Marketing Assignment Help Essay writing help:-
- Discuss who the key stakeholders are in the implementation of marketing plans, strategies or activities and outline their key roles and responsibilities. Your answer should address both internal and external stakeholders in the marketing implementation process.
2. Identify the key resources that are required to be considered in the implementation and prioritisation of marketing plans, strategies and activities. Your answers should address the three main resources areas, capital, human and financial; as well as the process of assessing how to prioritise marketing activities. Provide examples of ‘real’ live situations and product to illustrate your answer.
3. Describe how you think communication and team building strategies need to be used implementing marketing activities, particularly in relation to the personnel responsible for each element of the marketing mix. Your answer should address the organisational structure and personnel responsible for implementation of each element of the marketing mix, when implementing activities. Provide examples of ‘real’ live situations and products to illustrate you answer.
Marketing Assignment Help essay writing review:-
Key Stakeholders in marketing plans:
In order to accomplish a marketing plan, strategies and activities, a number of different key stakeholders give their vital contribution. Such key stakeholders can be divided into two broad categories namely:
Internal stakeholders:
Stakeholders that are internally related with the organization and cast a direct impact over the policies and strategies of the organization can be categorized as internal stakeholders. Key internal stakeholders of the organization and their roles can be listed as below:
(1) Management of the organization:
The management of the organization consists of the owner and shareholders of the organization who has made investment in the organization. These internal stakeholders of the organization hold the power of formulating strategies and policies for effective operations of the organization. The role of this key stakeholder is quite vital as it can change working environment of the organization effectively (Weiss, and Molinaro, 2005).
(2) Employees: Another important internal stakeholder in marketing plans, strategies and activities are the employees of the organization. Employees are entities who undertake all the operations of the organization. The effectiveness and efficiency of employees affects the proper and effective accomplishment of different activities undertaken by the organization. In this aspect, for the purpose of having a successful implementation of different marketing strategies of the organizations, the proper co operation and commitment of employees is a necessary phenomenon.
External stakeholders:
External stakeholders of the organization are the entities who are not directly related with the internal operations of the organization but affects the business strategies and planning of an organization. Some intensive external stakeholders of the organizations are:
(1) Customers: Customers are the stakeholders who pay money to organizations for buying their products and availing their services. The perception, needs and requirements of customers drives the company to undertake some new marketing strategies and initiatives. As the success of any marketing campaign highly depends upon the change in the attitude of customer regarding a particular product or service of the organization, consideration of their perspectives is highly necessary for the organization
(2) Government: The government of country in which the company wants to undertake their marketing campaign is also an important stakeholder of the organization. The government acts as a regulatory body of the country which affects the policies and planning of the organization through its different regulatory norms and policies. The organization is required to consider different governmental rules and regulations while designing their marketing strategies (Botten, Harris, and McColl 2008).
Answer 2
Key resource requirement:
There are a number of different resources required by a business organization while implementing and prioritizing different types of marketing plans, strategies and activities. Such resources can be identified under three different categories:
(1) Capital: for the purpose of undertaking any marketing activities there is a need of finance and capital investment. Capital is the basic investment which is under taken for the purpose of starting of a business activity.
(2) Human Resource: another important resource is personal that possesses specific skills and competencies for the purpose of accomplishing a specific task. In order to undertake different types of business activities, there is need of placing right personnel at the right place so that the task can be accomplished in the most effective manner.
(3) Financial: Along with capital and human resource, financial resources are also important requirement of the organization. For continuous working, the organization requires frequent supply of finance. In the daily operations of the organization also there is a need of having finance for meeting daily expenses (Clampitt, 2009).
Process of prioritizing marketing activities:
In order to undertake different marketing activities effectively, there is a need of prioritizing its marketing activities. For example, when Nike started its marketing campaign in the market of the UK, it prioritized its marketing campaign. In this context, first of all it made arrangement of capital investment. Majority of the capital investment is done by its parent company situated in the USA. Rest of the capital was issues by the company through launching its IPOs in the new market. After the arrangement of the capital, the company established its setup within the country and recruit skilled and experienced employees who can help the company undertake successful marketing campaigns in a new country. After this the company fulfilled its financial needs and requirements with the help of the revenue generated through daily operations of the organization (Pride et al 2011).
Answer 3
Role of team building and communication strategies:
The team building and communication is one of the core requirements of a successful marketing campaign. The marketing mix of a particular organization contains four important factors namely product, price, place and promotion. There are different personnel employed within the organization in order to undertake such different elements of marketing mix. An effective and efficient communication strategy allows the management to have better co ordination between such different personnel. Especially in the case of a well expended and hierarchal structure of the organization, the role of effective team building and communication strategies enhanced as it leads to better dissemination of different important information and make an effective and co ordinate strategies (Shockley-Zalabak, Morreale, and Hackman 2010).
For example in the cases of large scale multinational business organizations like McDonald, there is a wider scope of communication between different teams. As in such types of organization, different marketing activities are run on a large scale; it is quite natural of deployment of large team in the marketing campaign. In this regard, a small communication gap can lead to the failure of the marketing campaign and loss of some significant amount of investment made in such activities (Pride et al 2011).
For the successful and result oriented marketing campaign, each element of marketing mix is quite essential for the organization. From better development of the product, to effective marketing and promotion of the product there are a number of different activities are undertaken. An effective synergy between these four different elements of marketing mix allows the organization to have better and timely deployment of different type of resources such as human resource, finance and capital so that the maximum utilization of such resources can be ensured.
In this context, for better integration of efforts undertaken by different personnel within the organization there is a need of better team building and communication strategies.
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