OBJECTIVES OF PROJECT MANAGEMENT

QUESTION

The assignment is designed to evaluate students on the entire holistic aspect of project management. The assignment will focus on formulating a project plan based on a choice project.

 

A. Formulating a PROJECT PLANLength of report: 2000-2500 words.

You are appointed Project Manager to develop a project plan for any one of the project titles as stated below. A project plan is used to plan a project from its conceptual inception to proper closing. You must demonstrate application of principles and tools of project management as covered in the entire module.

 

B. LEARNING OUTCOMES ACCESSED

Project management is based on the body of knowledge which can be linked to the project management life cycle. This task demonstrates the understanding on the importance of Project Management and the range of PM skills and techniques available to promote successful project outcomes. Students should be able to identify the critical success factors associated with successful project management. The learning outcomes accessed are (i), (ii), (iii), (iv), (v) and (vi) as presented below.

 

Module Learning Outcomes

On completing the Project Management module, students will be expected to be able to:

  1. Explain the importance of Project Management (PM) and the range of PM skills and techniques available to promote successful project outcomes. Students should be able to identify the critical success factors associated with successful project management.
  2. Evaluate and describe the project life cycle which can be applied to all projects.
  3. Evaluate a project to develop the scope of work, provide accurate cost and time estimates and to plan the various activities including resources required for a project and to produce a work plan and resource schedule.
  4. Understand and use risk management analysis techniques that identify the factors that put a project at risk and to quantify the likely effect and impact of risk on project.
  5. Understand the role of project stakeholders including the role of the project manager and managing project teams and project organizations.
  6. Understanding monitoring, control and evaluation of project including project closure.

 

C. PROJECT TITLES (Choose ONE only)

  1. ASEAN Sports event in Singapore for ASEAN countries.
  2. ASEAN Ministerial Conference in Singapore for ASEAN leaders.
  3. Volunteer team for disaster relief efforts in another country.
  4. A fund raising event in Singapore for a charity organization.
  5. Promotional event and red carpet opening of a mega blockbuster movie premier.
  6. An 800 tickets sales, concert for international artiste(s).
  7. Launch of a new product line for a company including a marketing program.
  8. Opening an upscale fashion boutique or fine dining restaurant.
  9. Redevelopment of a small town and facilities.
  10. An international fashion show for renowned designer including a luncheon.

 

D. REQUIREMENTS

The report will be accessed and is not limited to but must contain the following components:

  1. The General introduction and description of chosen project
  2. Project Scope Statement
    1. Project Objectives
    2. Deliverables
    3. Milestones
    4. Technical Requirements
    5. Limits & Exclusions
    6. Project Priorities
      1. Scope, Time, Cost & Quality
      2. Work Breakdown Structure
      3. Estimation of Project Costs
      4. Project Network Diagram
      5. Project Gantt Chart
      6. Project Risk Management
      7. Project Performance Measurement & Evaluation
      8. Project Closure

As a project manager, develop a project framework table or form between 2-3 pages of your chosen project to seek approval from project director.

 

Structure the report with headings or sub-headings. (Please refer Essay – Sample of a Good Layout.doc)
Include table of contents

Report should be type-written using Times New Roman font style, 12-font size and 1.5 line spacing. Please include page number.

SOLUTION

1.     INTRODUCTION AND DESCRIPTION

The project is about launching a fine dining restaurant in the town and the fine dining restaurant is all about the fine dining feeling and service. The restaurant will offer the finest service in terms of atmosphere, service, food, and menu. The restaurant is most expensive of all types and the customers will have to pay the highest prices for the services in such a restaurant which will exemplify their feeling of dining. The restaurant is special because of three major focus areas which are service, menu and atmosphere.

The menu of fine dining restaurant is special because of the availability of items which are normally not available at regular type of restaurants and the unique type of menu is available to be ordered and the quality and selection is the major focus of menu. The seasonal fruits are available at the best form in such restaurants and the chefs are best available to cater to the needs of the guests in a very intelligent way.

The service is another attraction of a fine dining restaurant which will include escorting of guests to the tables, holding chairs for the women, guiding and escorting the guests to the restrooms, replacements of the linen fabric of the table, explaining of the menu items to the guests, and serving the food on the plate directly, are some of the features which are not available in regular restaurants. This restaurant will cater to the need of fine dining restaurant of the town and also of the travelers and tourists to the area.


