Marketing assignment report writing help on: Learning center
Executive Summary
In this Report it has been discussed that the business world is constantly changing in the new knowledge economy and in fact almost all the libraries are going into the stage of drastic changes (Duffy, 1999). It has been analyzed that different technologies and process have been adopted by the different libraries for enhancing the reach of knowledge among the users. It has been analyzed that social networking sites help libraries in various ways such as offering of information & news to librarians, reviews about the different books and offering fun and entertainment to the users. It is very clear that libraries have successfully implemented the changes while maintaining the core values for librarianship. At last it can be say that libraries are learning organization so they must provide a huge control in the event of knowledge management.
Introduction
It can be seen that the world of the business is altering in the innovative and new knowledge economy and all the libraries are undergoing into the phase of drastic changes. The new function of Libraries in the century of 21st required to be considered as knowledge & learning centre for their customers and intellectual commons for the respective society (Duffy, 2000) .It can be seen that suggestions & people both interact in the environment of real and virtual to diversify learning and the formation of innovative knowledge. The libraries are learning organization so they must offer a robust control in the management of the knowledge. The main motive of the research libraries is to diversify the reach of knowledge for their customers (Galagan, 1997). There are some examples which show that how the libraries have enhanced and improved the knowledge management in all the domains of library services. It can be seen that most of the Libraries have adopted new business processes and technologies in order to diversify the reach of knowledge among the users. It can be seen that various processes and technologies have been adopted by the numerous libraries such as accommodation of industrial dynamics for the products of the library, Digital Rights management, Federating Mass Digitization, Ontologies and the semantic web and Social networking and Web. In this report, every process and technology have been described in brief to know how they have contributed in order to increase the reach of the knowledge among the consumer (Abram, 1997)
Social Networking and Web
It can be seen that there are various social networking websites such as Face book, Orkut and Twitter etc can be implemented in order to build relationship and network among the users. Besides this there are other techniques such as 2.0 for developing enhanced relationships among users. It can be seen that most of the weblogs of the library have some type of purpose for the intended audience. These weblogs can be in the form of few words, small paragraph and an official statement. It is very clear that social networking sites and Webs help libraries by various ways such as offering information and news to users, offering relevant links to suggest resources of the Internet, reviews of the books and knowledge about the new magazines & books, offering fun and entertainment to users, offering information & news to various librarians, discussions on various books, give a platform for a discussion and communication between librarians so these all qualities have proved that social networking site plays an important role for libraries and other information organizations throughout all over the world. The expression web 2 is an innovative web environment which includes Wikis, Syndications and Weblogs. It can be seen that information organizations & libraries are initiating to establish such applications as a mode of forming interactive customer centered information services & library. The expression weblog indicates to a page of web including chronologically, brief and agreed objects of information. According to the researchers, weblogs are individual websites generally maintained by the individual continuously updated with innovative information, individual experiences, hyperlinks, analysis and commentary. In general, weblogs are defined as a cross among the dairy, the website and the online community. In recent time, information organizations & libraries act as a strong magnet in fascinating the users. It can be seen that the marketing is the path in changing libraries for the upcoming period. In general, marketing easily means pushing out facilities & services provided to the users. The provision of information, creative work and information of weblogs are significant for information officers and librarians. It can be seen that Weblogs is a basis of information for information organizations & libraries. It is analyzed that weblog is an instrument which libraries can implement to advance their services and to offer a mode of interaction with their users. This weblogs will result to social networking in information organizations & libraries for their societies. The limited information on HTML is the complete solution for implementation of social network (Bell, 1973)
Accommodating industrial dynamics for library products
It can be seen that accommodation of dynamics model for library products formed initially to examine the consequence of policies of library control. This model is implemented to examine the consequence of policies projected by the Library of Physics at University of Purdue. The procedures for obligations from the collection of the library have been open to monitor over the group has been negligent & penalty for customers failing to fulfill with policies of library have been placid. It can be seen that the Librarian may adopt one of the general policies. Policy 1 depicts closer control above the collection of the library, more staff and restricted policies of loan. Policy 2 depicts lesser control above the group with expanded policies of loan and enhanced consumption of numerous copies. It can be seen that after done the analysis of two policies it is observed that Policy 1 shows a decline in delay in back of loan substance at the expenditure of spending customer dissatisfaction within the library and Policy 2 shows that even superior customer approval is currently experienced (Embrey, 2002)
