Marketing assignment on: Decision making process & Leadership styles

The first step for XYZ Inc in order to practice one of the best measures for marketing has been discussed in this section of the essay.Firstly, the organization should create an official website. This would help the customers or the visitors to have an online presence regarding the same. The website should include some of the crucial information such as contact address, phone numbers along with a digital resume. The website should clearly depict its benefits along with a list of customers & potential customers to its credentials. Testimonials shall be located over the web. This would provide a proof for the visitors & reap the benefits attached to it. The list of prices shall also be made on the website. The cost of building along with the cost involved for remodeling shall also be specified over the same (Pitt, Watson & Kavan, 1997).

Secondly, XYZ Inc. should offer newsletter along with different types of advice along with information. A monthly or a weekly newsletter shall be printed by the organization. This letter would describe the various articles & blogs along with a name of the website (including the name of the author). Continuous articles, blogs or write ups should be displayed over the official website. This would help to increase the level of presence in the eyes of the visitor or customer.Thirdly, reward referrals should be taken into consideration. This would help to provide the customers a gift or some amount of cash when he/she would bring in the business for the company. Business cards shall be printed to easily get in touch with the customers (Small Business Law Firms, 2011).

Fourthly, XYZ Inc. shall try to sell off its specialty by providing one of the best service in their sector i.e. construction. Large crew should be made available with XYZ Inc. which would help to finish the work in a stipulated time frame. The company should also try to offer specialty work in their own domain. XYZ Inc. shall advertise & show off the quality of work by creating a jingle or a slogan or marketing material such as cards, etc.

Þ    Workforce operational management

The second aspect which should be taken into consideration refers to workforce operational management. This means fair planning, implementation as well as control of the various processes which ensures smooth functioning of the entire process. The five M’s shall be taken into consideration i.e. Men, Material, Machine, Money & Method. It must be noted that, all the 5 M’s shall be kept into consideration. Proper planning of the same would lead to efficient production process along with an effective work force (Pitt, Watson & Kavan, 1997).

Some of the aspects which would be taken into consideration refer to as under:

Þ    Business plan

Þ    Improvements in project management

Þ    Contract administration

Þ    Financial analysis

Þ    Equipment control

Þ    Review of the cost structure

Þ    Trend analysis

Þ    Benchmarking

Þ    Use of IT & system management

Þ    Employee benefit plan

Þ    Integration of procedural controls

Þ    Use of the Project software

Some of the challenges which mighty come in way have been discussed as follows. They are:

Þ    Understand as well as control the different types of cost involved

Þ    Risk Management

Þ    To improve the overall accountability of the entire work force

Þ    To build & maintain the value of the company

Þ    Manage change by either replacing or changing the employees within the organization

Þ    Personnel training & coaching of the management

Work operational management helps to improve the overall functioning of the organization. This also helps to attain sustainable competitive advantage as well as improve the entire working environment of the organization i.e. XYZ Inc. It must be noted that, improvements within the organization would improve the overall effectiveness as well as affect the operations within the same.

Þ    Organizational structure

The following aspects should be kept to consideration while looking into the organizational chart for XYZ Construction Inc. They are as under:Þ    Planning, monitoring, controlling, scheduling site along with the various manpower planning, resource & material planning required within the construction company.

Þ    To ensure that all the activities have been done within the organization according to the norms fixed up by the operating procedures (Premarante, 2009).

Þ    All the projects shall be duly approved as per the Contract guidelines. This would help to develop the site progress along with the development of the calculation sheets.

Þ    To analyze the main scope of the work at the construction site which would help to review the overall progress of the site

Þ    Implementation of MIS reports which would help in the payments as well as execute the various projects

Þ    To make a bond with the clients as well as sort out the different types of disputes amongst the same.

Þ    To possess leadership, delegation & communication skills to maintain a bond between the client & management

Þ    Responsible for controlling the cost of the project as well as analyze the activities which operate on site.

Þ    Financial & accounts management

The objective of financial & accounts management in case of XYZ Inc. refers to the fact that, proper & in depth identification of the various risk could be done. This would help the enterprise to grow in the years to come as well as overcome all the risk factors coming in way of the organization.

With the help of financial & accounts management, the following objectives could be achieved. They have been discussed as follows:

Þ    Threats which might affect the applicability of the project can be eliminated & reduced up to a certain level (Premarante, 2009).

Þ    All the decisions within the enterprise would take into account contribution of shareholder as well as lead to sustainability within the same.

Þ    The opportunities within the business could be done quickly as well as decide whether the opportunities should be carried further or not.