 

2.     PROJECT SCOPE STATEMENT

The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing. The restaurant will be an attraction for the travelers in the town and the service and menu will make the locals keep coming to it for every little occasion and celebrations.

a.     Project Objectives

To launch a fine dining restaurant in the city with all the eminent facilities.

b.     Deliverables

·       Fine dining restaurant building

·       Restaurant furniture and facilities

·       Trained employees for restaurant

·       Highly efficient management staff

·       Well developed performance evaluation system

c.      Milestones

Sl. No.

Description

Time lines

1

Plans Development

Month1Week1

2

Plan Selection

Month1Week1

3

Plan Redraw with Modification

Month1Week2

4

Plumbing Plans

Month1Week3

5

Electrical Plans

Month1Week3

6

Obtain Permits

Month1Week3

7

Foundation

Month1Week3

8

Clear Site

Month1Week4

9

Excavation

Month2Week1

10

Pour Footers

Month2Week1

11

Concrete walls

Month2Week3

12

Block Walls

Month2Week4

13

Pour Concrete slabs

Month3Week1

14

In slab Rough Plumbing

Month3Week2

15

Build Shell

Month3Week3

16

Frame

Month3Week3

17

Roof House

Month3Week4

18

Rough Installs

Month3Week4

19

Rough Plumbing

Month3Week4

20

Rough Electrical

Month3Week4

21

Heating System

Month3Week4

22

Wall Insulation

Month4Week1

23

Drywall

Month4Week1

24

Hang Drywall

Month4Week2

25

Finish Drywall

Month4Week2

26

Cabinets

Month4Week3

27

Kitchen Cabinets

Month4Week3

28

Family Room Cabinets

Month4Week4

29

First Room Cabinets

Month4Week4

30

First Bath Vanity

Month5Week1

31

Second Bath Vanity

Month5Week1

32

White Wash

Month5Week2

33

Wall Painting

Month5Week3

34

Finishing

Month5Week4

35

Wall Designs

Month6Week1

36

Wall Decorations

Month6Week1

37

Restaurant Furniture

Month6Week1

38

Kitchen Furniture

Month6Week1

39

Kitchen Equipments

Month6Week1

40

Crockery and Glassware

Month6Week1

41

Single Use equipments

Month6Week1

42

Kitchen Production Items

Month6Week1

43

Hiring Employees

Month4Week3

44

Training Employees

Month5Week2

45

Mock Drills

Month5Week2

46

Deploying Employees

Month5Week4

47

Getting feedback

Month5Week4

48

Launching Restaurant

Month6Week2

 

d.     Technical Requirements

The project will need to be meeting the technical requirements which will not be limited to the instrumental needs but also to the project technical needs and are listed as below:

Analyzing Market Demand

·       Economic trends

·       Consumer confidence

·       Demographic trends

·       “Food away from home” trends

·       Factors that motivate one to dine out

·       Eating habits of different market segments

Finalizing the Menu Preferences

·       Appetizers/soups

·       Entrees

·       Sandwiches

·       Desserts

·       Nutritional concerns

·       Menu pricing

·       Alcoholic beverage consumption

·       Seafood, red meat and poultry trends

·       Vegetarian trends

Looking for Restaurant Success Factors

·       New and popular concepts/themes

·       Customer service innovations

·       Pricing practices

·       Food production methods

·       Labor saving techniques

Deciding the Geographic Market Area

·       Market area radius (one, two, three miles, etc.)

·       Market area

·       Demographic Characteristics

·       Population

·       Age distribution and median age

·       Gender

·       Ethnic groups

·       Household income distribution

·       Marital status

·       Dwelling types

·       Households with children

·       Education

Considering the Economic Characteristics of the population and society

·       Eating and drinking place sales

·       Employment levels

·       Types of employment

·       Number of and growth in business establishments

·       Local developments planned

·       Seasonality and tourism visitation

·       Dining Out Preferences and Lifestyles of Local Residents

·       Lifestyle segmentation data provided by marketing data firms

·       Interview with local residents

·       Observe eating habits in other restaurants

Considering Location Preferences

·       Community traffic patterns

·       Proximity to sources of demand

·       Accessibility

·       Visibility

·       Surrounding neighborhood

·       Parking availability

·       Sign visibility

Taking care for restaurant Appearance/Comfort

·       Exterior appearance and theme

·       Interior appearance and theme

·       Atmosphere

·       Cleanliness

·       Heating and ventilation

Technical requirements of the Menu

·       Theme

·       Variety and selection

·       Signature items

·       Price range and value

Beverage service

·       Food Quality

·       Taste

·       Presentation

·       Portion size

·       Consistency

Service

·       Days open

·       Hours of operation

·       Service style

·       Quality of service

·       Speed of Service

·       Extra services offered

·       General Information

·       Number of seats

·       Estimated seat turnover by day and by meal period

·       Types of guests served (age, income, origin…)

·       Is business increasing or decreasing?

