Marketing Management Assignment help on : Define Marketing Management
Define Marketing Management
Marketing management is a very important aspect of every business. It is a principle that mainly focuses on the marketing techniques followed by different firms. It analyses the activities and marketing resources of a firm. Due to globalization and various global sources the companies need to adapt with different marketing sources that makes them successful beyond their country’s barriers. It is very important to use a skilful marketing manager and use a strategy that can help in making a global presence. The function of a marketing manager varies significantly and depends on the type and size of the organization. While developing a marketing concept the wants of the consumer is the most important part. The marketing manager of a large firm can act as an overall general manager and work on the product assigned. His job will be to develop a cost effective marketing strategy that will help in creating an understanding of the business of the company and improve their reach. It is important to make sure that the principle of marketing management does not overlap with the discipline of strategic planning (Business Directory n.d.).
In the process of marketing management the firm needs to plan and execute the pricing, promotion, conception, and also the distribution of goods and services that would satisfy the needs of consumers and meet the organizational goals. The principle of marketing management can also be called demand management as it influences the composition and timing the demand in a way that would help the organization meet its objectives. It is the job of the marketing managers to make market research, plan, and control and implement different marketing ideas. In marketing management the first thing you need to do is to plan your target market and develop a proper communication network (Principles of Marketing n.d.).
Definition of ‘Market Orientation’
Marketing Orientation is a philosophy that is focused on analysing and meeting the needs and desires of the consumers with the help of a product mix. Market orientation is different from the previous marketing strategies and focuses on developing a tailor made product that would meet the wants of the consumers. Market orientation is a coordinated campaign created by marketing managers that links the consumers and the products (investopedian.d.). Market orientation perspectives include decision making perspective, market intelligence perspective, cultural based behavioural perspective, strategic perspective, and customer orientation perspective. The aim of market orientation is to implement a marketing concept (business directory n.d.)
Reflect on the Market Orientation and Management of an organisation you are aware of:
The market orientation and management of Coke has been more than successful. The marketing managers at the company have successfully helped the company make a nice reputation and meet the requirements of the consumers. The company makes an extensive research of the requirements of the consumers and then makes the products that would surely meet their needs. They are very innovative in developing new products that are market oriented and the consumers have their products without any hesitation. It certainly has helped them in developing a band name and ensures quality.
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