Marketing essay on: Australian television

The introduction of television in Australia was first done in the year 1956. In 1956, all the Australians were able to view one of the most awaited sporting events i.e. The Melbourne Olympics. There were various issues as well as certain debates arising during the introduction of the Australian television.There have been various debates which have been fueled due to the impact of the new technologies in the media. This has also lead to certain changes in the regulatory norms & has also reported to a various types of controversies (Arrow, 2009).

The main reasons due to which certain issues have been framed at the time of the introduction of the Australian television were due to the government policies, laws, rules which have lead to amend all cross media as well as global ownership restrictions (Arrow, 2009).

The key issue which framed during the introduction of television in Australia was the effect of the laws which had led to the prevention of the similar type of ownership in case of television, radio, newspapers. The broadcasting license was not provided to the television in the Australia as it was in the similar region (Hartley, Green & Burgess, 2007).

There were various thoughts by the government, audience & the industry people. The governing body of the Australian television i.e. The Australian Broadcasting Authority (ABA) expresses that due license should be provided & not much of controversies should me made while introducing the television in Australia (Bye, 2006).

The others i.e. industry as well as the audiences also had different perspective in this regards.

The industry as well as the audiences thought that the cross media regulation license should be issued to the Australian television authority. It was further discussed that a broadcasting license should be issued to which would help in the broadcasting & the introduction of the televisions in Australia (Bye, 2006).

Thus, all the parties i.e. the government, audience as well as the industry people feel that due broadcasting license should be issued to the television authority (Hartley, Green & Burgess, 2007).

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