·       Banquet facilities

·       Entertainment

·       Franchise affiliation

·       Reviews by food Critics/Ratings in travel guides

·       Local reputation

·       Advertising and promotion methods used

·       Overall Strengths and Weaknesses

Description of immediate area

·       Residential and commercial profile

·       Adjacent land uses

·       Proposed developments

·       Safety

·       Special appeal of location

·       Map of area (identify sources of demand, competition and other relevant landmarks)

·       Proximity to Customers and Competition

·       Traffic Volume

·       Street and road patterns

·       Speed limit and traffic signs/lights

·       Highway/Street traffic counts

·       Peak and off-peak traffic periods

·       Accessibility

·       Proximity to major streets and highways

·       Ease of entrance and exit

·       Parking (guests and delivery)

·       Pedestrian accessibility

·       Americans with Disabilities Act (ADA) compliance

·       Visibility

·       Visibility from road

·       Effectiveness of sign

·       “Curb appeal” of building

·       Landscaping

·       Exterior lighting

·       Other Issues

·       Zoning

·       Environmental Issues

·       Easements and restrictions

·       Growth Patterns of Surrounding Areas

e.     Limits & Exclusions

·       The project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience.

·       The cost of building the restaurant will be way higher than those for a regular restaurant.

·       The restaurant will not have the home delivery facility.

3.     PROJECT PRIORITIES

a.     Project Scope,

The project is aimed at building a fine dining restaurant and lunching it in the city with all the eminent facilities around and the restaurant will cater to the needs of the people who wish to get a fine dining time in the town. The project will be first aimed at building the project plan, then finalizing it, getting the permissions from the government authorities, going through different stages of the building the restaurant, managing finance, getting the restaurant furniture and kitchen consumables, training employees to the best services, and finally launching the restaurant. The project is expected to complete on time if all the steps are followed closely.

b.     Project Time,

The project time is expected to be completed in a total of five months and two weeks, which will comprise of different stages of the project to be evaluated and completed. The project is expected to complete on time however if the critical steps miss at completion, the project may get delayed and hence the backup plan has to be in place or the project manager even may launching other tools of the project management including the project crashing and parallel steps approach.

c.      Project Cost

The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers. The cost may be altered if the market prices changes at times for the materials which are available in the present project charter and are necessary and crucial for the project.

 

d.     Project Quality

The project quality will be evaluated using different techniques and tools including the ones for the construction and different stages of it. The project plan will include the different checkpoints of quality evaluation and the project managers responsible for different parts of the project will have to take care of the quality management of the parts of project management which will be finally evaluated and reported to the project leader which have to make sure that everything is in place.


 

4.     WORK BREAKDOWN STRUCTURE

The work breakdown structure for the restaurant will comprise of different stages which will complete different parts of the project and are as below:

Sl. No.

Description

1

Plans Development

2

Plan Selection

3

Plan Redraw with Modification

4

Plumbing Plans

5

Electrical Plans

6

Obtain Permits

7

Foundation

8

Clear Site

9

Excavation

10

Pour Footers

11

Concrete walls

12

Block Walls

13

Pour Concrete slabs

14

In slab Rough Plumbing

15

Build Shell

16

Frame

17

Roof House

18

Rough Installs

19

Rough Plumbing

20

Rough Electrical

21

Heating System

22

Wall Insulation

23

Drywall

24

Hang Drywall

25

Finish Drywall

26

Cabinets

27

Kitchen Cabinets

28

Family Room Cabinets

29

First Room Cabinets

30

First Bath Vanity

31

Second Bath Vanity

32

White Wash

33

Wall Painting

34

Finishing

35

Wall Designs

36

Wall Decorations

37

Restaurant Furniture

38

Kitchen Furniture

39

Kitchen Equipments

40

Crockery and Glassware

41

Single Use equipments

42

Kitchen Production Items

43

Hiring Employees

44

Training Employees

45

Mock Drills

46

Deploying Employees

47

Getting feedback

48

Launching Restaurant


 

5. ESTIMATION OF PROJECT COSTS

The project described in detail as below:

 

·       Building Cost: This cost will be the cost involved in building the restaurant building, different parts and stages of it, material, contractor and labor costs.

 

·       Equipment & Furniture Cost: This cost will comprise of the cost which will be involved in buying and installing the equipments needed for the restaurant.

