QUESTION
The assignment is designed to evaluate students on the entire holistic aspect of project management. The assignment will focus on formulating a project plan based on a choice project.
A. Formulating a PROJECT PLAN – Length of report: 2000-2500 words.
You are appointed Project Manager to develop a project plan for any one of the project titles as stated below. A project plan is used to plan a project from its conceptual inception to proper closing. You must demonstrate application of principles and tools of project management as covered in the entire module.
B. LEARNING OUTCOMES ACCESSED
Project management is based on the body of knowledge which can be linked to the project management life cycle. This task demonstrates the understanding on the importance of Project Management and the range of PM skills and techniques available to promote successful project outcomes. Students should be able to identify the critical success factors associated with successful project management. The learning outcomes accessed are (i), (ii), (iii), (iv), (v) and (vi) as presented below.
Module Learning Outcomes
On completing the Project Management module, students will be expected to be able to:
- Explain the importance of Project Management (PM) and the range of PM skills and techniques available to promote successful project outcomes. Students should be able to identify the critical success factors associated with successful project management.
- Evaluate and describe the project life cycle which can be applied to all projects.
- Evaluate a project to develop the scope of work, provide accurate cost and time estimates and to plan the various activities including resources required for a project and to produce a work plan and resource schedule.
- Understand and use risk management analysis techniques that identify the factors that put a project at risk and to quantify the likely effect and impact of risk on project.
- Understand the role of project stakeholders including the role of the project manager and managing project teams and project organizations.
- Understanding monitoring, control and evaluation of project including project closure.
C. PROJECT TITLES (Choose ONE only)
- ASEAN Sports event in Singapore for ASEAN countries.
- ASEAN Ministerial Conference in Singapore for ASEAN leaders.
- Volunteer team for disaster relief efforts in another country.
- A fund raising event in Singapore for a charity organization.
- Promotional event and red carpet opening of a mega blockbuster movie premier.
- An 800 tickets sales, concert for international artiste(s).
- Launch of a new product line for a company including a marketing program.
- Opening an upscale fashion boutique or fine dining restaurant.
- Redevelopment of a small town and facilities.
- An international fashion show for renowned designer including a luncheon.
D. REQUIREMENTS
The report will be accessed and is not limited to but must contain the following components:
- The General introduction and description of chosen project
- Project Scope Statement
- Project Objectives
- Deliverables
- Milestones
- Technical Requirements
- Limits & Exclusions
- Project Priorities
- Scope, Time, Cost & Quality
- Work Breakdown Structure
- Estimation of Project Costs
- Project Network Diagram
- Project Gantt Chart
- Project Risk Management
- Project Performance Measurement & Evaluation
- Project Closure
As a project manager, develop a project framework table or form between 2-3 pages of your chosen project to seek approval from project director.
Structure the report with headings or sub-headings. (Please refer Essay – Sample of a Good Layout.doc)
Include table of contents
Report should be type-written using Times New Roman font style, 12-font size and 1.5 line spacing. Please include page number.
SOLUTION
1. INTRODUCTION AND DESCRIPTION
The project is about launching a fine dining restaurant in the town and the fine dining restaurant is all about the fine dining feeling and service. The restaurant will offer the finest service in terms of atmosphere, service, food, and menu. The restaurant is most expensive of all types and the customers will have to pay the highest prices for the services in such a restaurant which will exemplify their feeling of dining. The restaurant is special because of three major focus areas which are service, menu and atmosphere.
The menu of fine dining restaurant is special because of the availability of items which are normally not available at regular type of restaurants and the unique type of menu is available to be ordered and the quality and selection is the major focus of menu. The seasonal fruits are available at the best form in such restaurants and the chefs are best available to cater to the needs of the guests in a very intelligent way.
The service is another attraction of a fine dining restaurant which will include escorting of guests to the tables, holding chairs for the women, guiding and escorting the guests to the restrooms, replacements of the linen fabric of the table, explaining of the menu items to the guests, and serving the food on the plate directly, are some of the features which are not available in regular restaurants. This restaurant will cater to the need of fine dining restaurant of the town and also of the travelers and tourists to the area.
