Marketing assignment on: Website design for online gaming website
1. Executive summary
The report takes into consideration a website design for an online gaming website. The report focuses upon the target audience & the objectives of the online gaming website. The target audience would include both the sex i.e. Males as well as Females.
The main objectives of the website would be Plan a well defined structure for the online gaming site, identify of the appropriate components of the online gaming site, build awareness regarding the organization amongst the potential target audience, build awareness regarding the varied games, to distribute the information about the products or services they offer, establish various points of difference which makes this online gaming website unique, how they satisfy the requirements & needs of the audience, widen the scope of visibility, high ranking which would help the organization to gather more number of visitors, maintain the website by updating it on regular basis, attract more number of audience belonging to varied age groups, have easy access to the website, ease to download more number of games. The report also highlights the layout of the homepage, category of information, content to be published on the website, a design for a good website as well as the component of website.
2. Introduction
The use of internet is one of the most crucial as well as necessary task in our day to day life. Internet is not only confined to managing accounts, making excel sheets & tracking of the products whereas it has been used for majority of the recreational activities as well. With the help of the internet, individuals would be able to buy or sell the products, download games, etc with a click of mouse. The use of internet has been increasing day by day with the type of design of the website as well as the way; they are being managed by the applicators (Failoa & Matei, 2005).
The main purpose to design a website is to attract the target audience & deliver the specified quality as well as meet the requirements of the target group. The success of the website could be seen with the number of visitors visiting the website. More the number of visitors, high are the success rate of the same. More number of visitors visiting the website means that the, the requirements specified by the visitors have been able to be solved (Wilson, 2011). The target audience of the website plays one of the most crucial roles while developing of the website. Once the design of the website has been developed, appropriate content should be put onto the site which would help the user’s to satisfy their needs or requirements (Wilson, 2011).
3. Target market
The main target audience for online games would be males whereas females too these days are getting technology freak. So, the target audience for the online games would be both Females as well as Males depending upon the age group.
The male target audience would majorly play games which violent in nature, related to speed such as bike or car racing, related o edge behaviours etc. The idea behind such type of games is to feel the win as well as stay in the competition. Approximately 60% of the males have been targeted by such type of online gaming sites. Now a day, many games have been designed for both the sexes (Wilson, 2011).
The majority of games which attracts females would be multiplayer games which have been designed relating to emotions, challenge, social interaction, etc. Many of the females have been seen playing games relating to society. SIMS & puzzle games are one of the games which have been played by the females of various age groups (Failoa & Matei, 2005).
The variety of games focusing the female sex has been on a rise. Majority of the games have been designed which would attract all age group of girls i.e. kids, girls, teenage girls. The games for females generally cover toys such as Barbie, My Liitle Pony, etc. The majority of the female population range between the age group 7-10 years (Wilson, 2011). The average age of a female population is above 30 years of age. Even the older generation prefer to play such type of online games when they are free (Failoa & Matei, 2005).
4. Objectives of the site:
The main objectives of the online gaming website could be as under. They are as follows:
Þ Plan a well defined structure for the online gaming site
Þ Identify of the appropriate components of the online gaming site
Þ Build awareness regarding the organization amongst the potential target audience
Þ Build awareness regarding the varied games
Þ To distribute the information about the products or services they offer
Þ Establish various points of difference which makes this online gaming website unique
Þ How they satisfy the requirements & needs of the audience
Þ Widen the scope of visibility
Þ High ranking which would help the organization to gather more number of visitors
Þ Maintain the website by updating it on regular basis
Þ Attract more number of audience belonging to varied age groups
Þ Have easy access to the website
Þ Ease to download more number of games
5. Homepage layout
The homepage should be quite eyed catchy which would retain as well as attract more number of visitors towards it. The first impression of the visitors would be through the design of the website (Failoa & Matei, 2005). Since, it’s a gaming website therefore; it should showcase many games belonging to different categories. The categories could be as under:
Þ action games
Þ Sports game
Þ Cricket games
Þ Strategy games
Þ Racing games
Þ Games designed for mobile
Þ Games designed for girls, teenage girls
Þ Games designed for boys, kids
Þ Multiplayer games,
Þ Disney zone
Þ Games for all categories
Þ Fun kids zone
Þ Blogs
6. Categories of information
Once the target audience & the objectives of the gaming website have been implemented, the next step while developing the website would be to use the content in the most appropriate manner. Information under various categories such as action games, sports game, cricket games, strategy games, racing games, games designed for mobile, games designed for girls, teenage girls, boys, kids, multiplayer games, Disney zone, games for all categories, fun kids zone, blogs, etc (Evad, 2008).
