Marketing assignment help online analysis on:: Generation Y people in hospitality sector

Marketing assignment help online analysis on:: Generation Y people in hospitality sector

1. Generations
2. I belong to the generation Y that is people born in between 1984-2002.  The generation Y lives in the world of social media, SMS and other types of instant communication technologies. They focus on preserving quality of life, and have a sense of immediacy and their expectations of services and quality are higher (Lake, 2012). In order to market a restaurant and its food to generation Y people, use of social media and internet will be preferred. Online marketing including sending of e-newsletters and making press releases will be used to make this generation aware of the new restaurant and its food. As the generation is highly conscious of quality of food and fast service, the food menu will include organic fast food items including healthier options for pizzas, burgers and shakes along-with the facility of takeaway (Kotler, 2008).

Baby boomers are associated with rejection or redefinition of traditions. They focus on individualism and free spiritedness. Generation X is individualistic, self-reliant and unlike baby boomers, they are not worried of status symbol or long term careers. They have the attitude of ‘what is in it for me’. Generation Y is technology savvy and comfortable with ethnic diversity. Generation Z is highly tech-savvy, born in the digital age, and likes to do more and more mobile texting unlike generation Y (Thielfoldt & Scheef, 2004).

1. Marketing strategies: Baby Boomers: They watch TV more than any other generation. TV commercials can be used to market the restaurant among baby boomers. They also spend more time on internet so using social media specifically niche social media communities will do the work.

Generation X:  They like to research more while shopping and appreciate direct mail. Use of blogs and online content writers for writing about the restaurant would do the work. Moreover, sending direct promotional pamphlets to this generation regarding opening of the restaurant, variety of food offered, etc, can be used.

Generation Z: It likes mobile videos, online shopping and texting. Creating attractive mobile videos and an attractive corporate website of the restaurant are suitable marketing strategies for this generation (Lake, 2012).

1. Managing different generations

            Baby boomers: Steady work motivates them and they like to climb the corporate ladder. Work is at the centre of their life. They emphasize on loyalty and work on building the company. A task-oriented managerial style is suitable for them as they give due focus on doing their tasks whole heartedly.

            Generation Xers: They are less team oriented and like to draw a line between their personal and professional life. They are quite skeptical of their colleagues and just want to go home and enjoy the paychecks. Relationship oriented style is suitable for this generation workers as they are little cautious of whatever they do, so they can be managed through building relationships.

            Generation Yers: They are very creative and tend to change things as they have ‘now or never’ attitude. They are optimist and want to work if they find it meaningful. Coaching, mentoring and setting clear goals for them are best suited to manage this generation workers as they have grown up in the period of self-help mentors (Multigenerational Characteristics, 2012).

1. U.S. Department of Labor, Bureau of Labor Statistics
   1. Large amount of information and data related to the labor economics and statistics can be obtained from the website. There is information on job openings and worker characteristics under the tab of subject areas. It can be used to understand the current job openings and required characteristics of workers in the sector. There is career information for students and the ‘search by education level’ option can be used by hospitality students to identify entry level education required by certain posts. There is also information on occupational employment and area wise wages so as to get an idea of what salary or wages can be expected in a particular area. All this information is available in resources for job seekers.

2.                 

      Hospitality students can also use the website to do their homework and career planning under the separate tab of resources for students. Latest statistics on employment, wages and prices can be used for preparing reports on hospitality topics (Student or teacher, 2012).

1.  Food service managers have the responsibility for the restaurants’ daily operations ensuring customer satisfaction through dining service. The median pay is $48130. The employment for this position will decline from 2010-2020 as the job is hectic (Food Service Managers, 2012).  Lodging managers ensure that guests arrived on vacation or business travels have an overall pleasure experience. They also see that the establishment is running profitably. The work is stressful and media pay is $46,880. The job is expected to grow from 2010-2020. However the growth rate is slower than the average growth rate of other occupations. College in hospitality management will be best suited for this job (Lodging Managers, 2012).
2. The average annual salary of food service manager is $52620 and for lodging manager it is $55,100 (Economic News Release, 2011).  In California, the average annual salary for food service manager sis $53160 and for lodging managers, it is $55680 (Occupational Employment Statistics, 2011).

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