2. PROJECT SCOPE STATEMENT
The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing. The restaurant will be an attraction for the travelers in the town and the service and menu will make the locals keep coming to it for every little occasion and celebrations.
a. Project Objectives
To launch a fine dining restaurant in the city with all the eminent facilities.
b. Deliverables
· Fine dining restaurant building
· Restaurant furniture and facilities
· Trained employees for restaurant
· Highly efficient management staff
· Well developed performance evaluation system
c. Milestones
Sl. No. |
Description |
Time lines |
1 |
Plans Development |
Month1Week1 |
2 |
Plan Selection |
Month1Week1 |
3 |
Plan Redraw with Modification |
Month1Week2 |
4 |
Plumbing Plans |
Month1Week3 |
5 |
Electrical Plans |
Month1Week3 |
6 |
Obtain Permits |
Month1Week3 |
7 |
Foundation |
Month1Week3 |
8 |
Clear Site |
Month1Week4 |
9 |
Excavation |
Month2Week1 |
10 |
Pour Footers |
Month2Week1 |
11 |
Concrete walls |
Month2Week3 |
12 |
Block Walls |
Month2Week4 |
13 |
Pour Concrete slabs |
Month3Week1 |
14 |
In slab Rough Plumbing |
Month3Week2 |
15 |
Build Shell |
Month3Week3 |
16 |
Frame |
Month3Week3 |
17 |
Roof House |
Month3Week4 |
18 |
Rough Installs |
Month3Week4 |
19 |
Rough Plumbing |
Month3Week4 |
20 |
Rough Electrical |
Month3Week4 |
21 |
Heating System |
Month3Week4 |
22 |
Wall Insulation |
Month4Week1 |
23 |
Drywall |
Month4Week1 |
24 |
Hang Drywall |
Month4Week2 |
25 |
Finish Drywall |
Month4Week2 |
26 |
Cabinets |
Month4Week3 |
27 |
Kitchen Cabinets |
Month4Week3 |
28 |
Family Room Cabinets |
Month4Week4 |
29 |
First Room Cabinets |
Month4Week4 |
30 |
First Bath Vanity |
Month5Week1 |
31 |
Second Bath Vanity |
Month5Week1 |
32 |
White Wash |
Month5Week2 |
33 |
Wall Painting |
Month5Week3 |
34 |
Finishing |
Month5Week4 |
35 |
Wall Designs |
Month6Week1 |
36 |
Wall Decorations |
Month6Week1 |
37 |
Restaurant Furniture |
Month6Week1 |
38 |
Kitchen Furniture |
Month6Week1 |
39 |
Kitchen Equipments |
Month6Week1 |
40 |
Crockery and Glassware |
Month6Week1 |
41 |
Single Use equipments |
Month6Week1 |
42 |
Kitchen Production Items |
Month6Week1 |
43 |
Hiring Employees |
Month4Week3 |
44 |
Training Employees |
Month5Week2 |
45 |
Mock Drills |
Month5Week2 |
46 |
Deploying Employees |
Month5Week4 |
47 |
Getting feedback |
Month5Week4 |
48 |
Launching Restaurant |
Month6Week2 |
d. Technical Requirements
The project will need to be meeting the technical requirements which will not be limited to the instrumental needs but also to the project technical needs and are listed as below:
Analyzing Market Demand
· Economic trends
· Consumer confidence
· Demographic trends
· “Food away from home” trends
· Factors that motivate one to dine out
· Eating habits of different market segments
Finalizing the Menu Preferences
· Appetizers/soups
· Entrees
· Sandwiches
· Desserts
· Nutritional concerns
· Menu pricing
· Alcoholic beverage consumption
· Seafood, red meat and poultry trends
· Vegetarian trends
Looking for Restaurant Success Factors
· New and popular concepts/themes
· Customer service innovations
· Pricing practices
· Food production methods
· Labor saving techniques
Deciding the Geographic Market Area
· Market area radius (one, two, three miles, etc.)
· Market area
· Demographic Characteristics
· Population
· Age distribution and median age
· Gender
· Ethnic groups
· Household income distribution
· Marital status
· Dwelling types
· Households with children
· Education
Considering the Economic Characteristics of the population and society
· Eating and drinking place sales
· Employment levels
· Types of employment
· Number of and growth in business establishments
· Local developments planned
· Seasonality and tourism visitation
· Dining Out Preferences and Lifestyles of Local Residents
· Lifestyle segmentation data provided by marketing data firms
· Interview with local residents
· Observe eating habits in other restaurants
Considering Location Preferences
· Community traffic patterns
· Proximity to sources of demand
· Accessibility
· Visibility
· Surrounding neighborhood
· Parking availability
· Sign visibility
Taking care for restaurant Appearance/Comfort
· Exterior appearance and theme
· Interior appearance and theme
· Atmosphere
· Cleanliness
· Heating and ventilation
Technical requirements of the Menu
· Theme
· Variety and selection
· Signature items
· Price range and value
Beverage service
· Food Quality
· Taste
· Presentation
· Portion size
· Consistency
Service
· Days open
· Hours of operation
· Service style
· Quality of service
· Speed of Service
· Extra services offered
· General Information
· Number of seats
· Estimated seat turnover by day and by meal period
· Types of guests served (age, income, origin…)
· Is business increasing or decreasing?