 

·       Inventory Cost: This cost will comprise of the costs which would be involved in maintaining the inventory for the kitchen and the consumable items of the restaurant.

 

·       Advertising/Marketing: This is the most important type of cot involved in the restaurant business as it will need intense marketing and advertising because the business will only survive on the customers which will come through and not on enquires, since this one being a fine dining a costly restaurant, the business will intensely need marketing and advertising campaigns for the restaurant.

 

·       Bad Debt: This type of cost will be involved because the partners and suppliers of the business may sometimes turn their cost and advances into bad debts for the restaurant.

 

·       Bank Charges: This cost will be involved because the bank will charge the fees for supplying finance and other facilities needed for a business.

 

·       Business License: This type of cost will be involved because the licence will come from the government authorities who will have their own charges for their processing and the cost has to be borne by the restaurant.

 

·       Business Name Search & Registration: This type of cost will be involved because the restaurant will need a business name which will help it in the marketing aspects and also in the developing the customer relations.

 

Other types of cost involved in the business will include:

·       Other Licenses

·       Delivery, Freight & Postage

·       Insurance

·       Legal Fees

·       Miscellaneous Expense

·       Office / Store Supplies

·       Property Tax

·       Repairs & Maintenance

·       Telephone & Communications

·       Utilities

·       Vehicle Expense

·       Wages / Salaries Management

·       Wages / Salaries Employees

·       Wage Benefits


 

6. PROJECT NETWORK DIAGRAM


 7. PROJECT GANTT CHART

WBS

Description

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

A1

Plans Development

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A2

Plan Selection

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A3

Plan Redraw with Modification

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A4

Plumbing Plans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A5

Electrical Plans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B1

Obtain Permits

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B2

Foundation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B3

Clear Site

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B4

Excavation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B5

Pour Footers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C1

Concrete walls

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C2

Block Walls

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C3

Pour Concrete slabs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C4

In slab Rough Plumbing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C5

Build Shell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D1

Frame

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D2

Roof House

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D3

Rough Installs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D4

Rough Plumbing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D5

Rough Electrical

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E1

Heating System

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E2

Wall Insulation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E3

Drywall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E4

Hang Drywall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E5

Finish Drywall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F1

Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F2

Kitchen Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F3

Family Room Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F4

First Room Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F5

First Bath Vanity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F6

Second Bath Vanity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G1

White Wash

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G2

Wall Painting

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G3

Finishing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G4

Wall Designs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G5

Wall Decorations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H1

Restaurant Furniture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H2

Kitchen Furniture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H3

Kitchen Equipments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H4

Crockery and Glassware

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H5

Single Use equipments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H6

Kitchen Production Items

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I1

Hiring Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I2

Training Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I3

Mock Drills

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I4

Deploying Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I5

Getting feedback

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

J1

Launching Restaurant

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


8. PROJECT RISK MANAGEMENT

The project involve following types of risks:

1.     Market pricing of products

2.     Brand identity

3.     Access to market

4.     Capital Requirement changes

5.     Supplier costs changes

6.     Government policy changes

7.     Retaliation from market and customers

8.     Substitute products in the market

9.     Customer behavior changes

10.  Bargaining leverage to customers

 

 

Sl. No.

Type of Risk

Risk Assessment

Response to risk

Contingency Plan

Likelihood

Impact

1

Market pricing of products

1

5

Mitigate

Analyze market prices of competitor products

2

Brand identity

1

4

Avoid

Employ the Brand Manager

3

Access to market

1

4

Transfer

Advertising

4

Capital Requirement changes

2

4

Transfer

Better financial planning

5

Supplier costs changes

3

3

Transfer

Sign long term contracts

6

Government policy changes

2

4

Mitigate

Get information in advance

7

Retaliation from market and customers

3

2

Avoid

Employ strict policies

8

Substitute products in the Market

4

2

Avoid

Improve quality and decrease price

9

Customer behavior changes

3

3

Transfer

Change products

10

Bargaining leverage to customers

2

2

Mitigate

Improve quality

 

 

9. PROJECT PERFORMANCE MEASUREMENT & EVALUATION

The project performance will need to be measured and evaluated in a timely manner because like any other business the restaurant involves various stages of development and even while the restaurant is being operated, its performance is essential to be evaluated.

The project evaluation criteria:

1.     Timelines of various stages of project

2.     Quality of work and material used

3.     Financial evaluations

4.     Right selection of materials for project

5.     Employees’ Performance

 

Possible scenarios where the project may miss from its scheduled path:

1.     Change in cost of materials in the market

2.     Market supply and demand alteration

3.     Change in currency denominations

4.     Change in project plans

 


 

10. PROJECT CLOSURE

The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development –

1.     Getting feedback and suggestions from the customers

2.     Analyzing the feedback and suggestion

3.     Improving the performance


 

11. PROJECT FRAMEWORK TABLE

Project Title: Launch of a Fine Dining Restaurant

Project Scope: The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing.

