Marketing assignment help essay study on: Tourist visit in Switzerland

The number of tourists visiting the country Switzerland is huge in numbers. The tourism sector in this country has been regarded as one of the most flourishing industry across the globe. At any time, when an individual thinks of planning for a vacation, the very first place which that comes to one’s mind refers to Switzerland (Eadington & Smith, 1992).This essay takes into consideration the ecotourism as well as the adventure tourism, its history on the paradise of Earth i.e. Switzerland, (Eadington & Smith, 1992) one of the leading adventurous sports i.e. Rappelling which is being played in the sunny winters, the positive as well as the negative effects of adventure tourism as well as ecotourism in a particular region, place, country (Jacobson & Robles, 1998).

Switzerland has been one of the dream destinations amongst the globe. Switzerland has been referred to as a paradise on Earth. Switzerland consists of the variety of the adventurous sports such as skiing, mountaineering, skydiving, hiking, etc. The adventure tourism as well as the ecotourism of this small country has been talked about (Warnken & Buckley, 2000).In 1713, the adventure tourism in Switzerland was only confined to the dazzling mountains. In the year 1935, the adventure tourism shifted from the beautiful & snowy mountains to the small ports, where the tourists came to relax & accommodate themselves in the small cargo ships made available for them. In the year 1956, the international bridge constructed at Alexandria became one of the biggest adventurous spots for the tourists in the history of the Switzerland’s time line (Sobiski, 2011).

Later, in the year 1961 the adventure tourism took a change & many tourists came across from the various parts of the world to participate in one of the most famous adventurous sports i.e. skiing (Warnken & Buckley, 2000). In the year 1977, majority of the tourists or the visitors added a visit to the Uncle Henry’s house, which became one of the most famous sites to begin their adventure with. In 1990, one of the most famous sports of New Zealand i.e. Bungi jumping was on a boom in the Switzerland adventure sports. With the beginning of the new millennium, the adventure tourism at Switzerland took a different turn. The paradise on Earth was known for the various adventure sports like skiing, hiking, mountaineering, sky diving, etc (Isaacs, 2000).The essay above has highlighted the historical background of the adventure tourism in Switzerland i.e. paradise on Earth. There are a range of different sports which are being arranged round the year & hence the sports lovers visit this country in order to enjoy the numerous sporting activities (Eadington & Smith, 1992).

The next section of this essay would point out the key stages in one of the most adventurous games which are being played in Switzerland. The various adventurous sports being played by the tourists as well as the localites of Switzerland refers to rappelling also known as Abseiling in German (Eadington & Smith, 1992).

Rappelling refers to a technique or a sport which is being used by the climbers whenever they want to climb a steep or a pointed cliff without using any type of protection. This sport is more or else like rock climbing, where the climbers climb the cliff with the help of a rope (Neil & Wearing, 2009). It is one of the various adventurous sports which are being played by the tourists as well as the local visitors during the sunny winters. It is one of the most dangerous sports & involves different types of risks majorly for the inexperienced rappellers (Neil & Wearing, 2009). It must be noted that majority of the deaths occur when most of the rappellers climb the pointed cliff with the help of a rope. Another major reason due to which majority of the deaths take place would be due to the quality of the rope which is being used in order to climb the cliff. Sometimes due to friction amongst the rocks & the rope, the rope tends to slip down leading the person hanging on the rope to fall down on the ground from a quite high height (Eadington & Smith, 1992). The abseilers or the climbers are expected to use the climbing rope which would help them to have a major control over the cliff to be climbed (Warnken & Buckley, 2000). The anchors used in order to tie the rope should be stiff & made up of the hexes, nuts, etc which would help the climbers to have a full control over their weight while climbing on the cliff. A climbing harness should be provided to the climbers or the abseilers which would help them in order to climb the cliff for such long hours. Helmet, knee pads, boots, gloves prusik, rappel device should also be carried along with the rappellers in order to have a hassle free climbing up the cliff. In order to avoid such circumstances, the rappllers would be advised to take all sorts of precautionary measures in order to have a safe & the make most adventurous sport (Sobiski, 2011).A brief explanation is given about one the most adventurous sports which is being played or practiced by the tourists who visit the place. The various issues as well as impact both positive & negative of the adventure tourism & ecotourism would be discussed in the further paragraphs (Warnken & Buckley, 2000).

The adventure tourism is one of the sectors which have gained its importance all across the world. The positive impact of the adventure tourism in the surroundings could be due to the vacationers who come to visit a place & who desires to experience something new & different, would be able to use their time in the most effective & efficient manner. The economically weak areas & the upcoming markets would be able to make the most of the chance existing in the adventure tourism industry (Sobiski, 2011).