· Banquet facilities
· Entertainment
· Franchise affiliation
· Reviews by food Critics/Ratings in travel guides
· Local reputation
· Advertising and promotion methods used
· Overall Strengths and Weaknesses
Description of immediate area
· Residential and commercial profile
· Adjacent land uses
· Proposed developments
· Safety
· Special appeal of location
· Map of area (identify sources of demand, competition and other relevant landmarks)
· Proximity to Customers and Competition
· Traffic Volume
· Street and road patterns
· Speed limit and traffic signs/lights
· Highway/Street traffic counts
· Peak and off-peak traffic periods
· Accessibility
· Proximity to major streets and highways
· Ease of entrance and exit
· Parking (guests and delivery)
· Pedestrian accessibility
· Americans with Disabilities Act (ADA) compliance
· Visibility
· Visibility from road
· Effectiveness of sign
· “Curb appeal” of building
· Landscaping
· Exterior lighting
· Other Issues
· Zoning
· Environmental Issues
· Easements and restrictions
· Growth Patterns of Surrounding Areas
e. Limits & Exclusions
· The project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience.
· The cost of building the restaurant will be way higher than those for a regular restaurant.
· The restaurant will not have the home delivery facility.
3. PROJECT PRIORITIES
a. Project Scope,
The project is aimed at building a fine dining restaurant and lunching it in the city with all the eminent facilities around and the restaurant will cater to the needs of the people who wish to get a fine dining time in the town. The project will be first aimed at building the project plan, then finalizing it, getting the permissions from the government authorities, going through different stages of the building the restaurant, managing finance, getting the restaurant furniture and kitchen consumables, training employees to the best services, and finally launching the restaurant. The project is expected to complete on time if all the steps are followed closely.
b. Project Time,
The project time is expected to be completed in a total of five months and two weeks, which will comprise of different stages of the project to be evaluated and completed. The project is expected to complete on time however if the critical steps miss at completion, the project may get delayed and hence the backup plan has to be in place or the project manager even may launching other tools of the project management including the project crashing and parallel steps approach.
c. Project Cost
The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers. The cost may be altered if the market prices changes at times for the materials which are available in the present project charter and are necessary and crucial for the project.
d. Project Quality
The project quality will be evaluated using different techniques and tools including the ones for the construction and different stages of it. The project plan will include the different checkpoints of quality evaluation and the project managers responsible for different parts of the project will have to take care of the quality management of the parts of project management which will be finally evaluated and reported to the project leader which have to make sure that everything is in place.
4. WORK BREAKDOWN STRUCTURE
The work breakdown structure for the restaurant will comprise of different stages which will complete different parts of the project and are as below:
Sl. No. |
Description |
1 |
Plans Development |
2 |
Plan Selection |
3 |
Plan Redraw with Modification |
4 |
Plumbing Plans |
5 |
Electrical Plans |
6 |
Obtain Permits |
7 |
Foundation |
8 |
Clear Site |
9 |
Excavation |
10 |
Pour Footers |
11 |
Concrete walls |
12 |
Block Walls |
13 |
Pour Concrete slabs |
14 |
In slab Rough Plumbing |
15 |
Build Shell |
16 |
Frame |
17 |
Roof House |
18 |
Rough Installs |
19 |
Rough Plumbing |
20 |
Rough Electrical |
21 |
Heating System |
22 |
Wall Insulation |
23 |
Drywall |
24 |
Hang Drywall |
25 |
Finish Drywall |
26 |
Cabinets |
27 |
Kitchen Cabinets |
28 |
Family Room Cabinets |
29 |
First Room Cabinets |
30 |
First Bath Vanity |
31 |
Second Bath Vanity |
32 |
White Wash |
33 |
Wall Painting |
34 |
Finishing |
35 |
Wall Designs |
36 |
Wall Decorations |
37 |
Restaurant Furniture |
38 |
Kitchen Furniture |
39 |
Kitchen Equipments |
40 |
Crockery and Glassware |
41 |
Single Use equipments |
42 |
Kitchen Production Items |
43 |
Hiring Employees |
44 |
Training Employees |
45 |
Mock Drills |
46 |
Deploying Employees |
47 |
Getting feedback |
48 |
Launching Restaurant |
5. ESTIMATION OF PROJECT COSTS
The project described in detail as below:
· Building Cost: This cost will be the cost involved in building the restaurant building, different parts and stages of it, material, contractor and labor costs.
