OB Assignment on: Smith Family

Organizational BackgroundThe Smith Family is the independent children’s charity that is helping the poor and disadvantaged children to learn and explore their future. They are having a chain of huge stakeholders and team who all are working with the same vision and goal to help and support the disadvantaged children of Australia to uplift their condition and educational concern. So, they all can also get chances to show their capability and skills which is being spoiled due to absence of money and consideration. Smith family is a non profitable organization which is totally devoted towards the educational upliftment of the disadvantaged children of Australia, who all are the future prospective of the Australia and may helps the Nation in various ways if they can be encouraged and provided better environment and the specification to explore their skills and knowledge for their better future and growth. Smith Family came up with this concept to explore their future by providing them a good educational condition and they took the initiative to come up with the Smith Family children charity NPO.They are having a holistic and ongoing education program named as “Learning for Life”. The program supports the children and young people to continue with their education. The program supports and encourages them to learn more and more and to understand their capability and potential. The program is really helpful to the disadvantaged children and young people including the disadvantaged family due to the kind of nurturing and caring of the future prospective who may be the bright future for the society, nation and economy. But due to absence of perfect caring and nurturing they may get lost in the crowd. So in another terms the Smith Family is really a boon for them and igniting a kind of new fire to the whole society by caring for the children’s education, that is the most important and critical factor for the growth and development of the society and a nation.

The Smith Family works in around 97 Australian communities that is backed and running by the 20,000 members of VIEW Clubs of Australia all together with around 6,800 volunteers across the country and various corporate partners, who are fully devoted and concerned to the children’s education and they all are ready to reach to all the disadvantaged children in need. (Source:  Australian Bureau of Statistics (2011) Labour Force Australia, Labour force status and other characteristics of families)

They are having a strong belief that “Every single child deserves a chance”. That is making their team to work with so much of energy and potential towards the goal which they have seen and they are even moving towards their goal with this common belief.Internal Environment – TOWS analysis

Threats to the Smith Family: There are various threats and challenges which are incorporated with the Smith Family, such as:

1. Rapid changing socio economic environment.
2. Government policies for the political parties to reduce their financial commitment to the NPOs.
3. Resistance to collaboration among the various service providers.

The opportunities for Smith Family are as follows:

1. One of the most growing and potential NPO in Australia.
2. Increasing community and volunteer’s base.
3. Social entrepreneurship and research & development for further innovation of modelling.

There are various weaknesses which are also associated with Smith Family, such as:

1. Complexity of the agreement with other sectors for the strategic innovation and research.
2. Increasing pressure due to increase in socio economic diversity and challenges.
3. No encouragement for the social entrepreneurship.

Various strengths are there which is encouraging the Smith Family- NPO to sustain and explore their objective, such as:Interest of corporate sectors.

1. Place management as the most effective and innovative tool for the Smith Family.
2. Increasing partnership aspects with the public sectors.
3. Wealth of knowledge based on their experience.
4. Great and potential sources of ideas and experiments.

Here we can see the broad prospective and space for the development of the Smith Family as an NPO in Australia for the betterment of the children and education system that will have a positive effect on the society and economy.

The internal environmental analysis of Smith Family provides us a better understanding of the future prospective and potential requirement of the Smith Family and its presence for the upliftment of the whole education system in the society and mostly for the disadvantaged children and youngsters.

External Environment:

Stakeholders and Competitions:Smith Family has a huge stakeholder’s base and connectivity, which includes:

1. Various government and non-governmental organizations
2. Various business and corporate sectors
3. School programs and other educational programs
4. Huge community and volunteer’s base
5. National Management Team

Competition is always there in any sector whether it’s for profit or non profit, public or private sector. So the same is happening with the Smith Family. They are also competing with various emerging competitors such as the various NPOs present in Australia who all are working with the similar kind of educational charity programs. They are cutting their space and giving a tough competition for them to reach to the objective which they have aimed off.