7. Website contents:
The content designed for the online gaming website should be quite appropriate which would help the target audience in order to satisfy the needs of the target audience. The main page of the website would include the logo of the site, description about the games, information of the site, etc (Wilson, 2011).
Some of the content which should be briefed about while making a website design would be as follows:
Þ Who you are
Þ What you do
Þ List of games offered
Þ How to contact you
Þ Make the website attractive by using bright colours
Þ Use photographs for the games, logos, etc
Þ Update the content on regular basis
Þ Keep the site fresh & the content should be grammatically correct
8. Good Website Design
The next step while designing the website would be to choose an appropriate design which would help in order to attract more of visitors towards them. Each & every visitor would judge the designing of the website by looking into the component printed over the site. The overall appearance or the look would help the visitor to judge whether the quality of the site is appropriate or not (Evad, 2008). It should be noted that, the site should showcase various types of characteristics which would help the visitors in order to have a fair knowledge about the same. A research based website should be practised.
A proper guideline should be managed which would help them in order to judge the design of the online gaming site. The managers who would manage the site should set their priorities set while designing the online gaming site (Evad, 2008).
In order to attract more visitors, the managers of the gaming site should keep in mind the following tips. These tips would help them in order to be at the top as well as serve the visitors to the best of their ability.
Þ Use an Iterative Design Approach
Þ Ensure Visual Consistency
Þ Use Black Text on Plain, High-Cont
Þ Provide Useful Content
Some of the basic principles which should be followed in order to design the website in the most effective manner would be as under. They are:
Þ Easy to access
Þ Easy to read
Þ Easy to locate
Þ Easy to navigate
Þ Consistency in the layout or the design chosen
Þ Update the information time & again
Þ Update the features of the site
Þ Easy to Download
8.1 Clarity in the information:
The first rule which the managers of the site should take into consideration while designing the site would be to have a clarity regarding the content on the website. Some of the tips which must be kept in mind would be as under. They are:
Þ The text along with the colour of the website shall be taken into consideration.
Þ A dark coloured text on a light background should be kept in mind.
Þ The size of the content should not be kept too small or large. It should be default in size i.e. 3.
Þ The alignment of the text should also be kept into consideration. The main text should be kept on the left hand side of the gaming site.
Þ The broad headlines should be kept in the middle of the site. The headlines should be well highlighted.
8.2 Easy to locate:
The online gaming site should be easy to locate. In order to practise the same, the following tips should be taken into consideration. They are as follows:
Þ The hyperlinks should be well defined as well as clear to its visitors
Þ The images, tabs, buttons should be labelled as well as easy to read
Þ The colours used should be quite familiar to the visitors
Þ A proper way should be included to go back to the main or the home page of the site
Þ Navigation tools should also be included on each & every page as well
8.3 Easy to find:
In order to have an appropriate as well as effective gaming online site, it is mandatory that the site should be easy to be accessed over the net. Once the site is made & the designs have been set, its presence shall be felt by all the visitors over the net. Proper promotion of the website shall be done. This would help in order to make the site more visible amongst the target audience. The site should be registered on the various search engines, online banners should be made, and links should be shared on the various sites as well (Evad, 2008).
8.4 Consistency of layout & design:
The webpage for the online gaming site should be quite consistent. This means that the colour combination, graphics, other design elements should be consistent enough. The font for the text used over the webpage, colour, background & the alignment for the headings or the text should be consistent as well (Atari, 2006).