Project Limits:

vThe project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience.

vThe cost of building the restaurant will be way higher than those for a regular restaurant.

vThe restaurant will not have the home delivery facility.

Project Deliverable:

·       Fine dining restaurant building

·       Restaurant furniture and facilities

·       Trained employees for restaurant

·       Highly efficient management staff

·       Well developed performance evaluation system

Project Cost: The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers.

Project Risks:

1.     Market pricing of products

2.     Brand identity

3.     Access to market

4.     Capital Requirement changes

5.     Supplier costs changes

6.     Government policy changes

7.     Retaliation from market and customers

8.     Substitute products in the market

9.     Customer behavior changes

10.  Bargaining leverage to customers

Project Performance Evaluation:

1.     Timelines of various stages of project

2.     Quality of work and material used

3.     Financial evaluations

4.     Right selection of materials for project

5.     Employees’ Performance

Project Closure:

The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development –

1.     Getting feedback and suggestions from the customers

2.     Analyzing the feedback and suggestion

3.     Improving the performance

JF86

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1.     INTRODUCTION AND DESCRIPTION

The project is about launching a fine dining restaurant in the town and the fine dining restaurant is all about the fine dining feeling and service. The restaurant will offer the finest service in terms of atmosphere, service, food, and menu. The restaurant is most expensive of all types and the customers will have to pay the highest prices for the services in such a restaurant which will exemplify their feeling of dining. The restaurant is special because of three major focus areas which are service, menu and atmosphere.

The menu of fine dining restaurant is special because of the availability of items which are normally not available at regular type of restaurants and the unique type of menu is available to be ordered and the quality and selection is the major focus of menu. The seasonal fruits are available at the best form in such restaurants and the chefs are best available to cater to the needs of the guests in a very intelligent way.

The service is another attraction of a fine dining restaurant which will include escorting of guests to the tables, holding chairs for the women, guiding and escorting the guests to the restrooms, replacements of the linen fabric of the table, explaining of the menu items to the guests, and serving the food on the plate directly, are some of the features which are not available in regular restaurants. This restaurant will cater to the need of fine dining restaurant of the town and also of the travelers and tourists to the area.


 

2.     PROJECT SCOPE STATEMENT

The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing. The restaurant will be an attraction for the travelers in the town and the service and menu will make the locals keep coming to it for every little occasion and celebrations.

a.     Project Objectives

To launch a fine dining restaurant in the city with all the eminent facilities.

b.     Deliverables

·       Fine dining restaurant building

·       Restaurant furniture and facilities

·       Trained employees for restaurant

·       Highly efficient management staff

·       Well developed performance evaluation system

c.      Milestones

Sl. No.

Description

Time lines

1

Plans Development

Month1Week1

2

Plan Selection

Month1Week1

3

Plan Redraw with Modification

Month1Week2

4

Plumbing Plans

Month1Week3

5

Electrical Plans

Month1Week3

6

Obtain Permits

Month1Week3

7

Foundation

Month1Week3

8

Clear Site

Month1Week4

9

Excavation

Month2Week1

10

Pour Footers

Month2Week1

11

Concrete walls

Month2Week3

12

Block Walls

Month2Week4

13

Pour Concrete slabs

Month3Week1

14

In slab Rough Plumbing

Month3Week2

15

Build Shell

Month3Week3

16

Frame

Month3Week3

17

Roof House

Month3Week4

18

Rough Installs

Month3Week4

19

Rough Plumbing

Month3Week4

20

Rough Electrical

Month3Week4

21

Heating System

Month3Week4

22

Wall Insulation

Month4Week1

23

Drywall

Month4Week1

24

Hang Drywall

Month4Week2

25

Finish Drywall

Month4Week2

26

Cabinets

Month4Week3

27

Kitchen Cabinets

Month4Week3

28

Family Room Cabinets

Month4Week4

29

First Room Cabinets

Month4Week4

30

First Bath Vanity

Month5Week1

31

Second Bath Vanity

Month5Week1

32

White Wash

Month5Week2

33

Wall Painting

Month5Week3

34

Finishing

Month5Week4

35

Wall Designs

Month6Week1

36

Wall Decorations

Month6Week1

37

Restaurant Furniture

Month6Week1

38

Kitchen Furniture

Month6Week1

39

Kitchen Equipments

Month6Week1

40

Crockery and Glassware

Month6Week1

41

Single Use equipments

Month6Week1

42

Kitchen Production Items

Month6Week1

43

Hiring Employees

Month4Week3

44

Training Employees

Month5Week2

45

Mock Drills

Month5Week2

46

Deploying Employees

Month5Week4

47

Getting feedback

Month5Week4

48

Launching Restaurant

Month6Week2

 

d.     Technical Requirements

The project will need to be meeting the technical requirements which will not be limited to the instrumental needs but also to the project technical needs and are listed as below:

