Marketing management assignment essay writing on: Cookery shows and its essence
Introduction
Cookery shows are becoming increasingly popular today. They can be counted in one of the most popular TV programs category all over the world. Trying and learning new dishes has been a part of the people all over the world. Whether interested in culinary or not, people tend to learn about different dishes and enjoy watching step-by-step method of making any kind of food item. Gone are the days when people went down a bookstore for buying any book based on cookery. Now-a-days a person can just switch on the television and get access to a large number of cookery shows that tell their viewers how to make delicious dishes without compromising with the health factor along with showing various attractive garnishing techniques (Malene 2011, 5).
There are several benefits of watching cookery show which will be discussed in the essay in a detailed manner with reference to three cookery shows and how people connect to celebrity chefs who host the program. There have been several changes in the perspectives of general public regarding the culinary art and cooking since the cookery programs started to be broadcasted, such as seeing male chefs as masters of the kitchen, garnishing the dish by people at home in the same way as done by professionals, trying new dishes that are not part of the local culture and hail from different cuisine and culture, and many other changes (Alexander 2004, 95).
The essay discusses the functions of cookery programs, such as learning new dishes, step-by-step method, introduction of cultural differences throughout the dishes, male celebrity chefs in the shows and function of the cookery shows as the message spreader of healthy eating and cooking habits. Furthermore, reference of three food programs in the world will add to the relevant discussion and will present the functions of cookery shoes in a comprehensive manner.
Learning culinary skills through step-by-step method
One of the major and most important functions that cookery shows on television provide is making viewers learn new recipes. The essence of cookery show is such that the viewer may not be a lover of seafood, but he would admire the art of making delicious seafood. The most exciting thing about these shows is to see the actual live process of making a recipe starting from preparation of ingredients to final presentation on the platter.
In real, it almost a dream to get a celebrity chef at one’s home and learn cooking tips and processes personally from him or her. TV shows have made it possible for viewers to get taught by their famous celebrity chefs. Most of the viewers prefer shows that offer home coo meal recipes such as the show named ‘Simply Ming’ hosted by Chef Ming Tsai. In the show, the host presents a master recipe which is used in all the dishes presented during the show time. The master recipe includes a particular ingredient from East and a particular ingredient from west to make the home cooked food in east-meets west style (Simply Ming 2012). Rachel Ray’s ‘30 minute meals’ which focuses on bringing in variations in classic dishes that can be cooked in less than thirty minutes, is another show that brings easy steps to cook classic dishes at home (Ketchum 2005, 223).
The cooking shows not only helps in giving step-by-step instructions to viewers for making recipes in the kitchen but also give helpful tips for how to resolve minute problems that are encountered in day-to-day kitchen activities, thus making tasks of the kitchen quite easier than the traditional cooking activities. The visual confirmation is the major essence of cookery shows as it enables the viewer to see what all things should look like.
The essence of cooking shows
Television has a history of shows and programs that invite viewers to get indulged in fantasies. There are a plenty of food and cooking show formats on television that create a voracious appetite for viewers specifically food lovers all across the globe. In context of the Master Chef series, both men and women all over the world stick to their television when new season of Master Chef launches so as to watch each and every episode of the series. The program is a cooking reality show that attracts not only the aspiring chefs, but also capture the hearts of every single person who enjoy fancy and enjoying highly advanced fashion home wares (How cooking shows influence the common kitchen 2012).
It has been proved by the research that only 12% of the total adult population avoids cooking and making fuss at home, which reflects that more than 50% of the overall adult population love to engage them in cooking at home, with many of them doing it as enjoyment and others considering it as a necessary task (Ketchum 2005, 221). People usually watch cookery programs for learning new recipes. But, there is yet another function of cooking reality shows such as Master Chef, which includes making people acquainted to latest modern kitchenware and fancy kitchen equipments that provide ease and convenience in making food.
All those men and women who love cooking food also prefer decorating their kitchen with different modern kitchenware and equipments. Top brands in kitchen home ware use these top rated cookery programs to advertise their products. Therefore, the cookery shows tend to change the traditional perspective of watching the show only for exploring and learning new recipes to the perspective of getting an inspiration for decorating the kitchen with modern equipments (How cooking shows influence the common kitchen 2012).
The cookery shows have changed the perspective and beliefs of traditional cooking that requires the knowledge of right ingredients and cooking techniques. The modern cookery shows function as the blend of modern culinary art with the modern kitchenware that makes the kitchen area conducive of cooking as depicted in Master Chef Series telecasted in various variations all over the world.