· Equipment & Furniture Cost: This cost will comprise of the cost which will be involved in buying and installing the equipments needed for the restaurant.
· Inventory Cost: This cost will comprise of the costs which would be involved in maintaining the inventory for the kitchen and the consumable items of the restaurant.
· Advertising/Marketing: This is the most important type of cot involved in the restaurant business as it will need intense marketing and advertising because the business will only survive on the customers which will come through and not on enquires, since this one being a fine dining a costly restaurant, the business will intensely need marketing and advertising campaigns for the restaurant.
· Bad Debt: This type of cost will be involved because the partners and suppliers of the business may sometimes turn their cost and advances into bad debts for the restaurant.
· Bank Charges: This cost will be involved because the bank will charge the fees for supplying finance and other facilities needed for a business.
· Business License: This type of cost will be involved because the licence will come from the government authorities who will have their own charges for their processing and the cost has to be borne by the restaurant.
· Business Name Search & Registration: This type of cost will be involved because the restaurant will need a business name which will help it in the marketing aspects and also in the developing the customer relations.
Other types of cost involved in the business will include:
· Other Licenses
· Delivery, Freight & Postage
· Insurance
· Legal Fees
· Miscellaneous Expense
· Office / Store Supplies
· Property Tax
· Repairs & Maintenance
· Telephone & Communications
· Utilities
· Vehicle Expense
· Wages / Salaries Management
· Wages / Salaries Employees
· Wage Benefits
6. PROJECT NETWORK DIAGRAM
7. PROJECT GANTT CHART
WBS |
Description |
Month 1 |
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Month 3 |
Month 4 |
Month 5 |
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Plans Development |
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A5 |
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Obtain Permits |
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Clear Site |
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Pour Footers |
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Build Shell |
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Rough Plumbing |
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Heating System |
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Wall Insulation |
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Finish Drywall |
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First Room Cabinets |
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F5 |
First Bath Vanity |
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Second Bath Vanity |
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G1 |
White Wash |
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G2 |
Wall Painting |
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G3 |
Finishing |
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G4 |
Wall Designs |
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G5 |
Wall Decorations |
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H1 |
Restaurant Furniture |
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H2 |
Kitchen Furniture |
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H3 |
Kitchen Equipments |
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H4 |
Crockery and Glassware |
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H5 |
Single Use equipments |
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H6 |
Kitchen Production Items |
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I1 |
Hiring Employees |
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I2 |
Training Employees |
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I3 |
Mock Drills |
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I4 |
Deploying Employees |
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I5 |
Getting feedback |
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J1 |
Launching Restaurant |
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8. PROJECT RISK MANAGEMENT
The project involve following types of risks:
1. Market pricing of products
2. Brand identity
3. Access to market
4. Capital Requirement changes
5. Supplier costs changes
6. Government policy changes
7. Retaliation from market and customers
8. Substitute products in the market
9. Customer behavior changes
10. Bargaining leverage to customers
Sl. No. |
Type of Risk |
Risk Assessment |
Response to risk |
Contingency Plan |
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Likelihood |
Impact |
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1 |
Market pricing of products |
1 |
5 |
Mitigate |
Analyze market prices of competitor products |
2 |
Brand identity |
1 |
4 |
Avoid |
Employ the Brand Manager |
3 |
Access to market |
1 |
4 |
Transfer |
Advertising |
4 |
Capital Requirement changes |
2 |
4 |
Transfer |
Better financial planning |
5 |
Supplier costs changes |
3 |
3 |
Transfer |
Sign long term contracts |
6 |
Government policy changes |
2 |
4 |
Mitigate |
Get information in advance |
7 |
Retaliation from market and customers |
3 |
2 |
Avoid |
Employ strict policies |
8 |
Substitute products in the Market |
4 |
2 |
Avoid |
Improve quality and decrease price |
9 |
Customer behavior changes |
3 |
3 |
Transfer |
Change products |
10 |
Bargaining leverage to customers |
2 |
2 |
Mitigate |
Improve quality |
9. PROJECT PERFORMANCE MEASUREMENT & EVALUATION
The project performance will need to be measured and evaluated in a timely manner because like any other business the restaurant involves various stages of development and even while the restaurant is being operated, its performance is essential to be evaluated.