Analyzing Market Demand

·       Economic trends

·       Consumer confidence

·       Demographic trends

·       “Food away from home” trends

·       Factors that motivate one to dine out

·       Eating habits of different market segments

Finalizing the Menu Preferences

·       Appetizers/soups

·       Entrees

·       Sandwiches

·       Desserts

·       Nutritional concerns

·       Menu pricing

·       Alcoholic beverage consumption

·       Seafood, red meat and poultry trends

·       Vegetarian trends

Looking for Restaurant Success Factors

·       New and popular concepts/themes

·       Customer service innovations

·       Pricing practices

·       Food production methods

·       Labor saving techniques

Deciding the Geographic Market Area

·       Market area radius (one, two, three miles, etc.)

·       Market area

·       Demographic Characteristics

·       Population

·       Age distribution and median age

·       Gender

·       Ethnic groups

·       Household income distribution

·       Marital status

·       Dwelling types

·       Households with children

·       Education

Considering the Economic Characteristics of the population and society

·       Eating and drinking place sales

·       Employment levels

·       Types of employment

·       Number of and growth in business establishments

·       Local developments planned

·       Seasonality and tourism visitation

·       Dining Out Preferences and Lifestyles of Local Residents

·       Lifestyle segmentation data provided by marketing data firms

·       Interview with local residents

·       Observe eating habits in other restaurants

Considering Location Preferences

·       Community traffic patterns

·       Proximity to sources of demand

·       Accessibility

·       Visibility

·       Surrounding neighborhood

·       Parking availability

·       Sign visibility

Taking care for restaurant Appearance/Comfort

·       Exterior appearance and theme

·       Interior appearance and theme

·       Atmosphere

·       Cleanliness

·       Heating and ventilation

Technical requirements of the Menu

·       Theme

·       Variety and selection

·       Signature items

·       Price range and value

Beverage service

·       Food Quality

·       Taste

·       Presentation

·       Portion size

·       Consistency

Service

·       Days open

·       Hours of operation

·       Service style

·       Quality of service

·       Speed of Service

·       Extra services offered

·       General Information

·       Number of seats

·       Estimated seat turnover by day and by meal period

·       Types of guests served (age, income, origin…)

·       Is business increasing or decreasing?

·       Banquet facilities

·       Entertainment

·       Franchise affiliation

·       Reviews by food Critics/Ratings in travel guides

·       Local reputation

·       Advertising and promotion methods used

·       Overall Strengths and Weaknesses

Description of immediate area

·       Residential and commercial profile

·       Adjacent land uses

·       Proposed developments

·       Safety

·       Special appeal of location

·       Map of area (identify sources of demand, competition and other relevant landmarks)

·       Proximity to Customers and Competition

·       Traffic Volume

·       Street and road patterns

·       Speed limit and traffic signs/lights

·       Highway/Street traffic counts

·       Peak and off-peak traffic periods

·       Accessibility

·       Proximity to major streets and highways

·       Ease of entrance and exit

·       Parking (guests and delivery)

·       Pedestrian accessibility

·       Americans with Disabilities Act (ADA) compliance

·       Visibility

·       Visibility from road

·       Effectiveness of sign

·       “Curb appeal” of building

·       Landscaping

·       Exterior lighting

·       Other Issues

·       Zoning

·       Environmental Issues

·       Easements and restrictions

·       Growth Patterns of Surrounding Areas

e.     Limits & Exclusions

·       The project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience.

·       The cost of building the restaurant will be way higher than those for a regular restaurant.

·       The restaurant will not have the home delivery facility.

