Marketing Assignment help on : Public Relations
Public Relations is an important concept in the society and it can be idealised as the important fundamental for beginning any kind of communication across the humans. The concept has been given much recognition now in the professional domain and in a way has been forming an important part of all the management process. It is a phenomenon which is highly responsible for enhancing the reputation of the organisation and also for giving a shape to the image which it holds for the public. On the basis of the image which the people idealise, the nature of the relationship between the organisation and the public is determined. A standard purpose which an organisation should have is to form a cordial relationship among the members of the organisation, the stakeholders, the partners which are associated with the organisation and the staff which the company has. Once the interaction between all these members of the company is strong, the relationship which the company would form with the public would be healthy and effective. An organisation does have the posts of the Public Relation Officers, and they are the significant members who come and bridge the gap between the potential seekers of business and the organisation’s requirements of the clients (American Physical Society, pars. 1-2). The PRO’s are the ones who contribute to the business of the organisation in a big way as they as the bridge between the company’s ideas and the client’s intentions.
The public relations are the ones which are represented by a team or an individual where the company communicates with the opposite party to its best. The same creates a positive picture of the brands of the company and helps in its advertisement. The quality of the relationship which it forms with the public is based on the medium with the PRO has chosen so it could be through the press releases by the organisation, the meetings, the choice of the brand ambassador or even engaging in the public functions which are charitable in nature. In the contemporary context when the value of the Public Relations is realised it is seen that it is a kind of essential thing to meet the expectations of the public and also all the basic needs which a regular client of the company would have. PRO is just like a bridge that carries information from one end to the other and that has to be cordial at the same time being loyal to the interests of the organisation he/she/they work with (Management Study Guide, pars. 2-4) The importance of public relation department is much reflected by the fact that they are responsible to answer the queries of the customer/client to their satisfaction.
There are some pros and cons within the same concept first the positive impact which it can have in an organisation can be seen. The publicists are the social persons and therefore they have many people n their contact list kike the people from the market and the media, and so they can provide the organisation with the better channels of communication. A publicist is found to be creative and can sort out the priorities which a company ahs and work according to it, it can act as a reminding source for the stakeholders of the company so that they keep valuing their individual relationship with work (Salhofer and Isaac 7: 68-76). They impact the functioning of the organisation as a whole by considering the policies of the company thus being perfect coordination with the HR team. A publicist has a great impact on the market value of the company as it is responsible for the exposure which the PRO can provide to the organisation against it competitors. Also, it is pretty impactful for an organisation to share the experiences of the PRO so that it could b decided that what plans can be positive for the company’s growth and what are totally harmful ones (Kitchen and Proctor 7: 357-370).
On the other hand there are certain impacts which a PRO can have on the organisation the first impact can be there on the budget of the organisation, as the publicist can be of much cost to the company. The publicist has to be good, but if the organisation shows any reluctance to choose the appropriate or skilled candidate for the company the PRO can even break the associations which it might have had with the prior companies. The presence of the PRO in a company can cause certain mental dilemmas for the owner/directors of the company as there might be the need of some important clichés which could be the confidential secrets from the organisation, and this could create a hesitant situation for the directors of the company. There can be bitter consequences of the same in which it might the cost the company for the trust that it had lent to the organisation (101Public Relations pars. 2-6). The publicist are the ones who usually have their own ways of working in that way they can ask for frequent business trips or meetings, the increased professional services and that may impact the budget and the overall working environment of the company badly. So, one can say that as much the concept or the practice of public relations is important, there are also present its own advantages and the disadvantages for the management.
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