8.5 Easy to download:
The gaming online website should take into consideration the following tips which would help them to download the games in the easiest manner. The various tips should be taken into consideration which would help them to download the games in a struck of a second. They are:
Þ Minimal use of images
Þ Avoid animated gifs
Þ Appropriate use of compressed images
Þ Updating the information as well as the features which would support the various browsers
Þ Keep the content fresh & alive
Þ Eliminate the outdates information from the web as well as add some new
Þ Update the existing information time to time
9. Components of a website
Some of the components which should be included on the website would be:
Þ A Home page & a wide template to have an overall attractive look of the online gaming website.
Þ Consistency in the text or appearance of the site
Þ Well structured navigation links to have an easy access to the content available on the site
Þ Colours, text, logos, graphics, map on the site
Þ A list of pages available on the site should be made visible on the right hand side of the site
Þ Various category of games offered by the gaming site
Þ Search feature on the extreme right hand side of the website
List of pages should include the following:
Þ An in depth description of the products or the service offered with a brief about the company
Þ The major objectives of the online gaming site
Þ Full contact address including an email address of the same
Þ A separate feedback column which would give the visitors the opportunity to write what they feel & how the site should upgrade the games they offer.
Þ A separate column covering the queries of the visitors. Various key words which might help the visitors to search about the online gaming site over the web.
Þ A Copyright should be displayed in the end at the right hand side corner of the main as well as all the pages of the site. The copyright for the gaming online site would look as Copyright@ Year Company Name (Ardura, Lopez, & Luna, 2010).
10. Branding & colour palette
The colour palette to be used in case of online gaming site should include the following i.e.:
Þ Colour palette of 8 bit depending upon the hardware of the computer or,
Þ Colour palette of 16 bit depending upon the hardware of the computer
Þ RGB displaying system with 32 bit
Þ 16 bit RGB as well as 24 bit RGB for various modes
Þ A different list of colour palette should be used for the different software
Þ A sample image, unique colour palette should be used in order to see the combination which would be flown over the website (Atari, 2006).
Þ The 256 levels of red, blue, yellow, green, cyan, magenta, as well as the intermediate colours such as orange, sky blue, lime, violet, sea green & fucsia should also be present in to order portray an attractive outlook of the website.
The branding for the online gaming website could be done by the following ways such as:
Þ Logos: Logo refers to one of the most important marketing tool which would help in order to attract as well as retain more number of visitors towards them. The logo on the website would have a very strong impact over the visitors. Most of the times the visitors remember the site or the organization by the logos. Logo refers to one of the most crucial as well as an important marketing tool which help in increasing the amount of revenues (Ardura, Lopez, & Luna, 2010).
Þ Graphic Designs: Apart from logos, graphic designs also play a very important role in branding of the website or a product or a service. In order to increase the number of visitors, the online gaming website should have an effective as well as an attractive design. This would have a great impact over the customers (Atari, 2006).
Þ Email marketing: With the help of email marketing, the design of the website could be sent to its customers. This would be done with the help of the bulk emails. The bulk emails would be sent to the existing as well as the potential customers. This refers to one of the most cost effective manner through which the presence of the online gaming website could be done (Evad, 2008).
Þ Promote the local business over the net
Þ Site to key directories
Þ Start with a blog
Þ Be a part of the social media
Þ Promote through online forums & lists
Þ Bookmark the site
Þ Send offers to the visitors or the customers
Þ Purchase per pay click advertisements
11. Conclusion
In order to design a website for an online gaming site, the target audience & the objectives should be taken into consideration. The major objectives in this case would be The main objectives of the website would be Plan a well defined structure for the online gaming site, identify of the appropriate components of the online gaming site, build awareness regarding the organization amongst the potential target audience (Evad, 2008), build awareness regarding the varied games, to distribute the information about the products or services they offer, establish various points of difference which makes this online gaming website unique, how they satisfy the requirements & needs of the audience, widen the scope of visibility, high ranking which would help the organization to gather more number of visitors, maintain the website by updating it on regular basis, attract more number of audience belonging to varied age groups, have easy access to the website, ease to download more number of games (Ardura, Lopez, & Luna, 2010).
Many branding tools could be used which would help the online gaming site to make its presence felt among the existing as well as potential customers. Some of the tools could be through logos, graphic design, promote the site on social media, blogs, email strategy, push mails, pay per click ads, bookmark the site, create awareness, etc (Atari, 2006).
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