Þ    Compliance & legal consideration

The next aspect to be taken into consideration refers to compliance & legal consideration within an enterprise. Some of the areas which would require proper compliance with legal consideration have been discussed as under. They are:

Þ    Start up cost

Þ    Rent or own space

Þ    Advertising options

Þ    Funding choices

Þ    Contract between the employees

Þ    To buy a well established business

Þ    Expansion possibilities

Þ    Profits

The above mentioned factors should be taken into consideration in order to grow within a particular sector. Each & every organization shall keep in mind the legalities as they have been referred to as one of the most crucial aspects for an organization. Hence, it would be guided that XYZ Inc. should hire a business lawyer which would be used as an excellent source to resolve all the discrepancies within the organization.The following legal representation shall be used in order to either start or establish the business enterprise. They are as under:

Þ    To draft a sale agreement

Þ    Commercial leases

Þ    Buyer agreements

Þ    Seller agreements

Þ    Sale the assets

Þ    Liquidation of the business

It must be seen that, the lawyer who has been hired to solve the disputes or discrepancies should have fair knowledge regarding the following:

Þ    Partnership

Þ    Franchises

Þ    Limited partnership

Þ    Corporations

Þ    Limited liability companies

Þ    Private ventures

Þ    Internal control management

Internal Control management refers a plan which takes into consideration co-ordination amongst all the methods & measures that keeps in mind the various objectives discussed below.

Þ    Safeguard the assets of XYZ Inc.

Þ    Operational efficiency

Þ    Encourage the usage f the various managerial policies

Þ    To verify the ability along with the accuracy of the data

Some of the advantages of the Internal Control Evaluation have been discussed as under. They are as follows:

Þ    Enables the statutory auditor to determine the levels of effectiveness & efficiency of the internal audit committee

Þ    The time available for the auditor to gain employment fully

Þ    Highlights the areas of improvements within the operating system as well as take up various remedial actions by the management itself

Þ    To facilitate the acquisition of an in depth knowledge & deep understanding of the entire system, etc

Þ    To enable the auditor to restrict itself in detailed examination of the various areas. This would help to attain satisfactory & intensify scrutiny in case of weak controls

Þ    To enable the government to review the entire system & look into the comprehensiveness in specific terms. The evaluation would be done by both internal & statutory auditor of XYZ Inc.

Þ    Information technology

It has been seen that, successful business houses majorly rely upon the upgraded IT which helps the organization to survive amongst the competition. It should be taken into consideration by XYZ Inc. that various integrated strategy & conduct self assessments by using various qualitative & quantitative method would help to strengthen the leadership & upgrade the information management systems (Horner, 2012).

Most of the construction companies should take into consideration the ability of the managers. The information system would also help in the straining of the project, highly sophisticated & update information would be quite successful in reducing time (Mark, 2007), cost & level of efficiencies. With high levels of competition, Information system would be quite successful in shaping the industry. This would help to provide competitive advantage over the same.

Effective cost management benefits would be practiced with the customers in form of enhanced services. This can also be done with the help of reduction in the prices which would ultimately lead to high levels of satisfaction amongst the customers (Horner, 2012).

The upgraded IT would help to increase the efficiency as well as the effectiveness of the construction company. Implementation of the business process within the organization would help to customize the offerings provided to the clients. This would lead to repetitive contracts as well as referrals.

Þ    Leadership

It must be analyzed that, the democratic leadership style should be adopted at XYZ Ltd. It should be seen that, this style of leadership would act openly & this style would help to run the entire team. The ideas of the individuals would be communicated amongst the other members of the organization. This leadership style would be one on one & free flowing in nature (Allen, 2012).

This leadership style would be quite helpful for the organization as this organization is rapidly changing its form & does not stay constant. Such type of organizations is known as Fast Moving organizations and every small change in the organization would lead to the betterment of the same (Bruce, Avolio, Fred & Todd, 2009). Each & every improvement in the same would help to upgrade & maintain its position in the industry.This leadership style would also help in order to encourage all the members of the organization to share their ideas, communicate freely with one another, analyze the information available with them & take up the most effective & efficient decision. The democratic leaders would also help to comment upon the decision so taken as well as bring certain levels of unity in the enterprise. Such type of leadership style would help in order to make changes as well as provide various deals or ways to perform or handle the situations in the enterprise. By adopting this leadership style, the entire decision making process would become quite slow (Bruce, Avolio, Fred & Todd, 2009).

  If you want Marketing management Assignment Help study samples to help you write professional custom essay’s and essay writing help.

Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.

To get more information, please contact us or visit www.myassignmenthelp.Com