Marketing management help on: Five star Hotel

This report takes into consideration the basic concept relating to design a website for the service industry. This report takes into consideration “designing of a website for the Hotel Sector – Hotel Five Star”. This report majorly focuses upon the various concepts which would help in the successful functioning of the newly launched website for Hotel Five Star. This report starts with the concepts of hotel, followed by the applicability of the same.The three main factors which shall be taken into consideration while launching the website of the hotel would be attractiveness, feasibility & uniqueness. The well designed menu/wine list along with the availability of room would have a strong impact on the footfall for the hotel. A brief look regarding the food & the service quality system would also add on the unique features of the sales for the hotel.

The name of the hotel which is being discussed in this report is “Hotel Five Star”. This newly opened hotel would serve the localities i.e. Australian & provide a casual dining along with an exotic staying experience to its visitors.  This website of the hotel five star would help in order to attract & provide fair information to its visitors. The website would be referred to as one of the major communication tool. This would help in order to maintain a fair link between the staff members of the hotel and the visitors.

Þ    Whether the hotel has anything supreme which would surpass all its competitors

Þ    Whether the hotel is accepted by its visitors

Once these two questions would be solved, the hotel would be liable to attain high levels of success in its domain.The website goals are directly linked along with the business gals. The main business goal for the hotel industry in the service sector refers to take into consideration the needs of the consumers & provide differentiated services as compared to its competitors. The main questions which might be asked by the customers shall be kept in mind while designing the website (Kotler, Bowen & Makens, 2007). The homepage shall be such which would help the visitors to get to know what they do, the products services offered by the same. The website shall be organised in a well defined manner & each page shall be uncluttered. Fair description of the products & services shall be provided on the website of the hotel. The website shall be properly formatted & all the keywords should be used in a well defined manner. This would help the visitors to locate the hotel easily on Google.

The main goal for the website would be to make something which people want in the years to come. The main aim of the website would be to balance both the needs of the organization along with the needs of the users. This would help the users as well as the organization to save time & money in performing the things in a better manner (Kotler, Bowen & Makens, 2007).

Some of the uses of website goals would be to provide a clear understanding of the resources as well as reduce the confusion of the users.

Þ    Marketing – To promote the products & services offered by the hotel to its users

Þ    Promoting Sales – To sell the products or services offered by the hotel at a reasonable cost

Þ    Business Support – In order to provide information support

Þ    Educating as well as informing its users or visitors regarding the resources

Þ    To ask out for timely feedbacks from its users or visitors which would help in order to provide better products or services

Þ    The main website goal for the hotel would be to increase the brand awareness.

The target audience for the Hotel Five Star have been highlighted as under. They are:

Þ    Business Professionals (to conduct conferences, meetings, etc)

Þ    Married Couples

Þ    Teenagers/ Youngsters (to dine & rejuvenate)

6. FORECASTED USER ENVIRONMENT

The forecasted user environment analysis would help in order to focus upon the hotel industry as a whole, taking into consideration the long term growth aspects of the same. The market analysis would mainly take into consideration the Political, Socio Cultural, Legal, Technological & the Economic trends under the hotel industry.

The political trends take into consideration the intervention of the government on the hotel industry. The economic trend majorly focuses upon the growth as well as the decline of the hotel industry. The social trends refer to the purchasing capacity & the buying power of the consumer. For example, if the consumer is willing to pay more to have a minimum standard of living, then the hotel industry would grow in the years to come (Kotler, Bowen & Makens, 2007).

Changes in the technology would also have a positive as well as a negative effect on the growth of the hotel industry. Up gradation of technology by launch of the website would help the hotels in order to have an edge as compared to its competitors. Legal trend refers to the legislations which might affect the hotel industry. Different types of laws such as employment laws, etc might have a positive or a negative impact on the industry.

The factors mentioned above have been discussed in detail in the report. The report takes into consideration the 5 major elements i.e.

Þ    Political Trends: The political trends refer to the intervention of the government on the hospitality sector. The hotel or the tourism industry refers to the backbone for a particular economy. These two sectors help the economy to earn high amount of revenues. The government officials charge high amount of taxes from the 5star as well as the luxurious hotels so as to earn high levels of commission (Kotler, Bowen & Makens, 2007).Hence, it could be regarded that any minute changes in the charges levied by the     government officials would affect the entire hotel or the hospitality sector at large.            For example, the terror attacks in India led to a huge amount of loss for the Indian     government. The most renowned hotel i.e. Taj was one of the major threat which led to a decrease in the number of foreign travellers & thereby, hampering         the   growth of the overall hotel industry (Wong Ooi Mei, Dean & White, 2004).

Þ    Economic Trends: While conducting the macro environment analysis the economic trend shall also be taken into consideration. This includes rise in the GDP, rise in the operating costs, increase in the purchasing power, etc. The economic factors such as change in the interest rates, growth of the society, exchange rates, etc might have a major impact on the hospitality sector (Okumus, 2007).

Þ    Socio-Cultural Trends: The socio cultural analysis takes into consideration the demographic as well as the cultural aspect of the entire society. The socio cultural trend would majorly consist of the three aspects i.e. rise in the standard of living, stability in the society & rise in the paying capacity of the people (Lovelock & Wright, 2006).             Socio cultural trend would also have a positive or a negative impact on the             hospitality or tourism sector. The change in the lifestyle & values of the society      would have a drastic impact on the hotel industry. An increased standard of living would            have a positive impact on the same. If the people would be willing to pay         more, it would             definitely lead to an increase in the revenue generated from the same (Kotler, Bowen & Makens, 2007).

Þ    Technological Trends: Recent technological change would also affect the hotel industry either positively or negatively. Up gradation in the technology would lead to a reduction the people employed. This might act as a bane as it might lead to unemployment.

On the other hand technological changes might act as an opportunity for the hotels to grow in the years to come. With the installation of the up graded technology, the hotel would have an added advantage as compared to its competitors. These days majority of the hotels have made the Wi-Fi facility installed at their hotels which would help the customers to use the internet there & then (Okumus, 2007).

Another technological trend which is seen amongst the 5star hotels refers to the VITS system. With the installation of the same, the customers would be able to punch their complaints & get satisfied with the facilities being offered at the hotel premises.

Þ    Legal Trends: The legal trends refer to the legal environment in which the hotel industry operates. There are various legal factors or laws which might affect the growth of the hospitality sector at large (Redman & Mathews, 2008).

The website content story board would be made according to the model defined above. This flow chart provides the content for the website taking into consideration the following aspects such as Services, Gallery, Restaurant, Testimonial & reservations of the hotel (Hospitality, Leisure, Sport & Tourism Academy, 2005).

The website storyboard has been made in such a manner which would link all the main aspects of the hotel. It must be noticed that, all the aspects mentioned above (in the flowchart) are linked to one another.

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