Marketing assignment on: Social responsibility and its advantages

Argumentative Essay

Should companies devote expensive time and resources to managing their social responsibility? Why?Introduction

The enhanced pressure on the globalization and growing competition have initiated businesses to enhance productivity, efficiency, streamline costs ,comprise costs and produce great shareholders profit and value. First of all, social responsibility in current time in considered as the modern philosophy which reveals that all organizations and individuals are required to assist the society at large. This is normally an effort comprising acting against the social issue or safeguard of committing destructive actions to environment (Roger, 2002).  In, fact numerous individuals and companies indulge in the social responsibility due to its advantages on their society and their profitability and business. The company must maintain ethics and morality in all its process to fully implement their social accountabilities. Companies must never attempt for exploiting the resources injudiciously. In general, CSR is not assisting the needy and poor people alone. Moreover, Companies must not indulge in actions that are destructive to the atmosphere. In general, social responsibility considered as the broad topic that comprises the commitment of the company to the stakeholders, environment and the society in which it survives (Wilson, 2003). In current years, the morality and ethics issues in the business have obtained a huge deal of the attention. In recent time, numerous organizations are pursuing social and environmental initiatives and popularly called as sustainability initiatives.It is very clear that there is one researcher called Friedman whose belief was that individuals and people have responsibilities not the businesses and the individuals who are recruited by the owners of the business have accountability mainly to their workers, to fulfill their desires that in most situations are profits (Kotler & Lee, 2004).  On the other side, people who are not in the favor of CSR said that social accountability of the business is to utilize its resources and indulge in actions which are designed for enhancing the profits and indulge in the competition with no any fraud or deception. It has been examined that there was one researcher called Milton Friedman who claimed that the social accountability of the business is to utilize its resources and involve in actions which are made for increasing the profits of the Company with no any type of fraud or deception (Newell, 2005).  Friedman thought that the businesses of the companies fulfilled their social accountabilities with the help of conventional activities of the business, mainly producing required services and goods at the prices that the consumers can afford. In, fact critics have highlighted that there is restricted proof about the substance and scope of the CSR consequence on the process of the development and poverty reduction (Dyllick, Thomas & Hockerts, 2002).   On the other side, in recent time, company like Nike and other companies look social responsibility as the crucial part of the business that is examined by the enhancement in sizes of the philanthropic giving, code of the conduct and the corporation’s involvement in the projects of the community.On the other side, the company is working in the society and cannot remain away from the economic and social issues. The community offers both users and resources to meet the objectives of the business of the companies (Frynas & Jedrzej, 2008).  Those who are in the favor of the social responsibility said that CSR is how companies communicate with their external and internal shareholders, customers, employees, public authorities, nonprofit organizations etc. People who are in the favor of the CSR said that any obstacles prevailed in the community may impact the organization and the welfare of the community. Increasingly, companies are encouraged to become as socially responsible because their significant stakeholders such as employees, investors, shareholders, community and customers etc to expect businesses to address and understand applicable community and social issues. Numerous companies have realized the significance of retaining and attracting the high skilled workers for achieving these kinds of challenges. In, fact several firms have searched the case of the business for higher attention to the CSR to be forcing and particularly offering reputational risk and pressures of the business environment (Hill, Ronald & Daryl, 2007).   It has also been examined that companies are using huge resources of the community and they must take the accountability of working them as well. For instance, Companies like Pepsi along with user goods manufacturers and oil companies have withdrawn their investments from the Burma due to concerns of human right. While few people think that the CSR is the distraction which hinders businesses to perform up to their potential and destroys the economy whereas I think that the effective policy of the CSR coupled with effective business and marketing strategy which would assist the business to grow for the larger profits and benefiting the community at the large (Frynas & Jedrzej, 2008).  Those who are in the favor, recommends that companies should deploy their time and expensive resources towards the social responsibility because social responsibility in current time in considered as the modern philosophy which reveals that all organizations and individuals are required to assist the society at large. Managers must specifically concentrate on communicating the excellence of the strategies of the CSR to the society.

According to my opinion, despite of public or private, all the companies play a significant role in accomplishing social justice. It is clear that private company is more famous in numerous countries as compared to the public company. It is not possible for the government companies alone to increase the standards of poor people (Dyllick, Thomas & Hockerts, K, 2002).   However, both private and public organizations are working on resources of common public and both are required to maintain the standard of the poor people. According to my opinion, companies irrespective of private and public should spend resources and expensive time for coordinating their social responsibility. For example: Numerous organizations in supply chain may benefit from forming the positive reputation and image. Smaller companies are required to distinct them to retain and gain business in comparison to the larger companies. SMEs may benefit from enhancing their reputation and image whereas some large corporations are interested in advancing the business throughout the sector of small business and are viewing to search smaller enterprises which have formed an image for the well priced and good quality products created in the way which is viewed as socially acceptable. Another example: Famous Brands such as American Apparel, Body Shop and Foods Market have formed their enterprises on the basis of ethical values like human dignity, socially accountable procedures and ecologically sustainable operation. These famous brands are capable to distinct their brands by creating a social commitment which reflects their positive reaction to the international demand for the sustainable development (Frynas, 2005).  It can be said that CSR report of the Shell published yearly since year 1998 was considered as the good instance of the company which offers sufficient evidence of its environmental and social performance. This report motivated a lot of companies that they should deploy their extensive time and resources towards their social responsibility.Conclusion

It is concluded that companies must maintain ethics and morality in all its process to fully implement their social accountabilities. The significance of assisting the community because the organizations are working is a moral and legal accountability for both the private and public companies. It is very clear that big corporations have always exploited the resources and they must reimburse for that. Companies must recognize that, they may stay in the place of the market through users and the community in that it works. Neither management or smart governance nor the financial abilities will assist the organizations in accomplishing their long period objectives. For achieving the long period objectives, companies are required to perform their social accountabilities in the fruitful manner. At last, it can be said that I personally support the people and individuals who suggests that companies must spend extensive time and resources for maintaining their social responsibility. Generally, companies are using huge resources of the society so they become liable to maintain the society as well. Personally, I think that, it is significant for the companies to spend resources and time for maintaining their social responsibility because positive relation among society and company offer numerous advantages to the business of the Companies.

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