3.     PROJECT PRIORITIES

a.     Project Scope,

The project is aimed at building a fine dining restaurant and lunching it in the city with all the eminent facilities around and the restaurant will cater to the needs of the people who wish to get a fine dining time in the town. The project will be first aimed at building the project plan, then finalizing it, getting the permissions from the government authorities, going through different stages of the building the restaurant, managing finance, getting the restaurant furniture and kitchen consumables, training employees to the best services, and finally launching the restaurant. The project is expected to complete on time if all the steps are followed closely.

b.     Project Time,

The project time is expected to be completed in a total of five months and two weeks, which will comprise of different stages of the project to be evaluated and completed. The project is expected to complete on time however if the critical steps miss at completion, the project may get delayed and hence the backup plan has to be in place or the project manager even may launching other tools of the project management including the project crashing and parallel steps approach.

c.      Project Cost

The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers. The cost may be altered if the market prices changes at times for the materials which are available in the present project charter and are necessary and crucial for the project.

 

d.     Project Quality

The project quality will be evaluated using different techniques and tools including the ones for the construction and different stages of it. The project plan will include the different checkpoints of quality evaluation and the project managers responsible for different parts of the project will have to take care of the quality management of the parts of project management which will be finally evaluated and reported to the project leader which have to make sure that everything is in place.


 

4.     WORK BREAKDOWN STRUCTURE

The work breakdown structure for the restaurant will comprise of different stages which will complete different parts of the project and are as below:

Sl. No.

Description

1

Plans Development

2

Plan Selection

3

Plan Redraw with Modification

4

Plumbing Plans

5

Electrical Plans

6

Obtain Permits

7

Foundation

8

Clear Site

9

Excavation

10

Pour Footers

11

Concrete walls

12

Block Walls

13

Pour Concrete slabs

14

In slab Rough Plumbing

15

Build Shell

16

Frame

17

Roof House

18

Rough Installs

19

Rough Plumbing

20

Rough Electrical

21

Heating System

22

Wall Insulation

23

Drywall

24

Hang Drywall

25

Finish Drywall

26

Cabinets

27

Kitchen Cabinets

28

Family Room Cabinets

29

First Room Cabinets

30

First Bath Vanity

31

Second Bath Vanity

32

White Wash

33

Wall Painting

34

Finishing

35

Wall Designs

36

Wall Decorations

37

Restaurant Furniture

38

Kitchen Furniture

39

Kitchen Equipments

40

Crockery and Glassware

41

Single Use equipments

42

Kitchen Production Items

43

Hiring Employees

44

Training Employees

45

Mock Drills

46

Deploying Employees

47

Getting feedback

48

Launching Restaurant


 

5. ESTIMATION OF PROJECT COSTS

The project described in detail as below:

 

·       Building Cost: This cost will be the cost involved in building the restaurant building, different parts and stages of it, material, contractor and labor costs.

 

·       Equipment & Furniture Cost: This cost will comprise of the cost which will be involved in buying and installing the equipments needed for the restaurant.

 

·       Inventory Cost: This cost will comprise of the costs which would be involved in maintaining the inventory for the kitchen and the consumable items of the restaurant.

 

·       Advertising/Marketing: This is the most important type of cot involved in the restaurant business as it will need intense marketing and advertising because the business will only survive on the customers which will come through and not on enquires, since this one being a fine dining a costly restaurant, the business will intensely need marketing and advertising campaigns for the restaurant.

 

·       Bad Debt: This type of cost will be involved because the partners and suppliers of the business may sometimes turn their cost and advances into bad debts for the restaurant.

 

·       Bank Charges: This cost will be involved because the bank will charge the fees for supplying finance and other facilities needed for a business.

 

·       Business License: This type of cost will be involved because the licence will come from the government authorities who will have their own charges for their processing and the cost has to be borne by the restaurant.

 

·       Business Name Search & Registration: This type of cost will be involved because the restaurant will need a business name which will help it in the marketing aspects and also in the developing the customer relations.

 

Other types of cost involved in the business will include:

·       Other Licenses

·       Delivery, Freight & Postage

·       Insurance

·       Legal Fees

·       Miscellaneous Expense

·       Office / Store Supplies

·       Property Tax

·       Repairs & Maintenance

·       Telephone & Communications

·       Utilities

·       Vehicle Expense

·       Wages / Salaries Management

·       Wages / Salaries Employees

·       Wage Benefits


 

