Marketing management on: XYZ Construction Incorporation

In order to transform the entire business from a privately owned to public ownership XYZ Construction Incorporation has planned to come up with its Initial Public Offering (IPO). In order to be successful with the IPO, the enterprise would be required to have an in depth knowledge regarding the various business related concepts. Some of the main concepts which should be kept in mind would refer to marketing, business ethics, management, accounts, finance, economics, integration of the business, research, leadership along with information technology (Little, 2012).In order to flow IPO, the following marketing as well as management concepts should be kept in mind such as to facilitate services along with the products offered by XYZ Construction Inc. The promoters should have a clean track performance & should be reliable sources (Ric, 2009). The IPO should consist of the historical records of the organization. The total risk involved within the entire plan should also be taken into consideration. In order to provide IPO’s the organization i.e. XYZ Construction Inc. would be required to be registered under the Securities & Exchange Commission. While registering in the same various legal documents would be filed. The prospectus would have all the relevant information regarding the riskiness (Little, 2012), bad or good aspects of the enterprise & the main shareholders of the organization. The investors would be able to have a knowledge regarding the growth rate as well as the net profit earned by the same (Little, 2012). With the help of IPO, the organization would be able to expand its business globally. This would help in order to integrate the business with other global enterprises as well. With the help of IPO’s, the performance of the market segment would also be measured. This would help the organization to keep a note of the fluctuations within the share market (Little, 2012). The investors would be able to compare the IPO’s of the other companies & decide whether to invest in a particular company or not. With the help of IPO’s the organization would be able to have a live plan  as to what the company is engaged in & its plans to be accomplished in the years to come. With the help of the information provided in the IPO, the investors would be able to see the viability of the entire business (Ric, 2009).

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