The project evaluation criteria:
1. Timelines of various stages of project
2. Quality of work and material used
3. Financial evaluations
4. Right selection of materials for project
5. Employees’ Performance
Possible scenarios where the project may miss from its scheduled path:
1. Change in cost of materials in the market
2. Market supply and demand alteration
3. Change in currency denominations
4. Change in project plans
10. PROJECT CLOSURE
The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development –
1. Getting feedback and suggestions from the customers
2. Analyzing the feedback and suggestion
3. Improving the performance
11. PROJECT FRAMEWORK TABLE
Project Title: Launch of a Fine Dining Restaurant |
Project Scope: The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing. |
Project Limits: vThe project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience. vThe cost of building the restaurant will be way higher than those for a regular restaurant. vThe restaurant will not have the home delivery facility. |
Project Deliverable: · Fine dining restaurant building · Restaurant furniture and facilities · Trained employees for restaurant · Highly efficient management staff · Well developed performance evaluation system |
Project Cost: The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers. |
Project Risks: 1. Market pricing of products 2. Brand identity 3. Access to market 4. Capital Requirement changes 5. Supplier costs changes 6. Government policy changes 7. Retaliation from market and customers 8. Substitute products in the market 9. Customer behavior changes 10. Bargaining leverage to customers |
Project Performance Evaluation: 1. Timelines of various stages of project 2. Quality of work and material used 3. Financial evaluations 4. Right selection of materials for project 5. Employees’ Performance |
Project Closure: The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development – 1. Getting feedback and suggestions from the customers 2. Analyzing the feedback and suggestion 3. Improving the performance |
JF86
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1. INTRODUCTION AND DESCRIPTION
The project is about launching a fine dining restaurant in the town and the fine dining restaurant is all about the fine dining feeling and service. The restaurant will offer the finest service in terms of atmosphere, service, food, and menu. The restaurant is most expensive of all types and the customers will have to pay the highest prices for the services in such a restaurant which will exemplify their feeling of dining. The restaurant is special because of three major focus areas which are service, menu and atmosphere.
The menu of fine dining restaurant is special because of the availability of items which are normally not available at regular type of restaurants and the unique type of menu is available to be ordered and the quality and selection is the major focus of menu. The seasonal fruits are available at the best form in such restaurants and the chefs are best available to cater to the needs of the guests in a very intelligent way.
The service is another attraction of a fine dining restaurant which will include escorting of guests to the tables, holding chairs for the women, guiding and escorting the guests to the restrooms, replacements of the linen fabric of the table, explaining of the menu items to the guests, and serving the food on the plate directly, are some of the features which are not available in regular restaurants. This restaurant will cater to the need of fine dining restaurant of the town and also of the travelers and tourists to the area.
2. PROJECT SCOPE STATEMENT
The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing. The restaurant will be an attraction for the travelers in the town and the service and menu will make the locals keep coming to it for every little occasion and celebrations.
a. Project Objectives
To launch a fine dining restaurant in the city with all the eminent facilities.
b. Deliverables
· Fine dining restaurant building
· Restaurant furniture and facilities
· Trained employees for restaurant
· Highly efficient management staff
· Well developed performance evaluation system
c. Milestones
Sl. No. |
Description |
Time lines |
1 |
Plans Development |
Month1Week1 |
2 |
Plan Selection |
Month1Week1 |
3 |
Plan Redraw with Modification |
Month1Week2 |
4 |
Plumbing Plans |
Month1Week3 |
5 |
Electrical Plans |
Month1Week3 |
6 |
Obtain Permits |
Month1Week3 |
7 |
Foundation |
Month1Week3 |
8 |
Clear Site |
Month1Week4 |
9 |
Excavation |
Month2Week1 |
10 |
Pour Footers |
Month2Week1 |
11 |
Concrete walls |
Month2Week3 |
12 |
Block Walls |
Month2Week4 |
13 |
Pour Concrete slabs |
Month3Week1 |
14 |
In slab Rough Plumbing |
Month3Week2 |
15 |
Build Shell |
Month3Week3 |
16 |
Frame |
Month3Week3 |
17 |
Roof House |
Month3Week4 |
18 |
Rough Installs |