6. PROJECT NETWORK DIAGRAM


 7. PROJECT GANTT CHART

WBS

Description

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

W3

W4

W1

W2

A1

Plans Development

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A2

Plan Selection

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A3

Plan Redraw with Modification

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A4

Plumbing Plans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A5

Electrical Plans

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B1

Obtain Permits

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B2

Foundation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B3

Clear Site

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B4

Excavation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B5

Pour Footers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C1

Concrete walls

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C2

Block Walls

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C3

Pour Concrete slabs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C4

In slab Rough Plumbing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C5

Build Shell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D1

Frame

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D2

Roof House

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D3

Rough Installs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D4

Rough Plumbing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D5

Rough Electrical

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E1

Heating System

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E2

Wall Insulation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E3

Drywall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E4

Hang Drywall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E5

Finish Drywall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F1

Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F2

Kitchen Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F3

Family Room Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F4

First Room Cabinets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F5

First Bath Vanity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F6

Second Bath Vanity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G1

White Wash

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G2

Wall Painting

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G3

Finishing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G4

Wall Designs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G5

Wall Decorations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H1

Restaurant Furniture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H2

Kitchen Furniture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H3

Kitchen Equipments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H4

Crockery and Glassware

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H5

Single Use equipments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H6

Kitchen Production Items

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I1

Hiring Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I2

Training Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I3

Mock Drills

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I4

Deploying Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I5

Getting feedback

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

J1

Launching Restaurant

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


8. PROJECT RISK MANAGEMENT

The project involve following types of risks:

1.     Market pricing of products

2.     Brand identity

3.     Access to market

4.     Capital Requirement changes

5.     Supplier costs changes

6.     Government policy changes

7.     Retaliation from market and customers

8.     Substitute products in the market

9.     Customer behavior changes

10.  Bargaining leverage to customers

 

 

Sl. No.

Type of Risk

Risk Assessment

Response to risk

Contingency Plan

Likelihood

Impact

1

Market pricing of products

1

5

Mitigate

Analyze market prices of competitor products

2

Brand identity

1

4

Avoid

Employ the Brand Manager

3

Access to market

1

4

Transfer

Advertising

4

Capital Requirement changes

2

4

Transfer

Better financial planning

5

Supplier costs changes

3

3

Transfer

Sign long term contracts

6

Government policy changes

2

4

Mitigate

Get information in advance

7

Retaliation from market and customers

3

2

Avoid

Employ strict policies

8

Substitute products in the Market

4

2

Avoid

Improve quality and decrease price

9

Customer behavior changes

3

3

Transfer

Change products

10

Bargaining leverage to customers

2

2

Mitigate

Improve quality

 

 

9. PROJECT PERFORMANCE MEASUREMENT & EVALUATION

The project performance will need to be measured and evaluated in a timely manner because like any other business the restaurant involves various stages of development and even while the restaurant is being operated, its performance is essential to be evaluated.

The project evaluation criteria:

1.     Timelines of various stages of project

2.     Quality of work and material used

3.     Financial evaluations

4.     Right selection of materials for project

5.     Employees’ Performance

 

Possible scenarios where the project may miss from its scheduled path:

1.     Change in cost of materials in the market

2.     Market supply and demand alteration

3.     Change in currency denominations

4.     Change in project plans

 


 

10. PROJECT CLOSURE

The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development –

1.     Getting feedback and suggestions from the customers

2.     Analyzing the feedback and suggestion

3.     Improving the performance


 

11. PROJECT FRAMEWORK TABLE

Project Title: Launch of a Fine Dining Restaurant

Project Scope: The project is about launching a fine dining restaurant with all facilities which will make it the best fine dining restaurant in the town, right from the atmosphere, service, and menu to facility creativity and best pricing.

Project Limits:

vThe project is not aimed at building a restaurant which will cater to the needs of regular customer use and only for the fine dining experience.

vThe cost of building the restaurant will be way higher than those for a regular restaurant.

vThe restaurant will not have the home delivery facility.

Project Deliverable:

·       Fine dining restaurant building

·       Restaurant furniture and facilities

·       Trained employees for restaurant

·       Highly efficient management staff

·       Well developed performance evaluation system

Project Cost: The project cost is expected to be total of 200,000$ at a rough approximation which will comprise of all the costs involved right from the building cost, material cost, wages to the waiters, chefs, employees and project managers.

Project Risks:

1.     Market pricing of products

2.     Brand identity

3.     Access to market

4.     Capital Requirement changes

5.     Supplier costs changes

6.     Government policy changes

7.     Retaliation from market and customers

8.     Substitute products in the market

9.     Customer behavior changes

10.  Bargaining leverage to customers

Project Performance Evaluation:

1.     Timelines of various stages of project

2.     Quality of work and material used

3.     Financial evaluations

4.     Right selection of materials for project

5.     Employees’ Performance

Project Closure:

The project closure stage will comprise of launching the restaurant and working on the three crucial stages of the future development –

1.     Getting feedback and suggestions from the customers

2.     Analyzing the feedback and suggestion

3.     Improving the performance