Marketing strategies management on: United States Hispanics

It has been seen that one of the fastest growing market segments in United States are Hispanics. Therefore, marketers have been focusing upon the various advertising strategies which would appeal Hispanics in one or the other manner. According to one of the surveys done in the year 2010, marketers feel that Hispanics would be difficult to reach with the traditional advertising means (Leal, 2001). Therefore, some attractive advertising strategies need to be followed. Some of the powerful Spanish channels should be used which would help to focus upon the Hispanic market segment.In order to increase awareness amongst the Hispanic market segment, building a brand would help to educate as well as deliver better mass media. The main mission for selecting a new marketing strategy would be to attract more number of Hispanics (Leal, 2001). The integrated marketing communication which has been used to attract & retain the Hispanics target audience would be to create strategies which would help to deliver messages with using different types of tactics, tools & adopt a communication channel which would help to define a particular segment. The integrated communication channel would take into consideration the following aspects such as to understand the needs of the clients, competitors & the different types of tools that will help to identify a particular segment (Carrasquillo, 2012). Integrated Marketing Communication would also help to plan & strategize to take up the product or service at an upper level. One of the advertising examples which show how this attractive strategy led to an up liftment of the Hispanics market segment has been explained as under (Tindle, 2011). Analysis done by comScore indicated an increase in the overall efficiency of the advertisement. These advertisements were mainly scripted in Spanish & targeted more number of customers.It has been estimated that, the advertisements designed for Hispanics has led to an increase in the effectiveness in terms of sales, memorability as well as provide feedback to the customers. The advertisements have led to high levels of positive as well as negative aspects over the target audience (Tindle, 2011). Some of the negative aspects which could be highlighted with the advertisements are that, it is quite difficult to relate as well as understand the normal US ads which are being aired over the television. It would be regarded as more credible for the target group i.e. Hispanics to outperform the advertisements aired by US. This could be done by emphasizing on the uniqueness of the brand, etc & share all those things which are common amongst the product users.In order to reach the Hispanic target group, marketers should look into the language as well as understand demographics, attitude of the behavior, etc. In order to handle the Hispanic target group, the messages should be created which would hit the target group emotionally (Carrasquillo, 2012). An emotional effect would help in order to retain as well as attract the Hispanics. The message should be framed in Spanish which would be understandable to that segment as well as prove to be one of the most effective integrated marketing communications. The level of comfort along with trust would also add & have an added advantage as compared to the normal US advertisements being aired on the television (Tindle, 2011).The last way with which advertisements would be done to reach the Hispanic target audience is to provide advertisements on “Face book”. It has been seen that, the Latino marketing professionals look into the significance addition which would provide a platform for the Hispanic target group (Belch & Belch, 2008).

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