Marketing management assignment on: SWOT & PESTLE of Pep stores
SWOT analysis
| StrengthÞ The product line offered at Pep Store gives it a competitive advantage as compared to its competitors.Þ The availability of the brand is in 20 countries with approximately more 1400 stores (Smith, 2007).Þ This store has been focusing upon consumers belonging to the lower income group.
Þ Many growths as well as expansion strategies have been formulated in order to retain the target audience. Þ The company has acquired various other chains which have helped them to increase the levels of profits. Þ It enjoys good reputation with its customers (Smith, 2007). Þ Direct delivery of the products & services is being practiced at Pep Stores Þ The products & services offered by Pep Stores are of high or optimum quality Þ The performance of Pep Stores as compared to its competitors in terms of quality, price, distribution channel, etc is high Þ Pep Stores provide cost advantage as compared to its competitors
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WeaknessÞ With a change in the overall economy of South Africa, Pep Store lost its focus.Þ Recession lead to high levels of unemployment decrease in the spending done by the customers, social violence, etc. |
| OpportunityÞ Re-evaluation of the operations was done which helped in order to improve the overall profitability of the same.Þ A novel marketing strategy was being focused by the Pep Store.Þ Three main aspects which were taken into consideration were: expansion in terms of geographically, up gradation & re evaluation of the branches (Smith, 2007).
Þ Implementation of the information system was the main opportunities for the Pep Store in the years to come.
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ThreatÞ Bad drought affected high levels of rural areas.Þ The competitors tried to snatch away the people belonging to the middle income group (Smith, 2007).Þ Mass migration in the urban areas lead to a negative impact over the operations in the rural areas.
Þ The economy diminished from 83% – 54%. Þ The consumption expenditure also shifted from 4% – 2%. |
PESTEL analysis
The environment in which the Pep Store sustains is highly volatile in nature. Therefore, it would be suggested to the firms that, they should perform a PESTEL analysis. The acronym PESTEL means political, economic, socio-cultural, legal & technological factors should be kept.
Political & Legal factors: In order to strive for success & growth, Pep Stores would be suggested to consider both political as well as legal factors. The two factors mentioned above would help the store in order to take up all the relevant policies or procedures to make the entire business authorized (PESTEL Analysis of the macro-environment, 2010). Some of the aspects which must be taken into consideration would be:
Þ Tax policies
Þ Restrictions in terms of trade & tariff
Þ Stability in the economy
Þ Environmental regulations
Economic factors: The second aspect which should be kept in mind by Pep Stores would be the various economic factors. This aspect would help in order to take up the various goals & objectives of the store in regards to the economy as a whole (Smith, 2007). The various economic factors to be kept into consideration are:
Þ Growth of the economy
Þ Stability of the economy
Þ Rate of inflation
Þ Exchange rates
Socio-Cultural: The third aspect to be kept in mind by Pep Store would refer to the socio-cultural aspect. The various factors such as population growth of the economy, behavior of the consumers, religion & cultural factors would help Pep Stores to decide what all products & services should be kept in store (PESTEL Analysis of the macro-environment, 2010).
Technological factors: In order to increase the effectiveness & efficiency of the Pep Store various technologies should be kept in mind. Various distribution channels, barriers to entry, levels of production would help the Pep Store in varied ways (Smith, 2007).
Stakeholders:
The stakeholders attached with pep Stores could be divided into three categories such as:
Þ Internal Stakeholders
Þ Connected Stakeholders
Þ External Stakeholders
| Stakeholders | Interest |
| Shareholders | Growth in the levels of profit, dividends, etc. |
| Employees | Timely distribution of wages, salaries, motivation of job |
| Suppliers | Quick payment, contracts for a longer period of time |
| Customers | Value for money provided to its customers, proper availability of the product services |
| Community | Jobs to the local people |
| Managers | Satisfaction of job, due motivation |
| Government Officials | Receipts of tax |
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