PESTLE Analysis:

External environmental analysis provides us the macroeconomic understanding and view of the Smith Family, and how they are affecting their growth and development to achieve their mission and vision.

Political environment:

1. Government policies for political parties to reduce the funding from the welfare programs.
2. Complex regulations and agreements for the social entrepreneurship.

Economic environment:

1. No universal and authentic model for the social entrepreneurs.
2. Lack of innovation and research phenomenon.
3. Absence of training to encourage the cross sectoral collaboration.

Social environment:

1. Socio economic development and diversity.
2. Less efforts and lack of advantages for the social entrepreneurship.

Technological environment:

1. Lack of research phenomenon.
2. Lack of technological advancement for the Smith Family and other NPOs.
3. Working with the less effective and earlier technologies.

Legal environment:

1. Tax exemption for the Smith Family NPO
2. Goods and services tax benefits.
3. The Smith Family is in agreement with the Key recommendation and policies with the productivity commissions.
4. Additional costs incorporated with these legal and regulatory agreements and the approvals.

Ecological environment:

1. Developing the ecological phenomenon.
2. Growth in the ecological aspects of the society and the economy hand on hand.

These aspects give an overview of the effect of the macroeconomic factors to the Smith Family and their objectives.

Organisation’s vision, mission, goals and strategies they currently have in place:

Smith Family is working with a great and potential objective of the overall development of the education system in the children and youngsters by helping them who all are in need.

Their vision “A better future for young Australians in need” shows their broad concern towards the upliftment of the whole nation considering one and all that all are needy. They are having a great aim in their mind to work upon the betterment of the future of each and every children and youngsters who all are going to be the emerging future for the nation.

Their mission is “To create opportunities for young Australians in need and by providing long term support for their participation in education”. We can easily understand their motive behind their long term perspective to make a revolutionary change in the education system and society.

Their goal is to make each and every child educated which is their right irrespective of all the condition whether it is even or odd.They are very right with their strategies and moving ahead to reach their goal and vision. They are making various innovative modelling and strategic decisions that is provoking them to make another changes at each step they are taking. They have come up with the idea of place management and place management modelling. They have also come up with the various strategic enhancements to work upon the socio-economic environment and its diversity which is changing with the time.

They are now at a place which is quite considerable in the life cycle of any emerging NPOs; they are having a huge community base of 97 and with a huge number of members of around 20,000. Apart from this they are also having a huge volunteer’s base of around 6,800 as per the reports of 2011 (Australian Bureau of Statistics).

Key issues and challenges facing the organisation from the client’s perspective:

There are various challenges which the organization Smith Family is facing from the client’s perspective and stakeholders perspective, such as:

1. Complexity in the agreement and other documentation: They are having a complex substantial agreement policies in comparison to the for profit organization. This creates a huge problem with the client handling and effectiveness in the program.
2. Increasing work pressure that is demanding multidisciplinary aspects: Due to multidisciplinary social and environmental changes the clients require multidisciplinary professionalism from the Smith Family organization.
3. Social partnership: Social partnership is again an emerging issue in front of Smith Family in exploring their organization.

Consultation:These increasing issue and competition is really creating big concern for the Smith Family organization and creating a hurdle in path of their success towards their mission and vision. I would like to provide them following consultation that may help or support in improving their aspects and position.

1. Training and Development: They and their team need to be trained and developed in an effective and efficient manner to work effectively.
2. Technological advancement: They should have a good and updated technological tools and advancement for the better growth opportunities and development in various terms.
3. Idea generation and innovation: They should focus on the idea generation process and brainstorming within the team to come-up with new and innovative ideas for their growth and development with the available resources.
4. Fundraising: Fund is the most important and critical aspect for any NPO, they should give more focus to this aspect and try some new ideas and programs to raise the funds and they should also go for the references with their existing clients and members for the charity.
5. Educational programs and initiatives: They should come-up with various new and innovative educational programs to increase the motivation factor for the child education in the society.

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