Effect of top celebrity male chefs
There is high impact of the top celebrity male chefs in cookery programs. In today’s world men are women and are treated equally in all spheres of life and are also it has been seen that in most of the conventional chefs in several top restaurants and hotels are males while most of the heads in the domestic household kitchens are usually female who act as the role of house wive. This makes the kitchen a more indistinct Showground and also an interesting topic for discussion in the studies of gender. These ambiguities are one of the reasons, why chefs have to make the strong statement related to the gender. In addition to this, being a celebrity chef and the one to host the cooking show requires behavior, speech, race, and gender, so that more and more audiences like to watch the show. Role of media is significant in presenting the importance of male chefs, because there is always a dynamics between the gender and the media. Social-cultural construction of the gender is mediated through the media, which reflects the value related to the gender through portraying their beliefs.
Men are portrayed as active, fearless, tough, hard, adventurous, powerful, and independent. All these characteristics of the male chef, makes them popular over the television. Construction of gender is the ongoing process and one of the resources that are drawn is to achieve the language. For example, Anthony Bourdain is one of the popular celebrity chefs and even host his own show on the Discovery Channel. The character of the show is portrayed as active, fearless, tough and willing to take all types of risks. The show focus on the language used by Bourdain, these include three stereo-typical masculine traits that recur from the analysis, which was conducted through the gathered data, such as violence, toughness, and sexual aggression (Bouchet 1999). Through all these characteristics within the celebrity chefs, they have the responsibility to improve the lifestyle of public.
It is the responsibility of celebrity chef to use their name and fame to create awareness among the public about the importance of healthy foods. It is their duty to create awareness about the importance of green vegetables, and how it is important in the growth of the person and helps in fighting with the diseases. The main benefit of celebrity chefs is that many people try to follow them and try to learn different cooking styles, their looks and most importantly people watch the behavior of the chef on the show. Male celebrity is more considered for the show, as they perform the balancing act between the dramatize deliciousness and the requirement of looking disgusting (Bouchet 1999).
Celebrity chef also promotes the healthier ways of eating among the people, so that they could live the healthy life without facing any kind of disease. It is true that people follow celebrities and try to copy their behavior and skills. The main factor that supports the celebrities in maintaining their charm within the public is through their innovation. Innovative recipes presented by chefs on the cookery shows often attract the attention of the audiences and this helps the celebrity chef in enhancing their goodwill among their followers. It is true, there is a lot of competition in the food and beverage industry, and in this context it is important that new recipes and promotional strategies should be implemented by the chefs, in order to increase their followers.
Men are also masters in the kitchen
It is true that men are masters of the kitchen. In present time, there are many males who are keenly interested in cooking and even try to do innovation with ingredients and present the new and unique dish (Cross Cultural Dining Etiquette 2012). There are many cookery shows in which males are equally participating with women to compete with them. Most of the men are watching the food shows and that are created impression among them and motivated them to enter in the kitchen and experiment with the ingredients. As per creative supervisor Venkatesh, Cooking is the useful skills, even for men. Food is the essential part of our life, and it is important for both men and women to learn it, but more important is to prepare the innovative and tasty dishes.
Introduction of cultural differences in dishes
In every part of the world, cultural plays a significant role in determining how the people live their life, their behavior, their interest, language, etc. It is a challenge to become acquainted with the different food cultures complexity. There is a lot of difference in the culture of many countries that relates to the concept of eating and their preferences. Differences in food cultures and is not easy to describe neither analyzed, because choice of cultural members is very important. The challenge occurs when people come from different cultures and presents their preferences.
Among the various differences employed in the multiple cultures in building the food culture, some are physiological taste like sweet, salty, bitter, sour, warm, cold, dry, and spicy. Some varies according to the preparation like raw, boiled, and fried. These variations are concerned with the basic attitudes with the nature and the universe. Food also varies according to the social ties, such as public, traditional, luxurious, private, everyday like, festive, and exotic. All these variations represent that how men has developed its preferences and culture through living in different parts of the world (KIm 2012).
In present time, international, inter-Relient, and culturally diverse economy of the world, cross cultural differences impacts over the success of the business. These differences are in terms of the understanding of the values, protocol of various cultures and that has positive influences on the market functioning in different parts of the world. Cultural differences bring different problems or issues with it, the major problem faced by most of the chefs in different part of the world is a language barrier, while encountering with the customers. Customers face problem in placing their orders or communicating over the products and services to the hotel staff.
The issue of language barriers was critical at the time of inter-cultural service encounters. Inter-cultural service encounters, in which service providers and customers belong to different cultures. Such type of inter-cultural service encounters influences the cultural differences. Every place in the world has different customs that relate to dining customs of the place. There are many foreigners that find the terminology and customs to accomplish in eating with others. In America business at breakfast is given more importance and at some places lunch is considered as more important (KIm 2012). As there are are many differences in the culture of different countries, people are practicing innovation with the dishes in order to promote their culture.In present time, cookery shows are getting very popular that presents the picture of different cuisine of different countries. Cookery shows are the best medium to present the culture of different countries.