Digital Rights Management
It can be analyzed that one of the important functions of DRM is that it can refocus on delivery of the content about rights as compared to copies. For e.g. Libraries can be permitted to alter materials to distinct end user format as lengthy as the whole no. of objects in usage and does not go beyond the license of library. The difficulty of the requirement for constant contact above time and this difficulty can be solved by permitting libraries to collect a specially format copy which is not passed to end customers and whereas simultaneously they offer protected copies in user formats (Galagan, 1997). In the economy of new knowledge, the control of strategic knowledge and its unstoppable renewal make business to increase the competitive benefit. It can be seen that all these type of capabilities need DRM which guarantees that the files of digital shall be secure and safe and publishers will get payment as approved. It has been analyzed that libraries have delivered works in formats of digital throughout a decade. The transfer of digital works to the users of the library follows two fundamental models such as’ all you can eat’ type of model in which customers have contact to digital materials database with no boundaries on how many number of users may look an item over a point of time and the second model is an impersonation of the giving of works on hard copy and usually called as one user model. Out of these mentioned models there are various potential delivery chances with systems offering part of materials on the monitor but not permitting offline usage whereas other permit for downloading the items of the digital. It can be seen that industrial enforcement on terms of license comes into picture and this type safeguard regarded as DRM (Duffy, 2000)
Ontologies and the semantic web
It can be seen that Semantic Web Library shows the whole Semantic Web as single graph of RDF. It is analyzed that libraries enable application to solve the global graph by implementing SPARQL & SPO queries. For answering the queries, most of the libraries store information from the web of semantic by showing Http links and by answering the search engine of Sindice. It can be seen that there is current movement in the community of Semantic Web to emphasis the feature of Semantic Web. It can be analyzed that Semantic Web is understood as international information inclusive of interlinked data of RDF. For preventing the excessive information, libraries use an intended browsing algorithm which is same to the browsing algorithm implemented by the browser. The library divides a group of SPARQL queries in a number of patterns that are constantly matched with the Web of Semantic. The library uses the algorithm in the following manner like summation of capture graphs to the set of local graph and views the URL where the graph is inclusive of triple pattern. It can be seen that Ontologies can be used to enhance capturing of papers and make probable to search researchers & papers. In general the AO is implemented to show the concept network & connected resources captured from the observations. The facilities of LD help in discovering of links and enhancing the interaction among researchers (Rowley, 1999)
Federating mass digitization
The relevance of undertakings such as mass digitization has broadly recognized in the public media. It can be seen that many great world libraries has tempered by unease about whether transactions go far adequate in protecting the interests of scholars, institutional & public interests. The consequence of Search of Google Book is currently dubbed to place the efforts of library digitization into a completely framework of reference. It has been observed that plan of the Google was completely different as compared to digitization projects taken earlier by the libraries. It can be seen that Library Digitization is concentrated on preserving high excellence digital transformations out of works of copyright and to create offline information identifiable through search engine. It can be seen that debate over digitization projects has mainly focused on searching of keyword to increase the discovery (Embrey, 2002)
Conclusion
It can be seen that development of the management of the knowledge in current years has turn out to be basic concern for numerous libraries and librarians. It is very clear that knowledge management helps in comparing the difference among knowledge & information. It is very apparent that Organization & Social Change will search & share the proof of victorious organizational changes in which libraries have established them to be changeable to the specific opportunity & threat placed by the innovative service & technologies of the group digitized age and maintaining the main and core value for librarianship. In this report various process and technologies have been mentioned which shows that libraries have successfully implemented the changes in order to increase the reach of information among the users (Rowley,1999).The various process and technologies such as DRM, Federating mass digitization, semantic web, Accommodating industrial dynamics for library products and Social Networking Site and Web have been adopted by numerous libraries in order to enhance information and knowledge reach among the users.
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