One of the major advantages as well as the positive impact of the adventure tourism in the surroundings would be by infusing the currency into the economy. This would happen through various ways such as by attracting more number of tourists providing them with various facilities such as transportation, food, hotel services & transportation (Neil & Wearing, 2009).

Adventure tourism would also positively impact the surroundings by supporting the local communities & by bringing aid to support such communities (Eadington & Smith, 1992). Adventure Aid would be provided as it merges the visitors desire to fulfil & create a distinction within the community which needs it. Attracting more number of visitors & tourists would also lead to an increase in the economic growth of the country. This would also strengthen & benefits the country to provide various facilities to the future travellers (Warnken & Buckley, 2000).

The adventure tourism is comparatively one of the economical sectors which also lead to the creation of the entrepreneurs (Natural Standard, 2011).

Apart from the various positive impact of adventure tourism there is certain negative impact of the ecotourism. These are discussed as under:

Ecotourism has been regarded as one of the growing sector on the tourism industry. The annual growth rate of the ecotourism has been approximately 10-15% but still it has not been matching up with the various standards which have been set. High levels of money has been spent but, the outcomes arrived are not up to the standards (Jacobson & Robles1998).

The first & the foremost negative impact of the ecotourism have been recorded due to a direct effect on the environment. It must be noted that the ecotourism has been regarded as a customer – focused motion but, it has been termed as a means for economic growth (Warnken & Buckley, 2000).It puts an extra pressure upon the people & the environment which requires, develops various types of infrastructure & basic facilities. Building various types of sanitation facilities, water plants, & chalets by taking advantage of the non-renewable source of energy & by utilizing the local sources depicts a negative impact on the environment (Neil & Wearing, 2009). Utilizing the natural resource such as land, etc in order to construct tourist site, cutting down trees & deterioration of the butterflies, monkeys, squirrels, etc would also have a negative impact on the environment (Natural Standard, 2011).

Shortage of the various sanitation facilities also results in disposing of the sewage waste into the rivers which makes the river dirty, contaminated for the livestock, people & wildlife who drink the water from such natural resources (Jacobson & Robles1998).

Apart from the degradation of the environment the rise in the population also leads to high levels of garbage, dirt & pollution which negatively impact the environment. It is seen that though the ecotourists declare to have high levels of education & are concerned about the depleting environment but, they hardly ever recognize the consequences due to the imbalances in the ecology (Isaacs, 2000).

The activities undertaken by the ecotourists negatively impact the environment as it disturbs the flora & fauna (Fennel, 2007).  Ecotourists states that they only click pictures & leave marks in order to preserve the ecotourism & keep it pure, but activities such as nature hike could also be regarded as destructive & harmful (Eadington & Smith, 1992). Ecotourism also impacts the wildlife in a negative sense i.e. they could scare the animals, interrupt their nesting sites, etc. This also leads to an increase in the probable risk of the reproduction of the endangered species (Isaacs, 2000).Further, increase in the urbanization, industrialization, & unsound agriculture exercises & would have a severe impact on the surroundings. One of the reasons of this is that ecotourism has led to its depletion. Ecotourism sometimes also lead to disruption & deforestation of the entire biological systems & the different modes of pollution which also contributes towards the destruction of the surroundings (Eadington & Smith, 1992).

There has been an increase in the number of vehicles which has led to the disruption of the various parks in order to convert them into roads. This has led to a serious impact on the various species of animals, birds, etc. People believe that in order to produce high revenues we need to increase the levels of the traffic & the number of tourists in a particular region which means that high amount of pressure would be present on the environment (Fennel, 2007).

The ecotourism also lead to a threat towards the home-grown culture. It is regularly claimed that the ecotourism leads to the preservation & up gradation of the habitual cultures. But, the evidence states that with the formation of the guarded areas the localites (Eadington & Smith, 1992) have lost their livelihood. The formation of the recreational area could also lead to the creation of the cruel realities of life & deny the individuals to use the natural resources such as land, water, etc in the most effective manner (Buckley, 2001).The ecotourism also negatively affect the surroundings, wildlife & the local people have to struggle in order to survive & live their freedom while being observed by the visitors or the tourists. The local people also have bitterness towards this change i.e. negative impact on the environment (Eadington & Smith, 1992).

Due to an increase in the tourism sector there various lodges have been built, high levels amount of firewood’s have been used & there has also been an increase in the levels of the tourist vehicles which leads to an increase in the levels of pollution. Increase in the number of tourists has also lead to an increased pressure on the land as well as the wildlife (Buckley, 2001).

Hence, this essay takes into consideration the ecotourism as well as the adventure tourism, its history on the paradise of Earth i.e. Switzerland, (Eadington & Smith, 1992) one of the leading adventurous sports i.e. Rappelling which is being played in the sunny winters, the positive as well as the negative effects of adventure tourism as well as ecotourism in a particular region, place, country (Jacobson & Robles, 1998).

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