Marketing Assignment Help Online Essay Writing Analysis On consumer electronic product: Gaming Product: XBox 360 Console game

Question??

Select an consumer electronic product (lap top, mobile phone, tablet, gaming console, TV or similar), which has been launched as a new product or relaunched with a new and distinct style in the last eighteen (18) months. You must claim the product for yourself by contacting your lecturer or tutor in person or by e-mail and naming the brand and model. Be specific, for example, “Apple iPad 2′, ‘Dell XPS14s’, ‘Samsung 8BD E8000A recorder”, not just “Panasonic TV”. As far as possible, you should ensure that you have selected a product which has not been selected by another student.

Research details on the product and write a report on the product selected, ensuring that you:
1. Describe how the quality of the product is communicated by the seller/supplier. This can be interpreted from packaging, materials, advertising, sales channels, supplier-provided information on the Internet,etc.

Solution the Question Frame is::

Executive Summary

            The following report includes the descriptions and specification of the gaming product XBOX 360 Kinetic. The report also includes the overall specification of the product in terms of its packaging, advertising by the manufacturer, sales channels, the advertisements and the suppler channel maintained by the company. The report also includes the quality specification and description which is mainly communicated by the seller or the supplier of the products. The report also includes the comparison of the product with that of the some other similar or substitute products of other manufacturers available in the market and rating the products in terms of the quality scale. The report also includes a conclusion at the end in order to provide a brief about the topic under consideration.

Introduction    

            The Xbox 360is one of the great playing games, the Xbox 360 with kinetic is for the people who like to play games with people all around the world. The Kinetic is a device which is used with the Xbox 360 game having a motion sensor input device launched by Microsoft. The Xbox 360 is the second gaming console which is developed by Microsoft and the product is the successor of Xbox. The Kinetic is the product that has been designed with a webcam style and an add-on peripheral for the Xbox 360 console game. The kinetic is the device which enables the user of the instrument to interact with the Xbox and control the Xbox without the need of touching the controller of the game. This device uses the natural user interface which can be managed using the gestures and several spoken commands. The main aim of launching the Xbox with this device is to increase the customer base and increase the gaming experience beyond the gamer base. This product mainly competes with Nintendo Wii and Sony Play station, this is the gaming console which uses the motion instead of button presses. However Xbox 360 kinetic does not depend on the use of controllers to sense the movements of the player. The gaming console uses the cameras, microphones and infrared sensors for judging where the player or user is what the player or user is saying (Wolf 2008).

Quality of the product    

            The quality of the product can easily be judged by looking at the features of the product and also specifications it provide to the users. The product works much better than it has been expected by the people, as long as if it has been provided with enough space to play the games. The product is of high quality with high technical specifications which makes it hi tech and a combined package of full gaming platform. The product provides the people loving gaming with a new experience and adventure of playing the games with the real touch (Dhir 2004).

Packaging: The gaming console is a fully loaded product provided by the company with high packaging and features. The company provides the product in several colors and with a classic design which makes it look attractive. The game is fully loaded with high features as per the demands and specifications of the customers. The product is loaded with many new features as compared to the previous version Xbox. The feature include the easy uploading of games by the user and games can also be installed from disks to the hard drive for playing them which will help in loading time and also decreasing the disk drive noise. The product has also the feature to easily hook up with friends using the video kinetic without using any head set. Easy sign up in the games by just stepping in front of the game sensor is also one of the most amazing features of the game. The game also provides with the feature to jump, spin and duck, helps to provide a unique real outdoor gaming experience (Wesley and Barczak 2010).

Materials: Several accessories and material is available with the product. This mainly includes the wired and wireless controllers, headsets for easy chatting, face plates for easy customization, dance mats, web cam for video chatting etc. there are several memory and storage devices also available with the console. The accessories also include the chat pad, media remotes, big button pad controller, wireless speed wheel, wireless microphone, support accessories and also includes the kinetic sensor setup and sensor components etc (Dhir 2004).

