Marketing assignment essay on: Museums reports and the hotels

The museums, the hotels and resorts and the festivals of all the places are promoted in a particular way so that people from different country can get attracted to visit the country. The museums of all the country market it so that people from different part of the world can come down for the purpose of heritage tourism.  Museums, generally, do online listings and they also hire organizations for a short period of time to pamphlet and poster distribution. By doing so, people will be aware about the additions to the museum and they will attracted to visit the museum again. Museums also tie-up with tour operators so that tourists who come to visit the country doesn’t miss on the museum (NBER 1991)

All the places which are termed as heritage tourist spot tend to have an annual festival. An increase in the number of tourists is the main motto of this annual festival. The arrival of this festival is known to all the potential tourists thus, attracting more people than expected. They promotion committee uses direct tool, that is, word of mouth communication as a major marketing tool. The services provided to the guests at this point of time is consistent every year so that the guests aren’t disappointed with the expectations that they had. Apart from that, if an annual function is around the corner then the advertisement of the same is published in various magazine thus, the potential crowd is automatically attracted (AttractMarketing).

The government of every state acts smartly and hence, they follow a standard process when it comes to marketing of heritage tourism. They start the marketing with assessing the opportunities that are present in their state or country. Professionals evaluate the museums, palaces, traditional hotels, traditional resorts and other cultural resources that are available. Cultural resources, basically, means craftsman, ethnic restaurants, traditional entertainers like that singers, storytellers and folk dancers. Once the professionals are sure that they can present the particular place as a heritage tourist spot then they look for things that will make the visitors happy. First and foremost, they look for the security of people who visit this location and at the same time, they also make arrangements for proper comfortable hotels so that the tourists can relax after their tiring day (PhenyoTourismInternational).

Once the government has assessed the resources, for heritage tourism, that they have, they plan to develop the resources that will be required by the tourists. Any function tends to remain incomplete without human resources and heritage tourism is not an exemption. The professionals hire people who can take care of the tourists who visit the place. They hire people among the local so that they are well aware about the things that are present in and around. Apart from that, the state government also takes help from other state government if they aren’t having enough resources. After the finalization of human resources, here comes the financial resources. The museums, palaces, hotels, resorts and other places of attraction will have to be improved so that it can look attractive to the tourists. The government looks for banks which can help them with funds for improvement of the national resources (CulturalHeritageTourism 2011)

The resources, that will be required to manage the tourists, are arranged. First, the professionals will prepare brochures, tourist guides and all the necessary things that will help the tourists to be safe. Apart from that, the professionals will also have to make changes in the building and other heritage tourist attractions because if it looks very old then the tourists will not be attracted. They also prepare signs and hoardings so that the tourists can get an idea regarding the direction in which they need to move ahead. The hoarding will mention the details about the attraction so that the tourists can read and understand the importance of each and every thing that is present in the museum, palace, hotel and attractions. Once all these things are done, the professionals also manage them so that the tourists don’t cause any damage to anything. They have proper watchman and security guards standing at regular intervals so that they can protect the attractions from visitors who are trying to harm anything (CulturalHeritageTourism 2011).

After all these things are done, here comes the proper marketing wherein professionals market about the heritage tourism that is available in the state. The government, generally, gives information to the press regarding the activities that they have done to improve the place. The journalists publish certain pictures of the tourist location on magazines and newspaper so that the potential visitors can be attracted. Web sites are created so that people who are good with internet surfing can visit their website to understand the availability of heritage tourism in that particular place. Apart from that, advertisements are placed on televisions at regular intervals so that people are aware about the availability of various things. Heritage tourism marketing has gone a step further by way of organizing trade shows. In the trade shows, the visitors are given a brief idea about the heritage tourism that the state holds so that people are attracted to visit this (PhenyoTourismInternational).

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