Marketing essay on: Product Standardization Strategy
According to the article standardization of the product has been referred to as one of the methods which would help in the reduction of cost as well as increase the level of quality. With the help of standardization of the product, the organization would be able to increase the levels of production, decrease the cost of raw material as well as reinforce the brand of a particular product. The relevance of this article can be studied with the help of the following three aspects such as components, packaging & quantity of the product (Acevedo, 2012).
The theory of international marketing which has been used in this particular article is modifying the products by using innovative packaging & labeling. Slight changes within the packaging of the products would help to standardize the product offering globally. For example, if someone wants to sell a Candy in US & expand its operations in Spain, then the marketer shall change the packaging and use the colors which would help to attract the Spanish population. Innovativeness within the product could also be seen in regards to quantity of product which is supplied by the marketer (Acevedo, 2012). For example, potato chips could be served to the population in different packing such as family pack, snack size, etc.
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