Marketing essay on: Evaluation of business opportunity – a business case
Prepare a report identifying a NEW business opportunity in the hospitality / event industry. You
must justify what is new about this opportunity. You are looking at the feasibility between options. In the next task, you will be asked to develop a full business plan for the opportunity that you recommend in this assignment. You should present at least two options / alternatives. Explain and justify your choice of opportunity, to justify the investment of time and resources in the development and implementation of a full business plan.
You should include an opportunity cost analysis and cost benefit analysis as part of your business case. You are expected to draw on your knowledge of finance/accounting, marketing, HRM, business law, economics in justifying your proposed opportunity.
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