The French chef that started in the year 1963, was the first cooking show that discussed about the food media genre. The aim of the show was to explore new and different methods to approach the food by competition, pop culture, travel, and adventure, while it also presents the technique based information. Cookery shows present the dishes of different countries, through which culture of different countries is highlighted and it becomes possible for the people’s to learn and understand the cuisines of different countries. Food television includes many cooking shows, such as 30 Minute Meals with Rachel Ray and Top Chef. These shows have changed the experience of cooking. The general criteria related to dishes of different countries relates to different products (D. M. Malene 2011). As the taste sensation plays a significant role, people are trying to taste different cuisine prepared in different countries. Therefore, culture plays important role in food and in present time cookery shows has proved to be an added advantage to present the dishes to different people, living in different parts of the world (Ketchum 2005).
Effect of healthy food making habits and healthy food
Health and wellness is becoming a preference in food and eating habits of most of the people all over the world due to rising obesity and health problems, specifically in western countries. Today, TV cookery shows are not only offering the easy to make cooking recipes and techniques, but they also focus on healthy technique of cooking food so that nutrients are retained while cooking along-with maintenance of hygiene in the kitchen area. Some of the cookery shows function as the provider of recipes of favourite meals that are healthier and contain fewer calories. They show how to replace the ingredients that contain high calories with those that have less fat and healthier additions (Lifetime’s Cook Yourself Thin is a New Healthy Cooking Show 2011). For instance, Master Chef Australia features in its show healthy eating and cooking habits as well as cooking methods that are healthier. The winner of the first Master Chef USA is promoting the healthier cooking method by the use of the method of SousVide Supreme in which the food is vacuum sealed and then immersed in a water bath after which is it is cooked at a very precise and consistent temperature so as to make the food healthy.
The winner of the show takes the opportunity to spread the significance and know-how of healthier cooking methods for making delicious recipes to general public. This example denotes the function of the cooking reality show in spreading the message of healthy eating and cooking which is becoming a preference of people in the modern world. As people look for healthy alternatives for their daily consumption of food, cookery shows function as the spreader of use of specific techniques for cooking. Moreover, the shows also take care of maintaining the nutrients, texture and the natural flavouring of the food intact so that there is no requirement of the additional artificial flavours for making a delicious gourmet meal (MasterChef USA Winner Promotes SousVide Supreme 2011).
This trend of the getting more healthy and organic through TV cookery shows is becoming increasingly popular and there is need of more such healthy cookery shows that can make people thin and conscious about their eating and cooking habits. Hygiene is also given due importance in these shows. Demonstration of techniques related to maintenance of hygiene in the shows the function of the TV cooking programs as spreading the message of hygienic cooking.
It is the major benefit of watching cookery shows on television because viewers get acquainted to healthy cooking techniques and hygiene which they can take care of in their households eliminating the concern of over-cooking and cooking the food to perfection. Thus, cookery shows on TV are becoming the source of gaining knowledge on maintaining nutrition, texture and flavour of the food they are making without compromising with the health factor (Malene 2011, 23).
Conclusion
The study presents the discussion over the popularity of cooking shows, which encounter with the category of television programs all over the world. The study has clearly mentioned about the interest of people, which has grown after the telecast of the various cooking shows shows on different channels. It has been analyzed for the study that cooking shows have changed the experience of cooking, as most of the dishes from different cultures could be learnt and implemented after learning from the cookery show. With the passage of time, the cooking methods have changed, now people don’t search for cooking books for preparing their dishes. Now they can explore the internet or either learn the same from the various cooking programs shown on different channels.
The study has also presented the picture of celebrity male chef. Male chefs are presented as active, tough, hard, confident , and risk taking while experimenting with the ingredients. There have been several changes in the perspectives of the general public regarding the culinary art and cooking since the cookery programs started to be broadcasted, such as seeing male chefs as masters of the kitchen, garnishing the dish by people at home in the same way as done by professionals, trying new dishes that are not part of the local culture and hail from different cuisine and culture, and many other changes. The essay discusses the functions of cookery programs, such as learning new dishes, step-by-step method and introduction of cultural differences throughout the dishes. The study also includes about the reference of three food programs in the world will add to the relevant discussion and will present the functions of cookery shows in a comprehensive manner.
People use to believe that women are the one who suppose to be in the kitchen and doing all about the cooking stuffs, however the concept of women being in the kitchen is changing nowadays. Most of the top chefs that are known by people around the world are male chefs mainly. It can be summarized from the study that not only women but male are taking part in the kitchen and has even proved as the popular chefs of the world.
If you want Marketing management Assignment Help study samples to help you write professional custom essay’s and essay writing help.
Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.
To get more information, please contact us or visit www.myassignmenthelp.Com