Month3Week4 |
19 |
Rough Plumbing |
Month3Week4 |
20 |
Rough Electrical |
Month3Week4 |
21 |
Heating System |
Month3Week4 |
22 |
Wall Insulation |
Month4Week1 |
23 |
Drywall |
Month4Week1 |
24 |
Hang Drywall |
Month4Week2 |
25 |
Finish Drywall |
Month4Week2 |
26 |
Cabinets |
Month4Week3 |
27 |
Kitchen Cabinets |
Month4Week3 |
28 |
Family Room Cabinets |
Month4Week4 |
29 |
First Room Cabinets |
Month4Week4 |
30 |
First Bath Vanity |
Month5Week1 |
31 |
Second Bath Vanity |
Month5Week1 |
32 |
White Wash |
Month5Week2 |
33 |
Wall Painting |
Month5Week3 |
34 |
Finishing |
Month5Week4 |
35 |
Wall Designs |
Month6Week1 |
36 |
Wall Decorations |
Month6Week1 |
37 |
Restaurant Furniture |
Month6Week1 |
38 |
Kitchen Furniture |
Month6Week1 |
39 |
Kitchen Equipments |
Month6Week1 |
40 |
Crockery and Glassware |
Month6Week1 |
41 |
Single Use equipments |
Month6Week1 |
42 |
Kitchen Production Items |
Month6Week1 |
43 |
Hiring Employees |
Month4Week3 |
44 |
Training Employees |
Month5Week2 |
45 |
Mock Drills |
Month5Week2 |
46 |
Deploying Employees |
Month5Week4 |
47 |
Getting feedback |
Month5Week4 |
48 |
Launching Restaurant |
Month6Week2 |
d. Technical Requirements
The project will need to be meeting the technical requirements which will not be limited to the instrumental needs but also to the project technical needs and are listed as below:
Analyzing Market Demand
· Economic trends
· Consumer confidence
· Demographic trends
· “Food away from home” trends
· Factors that motivate one to dine out
· Eating habits of different market segments
Finalizing the Menu Preferences
· Appetizers/soups
· Entrees
· Sandwiches
· Desserts
· Nutritional concerns
· Menu pricing
· Alcoholic beverage consumption
· Seafood, red meat and poultry trends
· Vegetarian trends
Looking for Restaurant Success Factors
· New and popular concepts/themes
· Customer service innovations
· Pricing practices
· Food production methods
· Labor saving techniques
Deciding the Geographic Market Area
· Market area radius (one, two, three miles, etc.)
· Market area
· Demographic Characteristics
· Population
· Age distribution and median age
· Gender
· Ethnic groups
· Household income distribution
· Marital status
· Dwelling types
· Households with children
· Education
Considering the Economic Characteristics of the population and society
· Eating and drinking place sales
· Employment levels
· Types of employment
· Number of and growth in business establishments
· Local developments planned
· Seasonality and tourism visitation
· Dining Out Preferences and Lifestyles of Local Residents
· Lifestyle segmentation data provided by marketing data firms
· Interview with local residents
· Observe eating habits in other restaurants
Considering Location Preferences
· Community traffic patterns
· Proximity to sources of demand
· Accessibility
· Visibility
· Surrounding neighborhood
· Parking availability
· Sign visibility
Taking care for restaurant Appearance/Comfort
· Exterior appearance and theme
· Interior appearance and theme
· Atmosphere
· Cleanliness
· Heating and ventilation
Technical requirements of the Menu
· Theme
· Variety and selection
· Signature items
· Price range and value
Beverage service
· Food Quality
· Taste
· Presentation
· Portion size
· Consistency
Service
· Days open
· Hours of operation
· Service style
· Quality of service
· Speed of Service
· Extra services offered
· General Information
· Number of seats
· Estimated seat turnover by day and by meal period
· Types of guests served (age, income, origin…)
· Is business increasing or decreasing?
· Banquet facilities
· Entertainment
· Franchise affiliation
· Reviews by food Critics/Ratings in travel guides
· Local reputation
· Advertising and promotion methods used
· Overall Strengths and Weaknesses
Description of immediate area
· Residential and commercial profile
· Adjacent land uses
· Proposed developments
· Safety
· Special appeal of location
· Map of area (identify sources of demand, competition and other relevant landmarks)
· Proximity to Customers and Competition
· Traffic Volume
· Street and road patterns
· Speed limit and traffic signs/lights
· Highway/Street traffic counts
· Peak and off-peak traffic periods
· Accessibility
· Proximity to major streets and highways
· Ease of entrance and exit
· Parking (guests and delivery)
· Pedestrian accessibility
· Americans with Disabilities Act (ADA) compliance
· Visibility
· Visibility from road
· Effectiveness of sign
· “Curb appeal” of building
· Landscaping
· Exterior lighting
· Other Issues
· Zoning
· Environmental Issues
· Easements and restrictions
· Growth Patterns of Surrounding Areas
e. Limits & Exclusions
· The project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience.
· The cost of building the restaurant will be way higher than those for a regular restaurant.
· The restaurant will not have the home delivery facility.
