Marketing management help on: Customer’s feedback
Collect three different instruments or tools used to collect feedback from customers. Attach screenshots of these instruments in your answer. In a simple report, answer the following questions about each of the three instruments or tools
The three instruments or tools used to collect feedback from customers have been discussed in this section of the report.
Þ Crowd Sound:
- What information does the instrument or tool collect about the customer?
The information which Crowd Sound collects from the customer is in form of a productive dialogue. The dialogue takes into consideration a brief conversation upon the product or service opted for. It is one of the easiest ways to communicate with the customers in order to know their suggestions regarding the product or service. The portal will constantly benefit the organization with the introduction of new ideas, improvements within the existing products, etc.
- What information does the instrument or tool collect about the way the organization/product/service satisfied their needs?
The information collected by Crowd Sound with respect to a particular product or service is in the form of suggestions or comments produced by the users. This information would help the service provider to moderate its products or services based upon the needs of the customers.
- In what ways does the instrument or tool allow the customer to provide feedback about the organization/product/service?
Crowd Sound has been referred to as an instrument or a tool to collect feedback from its users. The tool collects information in form of vote, suggestions with the help of a customizable widget. This tool is one of the easiest ways to gather feedback regarding on a company’s website or intranet.
- Overall, is the instrument or tool an effective method of collecting up-to-date and relevant feedback? If yes, why? If no, then what suggestions would you make for improvements?
The instrument i.e. Crowd Sound is an effective method of collecting up to date and relevant feedback. This is because, the users of this site has a convenient way to send in their suggestions, feedback, etc. The suggestions are collected in a systematic manner and are moved from one bucket to another. It is the only instrument which provides features such as suggestions, moderation, feedbacks and iPhone compatibility.
Þ Ideaffect
- What information does the instrument or tool collect about the customer?
Ideaffect will provide the customers a portal to share their views, post suggestions & provide feedback about a given product or service.
- What information does the instrument or tool collect about the way the organization/product/service satisfied their needs?
Ideaffect refers to a feedback community where in the users can log in post their suggestions regarding a particular product or service. Ideaffect integrates the website with a particular website through an embeddable feedback widget tab.
- In what ways does the instrument or tool allow the customer to provide feedback about the organization/product/service?
The ways with which Ideaffect allows the customer to provide feedback about the organization or product or service can be seen with the help of a feedback widget tab attached along the website, page ratings, and single sign on the public API & domain aliasing.
- Overall, is the instrument or tool an effective method of collecting up-to-date and relevant feedback? If yes, why? If no, then what suggestions would you make for improvements?
The tool i.e. Ideaffect is an effective method of collecting an up to date and relevant feedback. This is because of the various features attached to it. Some of the features attached along this portal are single sign on & public API, a dedicated feedback website, feedback widget for the concerned website and page ratings. With the help of this tool, the customer will be able to customize the design, embed the widgets & moderate the SSL connections.
Þ User Voice
- What information does the instrument or tool collect about the customer?
Ser Voice would be referred to as a feedback tool which would help to gather feedback by the users in a well defined manner. The interested parties then can use the information to get answers, share ideas & learn from its mistakes. Some of the features attached along this tool are ongoing discussions, simple sign up, integration with face book.
What information does the instrument or tool collect about the way the organization/product/service satisfied their needs?
The information which is being collected by this tool is to provide an actionable idea as to how to improve the product. User Voice provides a structured forum to its users for voting a particular product or service.
- In what ways does the instrument or tool allow the customer to provide feedback about the organization/product/service?
The various ways with which the tool i.e. User voice allows the customer to provide feedback about the product or service is with the help of feedback forums (which allows the users to post blogs, suggestions, etc), providing support systems, etc. User Voice provides a support system which allows the users share stories as well as understands the customer’s blog. All this is done by building a tool which connects the customers with what is important & what does he want.
- Overall, is the instrument or tool an effective method of collecting up-to-date and relevant feedback? If yes, why? If no, then what suggestions would you make for improvements?
The instrument i.e. User Voice is an effective method of collecting an up to date as well as relevant feedback. It delights its customers with the help of customer support. A help desk was launched in the year 2011 which made it one of the powerful portals to collect the information & provide a solution for the issue.
If you want Marketing management Assignment Help study samples to help you write professional custom essay’s and essay writing help.
Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.
To get more information, please contact us or visit www.myassignmenthelp.Com
