contribution of operations is provided in the report. The report focuses on the nature of the information on the Company. Information management is important for the Company, and it provides the way the Company manages the information from various rides of Uber. The report highlights the philosophy of operations. Various philosophies are discussed in the report and discussed the challenges of information management. The challenges of the Company are the deployment of the management information systems of the Company. The drawbacks of implementation of the information systems and the strategies of mitigation that are developed for the implementation of information are provided in the report.

References

Adam, D., Bremermann, M., Duran, J., Fontanarosa, F., Kraemer, B., Westphal, H., Kunert, A. and TÖNNES LÖNNROOS, L., 2016. Digitalisation and working life: lessons from the Uber cases around Europe. EurWORK| European Observatory of Working Life, 25.

Almalki, M., Al-fleit, S. and Zafar, A., 2017. Challenges in Implementation of Information System Strategies in Saudi Business Environment: A Case Study of a Bank. International Journal of Computer Trends and Technology, 43(1), p.60.

Bellah, J., Chen, L. and Zimmer, C., 2018. Design and Implementation of a Web-based Project Management Information System. International Journal of Designs for Learning, 9(1), pp.158-170.

Calo, R. and Rosenblat, A., 2017. The taking economy: Uber, information, and power. Colum. L. Rev., 117, p.1623.

Chen, M.K., Rossi, P.E., Chevalier, J.A. and Oehlsen, E., 2019. The value of flexible work: Evidence from Uber drivers. Journal of Political Economy, 127(6), pp.2735-2794.

Dudley, G., Banister, D. and Schwanen, T., 2017. The rise of Uber and regulating the disruptive innovator. The political quarterly, 88(3), pp.492-499.

Fernuik, K., Keane, S., Akonko, S., Jomha, O. and Limming, W., 2018, September. Operational Change Assessments: A Proactive Approach to Managing Pipeline Integrity. In 2018 12th International Pipeline Conference. American Society of Mechanical Engineers Digital Collection.

Goel, R., Jain, P., Singhal, R., Jhunjhunwala, R. and Doshi, R., 2018. Operation analytics: Uber and ola logistics optimization. International Journal for Advance Research and Development, 3(10), pp.33-38.

Lee, K.B., Bellamy, M., Joglekar, N., Jiang, S. and Wilson, C., 2018. Surge Pricing on a Service Platform under Spatial Spillovers: Evidence from Uber. Available at SSRN 3261811.

Li, F., Nucciarelli, A., Roden, S. and Graham, G., 2016. How smart cities transform operations models: a new research agenda for operations management in the digital economy. Production Planning & Control, 27(6), pp.514-528.

Lim, C.E., Tan, K.L., Chin, M.J., Jalil, A. and Ezura, E., 2017. The important of information & communications technology in Uber services.

MacKay, A.J., Migdal, A. and Masko, J., 2020. Uber: Competing Globally.

Martin, W.J., 2017. The global information society. Taylor & Francis.

Möhlmann, M. and Zalmanson, L., 2017, December. Hands on the wheel: Navigating algorithmic management and Uber drivers’. In Autonomy’, in Proceedings of the International Conference on Information Systems (ICIS), Seoul South Korea (pp. 10-13).

Möhlmann, M. and Zalmanson, L., 2017, December. Hands on the wheel: Navigating algorithmic management and Uber drivers’. In Autonomy’, in Proceedings of the International Conference on Information Systems (ICIS), Seoul South Korea (pp. 10-13).

Müller, O., Junglas, I., Brocke, J.V. and Debortoli, S., 2016. Utilizing big data analytics for information systems research: challenges, promises and guidelines. European Journal of Information Systems, 25(4), pp.289-302

Neto, V.G., Oquendo, F. and Nakagawa, E.Y., 2016. Systems-of-systems: Challenges for information systems research in the next 10 years. Big Research Challenges in Information Systems in Brazil (2016–2026), pp.1-3.

Petrenko, O. and Petrenko, O., 2017. Effects of Coupling an Operational Philosophy and a Corporate Culture in a Sociotechnical System. In 19th International Symposium on Aviation Psychology (p. 449).

Prytherch, R., 2016. Harrod’s librarians’ glossary and reference book: a directory of over 10,200 terms, organizations, projects and acronyms in the areas of information management, library science, publishing and archive management. Routledge.

Rosenblat, A. and Stark, L., 2016. Algorithmic labor and information asymmetries: A case study of Uber’s drivers. International Journal of Communication, 10, p.27.

Rosenblat, A., and Stark, L., 2016. Algorithmic labor and information asymmetries: A case study of Uber’s drivers. International Journal of Communication, 10, p.27.

Slack, N., Brandon-Jones, A., Johnson, R. and Betts, A., (2015) Operations and Process Management

Spiegel, J.M., Jones, D., Darwin, L., Adu, P. and Yassi, A., 2018. 847 Successfully implementing information systems to improve occupational health and safety performance–1: challenges and opportunities.

Tomassetti, J., 2016. Does Uber redefine the firm: the postindustrial corporation and advanced information technology. Hofstra Lab. & Emp. LJ, 34, p.1.

Wraikat, H., Bellamy, A. and Tang, H., 2017. Exploring organizational readiness factors for new technology implementation within non-profit organizations. Open Journal of Social Sciences, 5(12), pp.1-13.

Zhao, X.Y. and Su, Q., 2019, July. Existing Issues of Ride Sharing Company Operation and Sharing Economy in China: Uber Case Analysis. In 5th Annual International Conference on Management, Economics and Social Development (ICMESD 2019). Atlantis Press.