3. PROJECT PRIORITIES
a. Project Scope,
The project is aimed at building a fine dining restaurant and lunching it in the city with all the eminent facilities around and the restaurant will cater to the needs of the people who wish to get a fine dining time in the town. The project will be first aimed at building the project plan, then finalizing it, getting the permissions from the government authorities, going through different stages of the building the restaurant, managing finance, getting the restaurant furniture and kitchen consumables, training employees to the best services, and finally launching the restaurant. The project is expected to complete on time if all the steps are followed closely.
b. Project Time,
The project time is expected to be completed in a total of five months and two weeks, which will comprise of different stages of the project to be evaluated and completed. The project is expected to complete on time however if the critical steps miss at completion, the project may get delayed and hence the backup plan has to be in place or the project manager even may launching other tools of the project management including the project crashing and parallel steps approach.
c. Project Cost
The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers. The cost may be altered if the market prices changes at times for the materials which are available in the present project charter and are necessary and crucial for the project.
d. Project Quality
The project quality will be evaluated using different techniques and tools including the ones for the construction and different stages of it. The project plan will include the different checkpoints of quality evaluation and the project managers responsible for different parts of the project will have to take care of the quality management of the parts of project management which will be finally evaluated and reported to the project leader which have to make sure that everything is in place.
4. WORK BREAKDOWN STRUCTURE
The work breakdown structure for the restaurant will comprise of different stages which will complete different parts of the project and are as below:
Sl. No. |
Description |
1 |
Plans Development |
2 |
Plan Selection |
3 |
Plan Redraw with Modification |
4 |
Plumbing Plans |
5 |
Electrical Plans |
6 |
Obtain Permits |
7 |
Foundation |
8 |
Clear Site |
9 |
Excavation |
10 |
Pour Footers |
11 |
Concrete walls |
12 |
Block Walls |
13 |
Pour Concrete slabs |
14 |
In slab Rough Plumbing |
15 |
Build Shell |
16 |
Frame |
17 |
Roof House |
18 |
Rough Installs |
19 |
Rough Plumbing |
20 |
Rough Electrical |
21 |
Heating System |
22 |
Wall Insulation |
23 |
Drywall |
24 |
Hang Drywall |
25 |
Finish Drywall |
26 |
Cabinets |
27 |
Kitchen Cabinets |
28 |
Family Room Cabinets |
29 |
First Room Cabinets |
30 |
First Bath Vanity |
31 |
Second Bath Vanity |
32 |
White Wash |
33 |
Wall Painting |
34 |
Finishing |
35 |
Wall Designs |
36 |
Wall Decorations |
37 |
Restaurant Furniture |
38 |
Kitchen Furniture |
39 |
Kitchen Equipments |
40 |
Crockery and Glassware |
41 |
Single Use equipments |
42 |
Kitchen Production Items |
43 |
Hiring Employees |
44 |
Training Employees |
45 |
Mock Drills |
46 |
Deploying Employees |
47 |
Getting feedback |
48 |
Launching Restaurant |
5. ESTIMATION OF PROJECT COSTS
The project described in detail as below:
· Building Cost: This cost will be the cost involved in building the restaurant building, different parts and stages of it, material, contractor and labor costs.
· Equipment & Furniture Cost: This cost will comprise of the cost which will be involved in buying and installing the equipments needed for the restaurant.
· Inventory Cost: This cost will comprise of the costs which would be involved in maintaining the inventory for the kitchen and the consumable items of the restaurant.
· Advertising/Marketing: This is the most important type of cot involved in the restaurant business as it will need intense marketing and advertising because the business will only survive on the customers which will come through and not on enquires, since this one being a fine dining a costly restaurant, the business will intensely need marketing and advertising campaigns for the restaurant.
· Bad Debt: This type of cost will be involved because the partners and suppliers of the business may sometimes turn their cost and advances into bad debts for the restaurant.
· Bank Charges: This cost will be involved because the bank will charge the fees for supplying finance and other facilities needed for a business.
· Business License: This type of cost will be involved because the licence will come from the government authorities who will have their own charges for their processing and the cost has to be borne by the restaurant.
· Business Name Search & Registration: This type of cost will be involved because the restaurant will need a business name which will help it in the marketing aspects and also in the developing the customer relations.