Advertisement: The Company made an aggressive marketing of the product in order to compete with the available products. The company has made a large marketing investment and a fund of $ 500 million has been done for marketing this product. The company officially launched the basic version of the product on MTV in the year 2005 with the detailed launch of the product on electronic entertainment expo. With the launch of kinetic with Xbox 360 the company made a whooping sale of 8 million unit’s approx in the first 60 days of its launch. The company has been the fastest selling product in the gaming product market place (Johnson and MacKenzie 2011).

Sales channels: The sales channel adopted by the company is by using several retail stores and several distribution channels which has aided the company to sell million of its products. The company products are not necessarily in demand but are in shortage at several market places. The company has effectively marketed its product and has been in high demand. The company sales channel is on a high and is expected to high in the coming period. The company sales channel is the simple channel including of distributors and retails and several tie ups with several electronic retailers who has made the product sold highly in the market place (Shippy and  Phipps 2010).

Comparison

            Comparing the Xbox 360 kinetic with similar products like the Nintendo Wii, Play station 3 and phantom it is vital to analyze the features of these products. Dividing it into different features the comparison can be done based on several factors which have been explained below:

Set-up and space requirements:

            Comparing the products it can be said that Wii is the most forgiving product of the motion system as compared to the other products. Wii can easily be set up and the only thing required in it is to attach the sensor bar. The play station requires a camera to be installed which cannot be managed with the PS3. While the kinetic is a hassle free product which once installed, but this also requires high amount of space for Kinetic, since several body parts are required in several kinetic games. The phantom is the product which requires less space but is difficult to be installed (Jones and Thiruvathukal 2012).

Which is the best for gaming?  

            Comparing the Xbox 360 kinetic with the other products it can be said that kinetic is far better than other products in terms of the gaming experience it provides. Though Wii has the advantage of greatest software lineup but still the product does not use the motion all that much as several of its games does not support the motion feature. While play station and kinetic has te advanced gaming features, as compared to phantom (Eastman 2004).

The dust factor:

            This is the common complaint which is highly seen in the Nintendo Wii, but this seems to be least seen in the play station, Xbox 360 kinetic and phantom. The most advantages in this aspect are the controller free Xbox 360 kinetic, which has nothing to catch the dust expect the camera itself. The kinetic also does need to be unplugs even when playing with the non kinetic games on Xbox. The phantom is also does not able to catch dust factor (Stang 2006).

Who the product is for

            Comparing all the products it can be said that the move is most probably for the hard core gamers, while the kinetic is highly effective for the fitness nuts, casual players and families with luxurious homes. The Wii is nearly for all the players who love to play games even for those without high definition television sets. Phantom is for the casual players with several remote games (Shippy and  Phipps 2010).

Rating

Rating the product based on the rating scale it can be said that the Xbox 360 kinetic comes with the highest points when compared with similar products. The product is highly user friendly and works on the motion of the user.  Kinetic is highly advanced in terms of specifications and also in terms of the features it offers to the gamers. The Xbox 360 kinetic comparatively more advanced as compared to other products but faced high competition with Nintendo Wii and Sony Play station.

Conclusion

            From the above analysis of the several gaming consoles it can be concluded that the industry has the large potential to grow. The industry is advancing at a higher pace and is in the growth path. In the coming period the industry is expected to grow by many folds. It can also be concluded from the above analysis that the Xbox 360 kinetic is the product which has captured a large market place from it launch.  The product has developed a huge demand for it and has been in shortage for the sellers. It can also be concluded that there are mode advancement in the technology which is expected to come in the coming period. It can also be concluded that there is a high competition in between the products available in the market. The Microsoft Xbox 360 kinetic has an edge over its competing products (Sony play station 3, Nintendo Wii remote plus and Phantom gamin console). The Xbox 360 kinetic has several advanced features and has an edge over the other products. The product has the infrared and motion sensor technology which aids the player to play the games based on its motions. The product offers the user with the advantage of playing the games without using any remote or device and acts on the actions of the player. It can also be concluded that the Xbox 360 kinetic is highly advanced and is more user friendly than the other comparative products.

MG08

If you want Marketing Essay Writing Assignment Help  study samples to help you write professional custom essay’s and essay writing help.

Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.

To get more information, please contact us or visit www.myassignmenthelp.Com