Marketing strategy on: Corporate strategy of Wal-Mart
The concentration of Walmart is on selling everything that is highly required by the Walmart. The business that is done is of selling the consumers that would be required by them in everyday lives. It can even be said that multiple strategies are followed by Walmart at the same tome. When concentration is concerned, it can be said that Walmart is finding more and more goods for selling to the consumers in the store. It also chooses products that will be great sale. it also means that they do not forays into the market too far where it is dangerous , for the purpose of selling products without demands and ensures that there is profit and sales happens. Walmart has also taken conglomerate strategies; they were recently into selling used cars in stores in Buffalo (Bizjournals, 2002). They also noticed that adopting this strategy only invited little attention and desire of the consumers. Walmart is a retailer and usually sells consumer goods and selling cars. They later on analysed it is more profitable to do what they are good at and never moved forward with a conglomerate strategy. The strategies that were adapted by Walmart also include vertical integration strategy. Walmart has also developed its own range of products and they are known as the Sam’s choice. Some of the business they did was like making dog food, cereal, and soda. They do not grow the core items that are required for manufacture. But it can be said that they are into vertical integration, there is a high dependency for Walmart in the suppliers (Carlson, 2004).
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