Other types of cost involved in the business will include:
· Other Licenses
· Delivery, Freight & Postage
· Insurance
· Legal Fees
· Miscellaneous Expense
· Office / Store Supplies
· Property Tax
· Repairs & Maintenance
· Telephone & Communications
· Utilities
· Vehicle Expense
· Wages / Salaries Management
· Wages / Salaries Employees
· Wage Benefits
6. PROJECT NETWORK DIAGRAM
7. PROJECT GANTT CHART
WBS |
Description |
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
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W2 |
W3 |
W4 |
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W3 |
W4 |
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W3 |
W4 |
W1 |
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W3 |
W4 |
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A1 |
Plans Development |
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A2 |
Plan Selection |
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A3 |
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A4 |
Plumbing Plans |
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A5 |
Electrical Plans |
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B1 |
Obtain Permits |
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B3 |
Clear Site |
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B4 |
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B5 |
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C1 |
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C3 |
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C5 |
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Heating System |
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E5 |
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F1 |
Cabinets |
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F2 |
Kitchen Cabinets |
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F3 |
Family Room Cabinets |
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F4 |
First Room Cabinets |
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F5 |
First Bath Vanity |
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F6 |
Second Bath Vanity |
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G1 |
White Wash |
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G2 |
Wall Painting |
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G3 |
Finishing |
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G4 |
Wall Designs |
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G5 |
Wall Decorations |
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H1 |
Restaurant Furniture |
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H2 |
Kitchen Furniture |
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H3 |
Kitchen Equipments |
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H4 |
Crockery and Glassware |
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H5 |
Single Use equipments |
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H6 |
Kitchen Production Items |
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I1 |
Hiring Employees |
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I2 |
Training Employees |
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I3 |
Mock Drills |
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I4 |
Deploying Employees |
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I5 |
Getting feedback |
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J1 |
Launching Restaurant |
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8. PROJECT RISK MANAGEMENT
The project involve following types of risks:
1. Market pricing of products
2. Brand identity
3. Access to market
4. Capital Requirement changes
5. Supplier costs changes
6. Government policy changes
7. Retaliation from market and customers
8. Substitute products in the market
9. Customer behavior changes
10. Bargaining leverage to customers
Sl. No. |
Type of Risk |
Risk Assessment |
Response to risk |
Contingency Plan |
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Likelihood |
Impact |
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1 |
Market pricing of products |
1 |
5 |
Mitigate |
Analyze market prices of competitor products |
2 |
Brand identity |
1 |
4 |
Avoid |
Employ the Brand Manager |
3 |
Access to market |
1 |
4 |
Transfer |
Advertising |
4 |
Capital Requirement changes |
2 |
4 |
Transfer |
Better financial planning |
5 |
Supplier costs changes |
3 |
3 |
Transfer |
Sign long term contracts |
6 |
Government policy changes |
2 |
4 |
Mitigate |
Get information in advance |
7 |
Retaliation from market and customers |
3 |
2 |
Avoid |
Employ strict policies |
8 |
Substitute products in the Market |
4 |
2 |
Avoid |
Improve quality and decrease price |
9 |
Customer behavior changes |
3 |
3 |
Transfer |
Change products |
10 |
Bargaining leverage to customers |
2 |
2 |
Mitigate |
Improve quality |
9. PROJECT PERFORMANCE MEASUREMENT & EVALUATION
The project performance will need to be measured and evaluated in a timely manner because like any other business the restaurant involves various stages of development and even while the restaurant is being operated, its performance is essential to be evaluated.
The project evaluation criteria:
1. Timelines of various stages of project
2. Quality of work and material used
3. Financial evaluations
4. Right selection of materials for project
5. Employees’ Performance
Possible scenarios where the project may miss from its scheduled path:
1. Change in cost of materials in the market
2. Market supply and demand alteration
3. Change in currency denominations
4. Change in project plans
10. PROJECT CLOSURE
The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development –
1. Getting feedback and suggestions from the customers
2. Analyzing the feedback and suggestion
3. Improving the performance
11. PROJECT FRAMEWORK TABLE
Project Title: Launch of a Fine Dining Restaurant |
Project Scope: The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing. |
Project Limits: vThe project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience. vThe cost of building the restaurant will be way higher than those for a regular restaurant. vThe restaurant will not have the home delivery facility. |
Project Deliverable: · Fine dining restaurant building · Restaurant furniture and facilities · Trained employees for restaurant · Highly efficient management staff · Well developed performance evaluation system |
Project Cost: The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers. |
Project Risks: 1. Market pricing of products 2. Brand identity 3. Access to market 4. Capital Requirement changes 5. Supplier costs changes 6. Government policy changes 7. Retaliation from market and customers 8. Substitute products in the market 9. Customer behavior changes 10. Bargaining leverage to customers |
Project Performance Evaluation: 1. Timelines of various stages of project 2. Quality of work and material used 3. Financial evaluations 4. Right selection of materials for project 5. Employees’ Performance |
Project Closure: The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development – 1. Getting feedback and suggestions from the customers 2. Analyzing the feedback and suggestion 3. Improving the performance |