Marketing assignment on: Disney land positioning & CSR

Disney is planning to open one of its branches in the main city of Turkey i.e. Mugla. In order to have an in depth knowledge regarding the background of the candidates, the various tools such as Mind Map, KT Decision Analysis & Dunker Diagram.

                                    Mind Map (Source: Buzan, 2009)

The mind map would help the officials to have a brief idea regarding the positioning of the facilities as well as the people all across the Disney Land. A rough idea would be provided to the officials who would help in order to solve the problems, generate new ideas & visualize the entire structure (Buzan, 2009). This map would help in order to have a clear vision as to how the theme park placed in the city i.e. Mugla.

The KT Decision Analysis would help the Disney Land in order to define the problem, identification of the problem, establishment of the possible causes & test the various possible causes. This would help Disney Land in order to structure the amusement park in a well defined manner at Mugla keeping in mind all the possible causes which might arise at the time of opening up the park (Decision Making 2011). This analysis would help in order to the see the likely difficulties or causes which would help to see whether the Disney Land would be a success or not.In order to have another success of the Disney outlet, the officials need to consider the following aspects in mind while opening a Disney Land in a new destination i.e. Mugla (Ecolectual, 2009). The aspects to be kept in mind would be Corporate Governance, Corporate Social Responsibility (CSR), Ethics as well as the cultural aspect.

The first & the most important aspect which should be taken into consideration while opening a Disney Land at Mugla, would be to take care of the social responsibility. In order to have success (Ecolectual, 2009), Disney Land should take care of the society at large. This means that Disney should take into consideration more aggressive advertising campaign which would help to target the children at large. They should also try & broaden their scope of operations in the baby care segment as well. Disney Land should take into consideration CSR in order to capture more success into their basket. The CSR planning done would help the mothers to think of the first ever park even before the baby is born (Ecolectual, 2009).Corporate Governance refers to the second best aspect which should be taken into consideration while opening a Disney Land at Mugla (Just Means, 2011). The various policies & procedures should be taken into consideration such as the composition of the Board of Directors should not be less than 11-14 in number. A structured policies & procedures should be formulated which would be taken into consideration by the shareholders of the company. The shareholders or the stakeholders would be required to evaluate the business in a depth manner. This would help the stakeholders to know whether the amusement park is generating sufficient amount of revenues or not.

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