Marketing assignment essay on: Heritage tourism & culture
If a country has heritage tourism then it can be said that the country is blessed. Not all countries are blessed to offer heritage tourism to the world. People, who are born and bought up in western culture, are willing to shell out a fortune to see the beauty which existed centuries ago. Heritage tourism can be described as a place which has a historic past attached to it. People who live in and around that particular region follow the norms that were set years ago so that they can keep the old culture alive. Going on heritage tourism allows the tourist to get a real, deep understanding about the soil where they are standing. It is, merely, impossible today to understand the heritage of any country by just reading the facts about the country on the internet. Today all the country has adopted themselves to western culture and hence, they have lost their original identity. Even the younger generation in Asia, today, isn’t aware about the heritage of the soil in which they are born. A special thanks to heritage tourism that attracts people who are really willing to go out of their way, just to get a glimpse of heritage.
Heritage tourism starts with the Museum that are present in the country. The government of every country is spending a fortune so that they can maintain the museums that they have. The museums associated with heritage tourism talk a lot about some particular event or personality. Many countries also convert the house of some other historic personality into a museum. The tourists who are really keen to understand the personality in detail will get to know once they enter the museum. Apart from their life story, one will also get to see the things that they used while they were residing in that particular house. A tourist who loves to see the architectural work will notice that the architectural work on the walls of the museum will be completely different than that of the architectural work, that is, seen in today’s house. (Chhabra 2010).
Heritage hotels and resorts cannot be ignored while talking about heritage tourism. Heritage hotels and resorts serve as much more than that of just tourism. These hotels are so large that the tourists can get a clear idea regarding the richness that the country held in the past. The idea which the tourists develop, are used in the future for attracting foreign investors. Apart from that, if foreign investors visit the country then they are given an opportunity to stay in the heritage resort. These investors stay here and after a certain point of time they come back to arrange weddings and other functions in the resort. For the same, they are asked to pay a heavy price thus, it leads to business rather than anything else (Edmund 2009).
Festivals also play a major role in attracting the tourists from other countries. During the festive season, the heritage tourism is a lot because people love to be a part of festivals. Apart from the regular festivals that are celebrated; to make a boom in the tourism industry, many festivals are created so that the number of tourists is increased. The government of tourism introduces various festivals among people so that they can market the same among foreigners and they can come down to visit the place and celebrate festivals. The festivals that are created for attracting tourists are celebrated in a various traditional way so that the tourists get to know the real fact of the soil (RajasthanHeritageTours).
Shopping completes heritage tourism. If a tourist visit these heritage places then they will come across various things that were used during the historic period. Apart from that, the tourists will also find dresses which the local people wear. The dresses which are sold for the tourists are comparatively expensive than that of the dresses with the local people purchase. This is one of the most popular ways of income for people who have been staying in the local area for ages. The shopping doesn’t end with purchasing the traditional and local things, it also allows the tourists to eat all the local things. These eatables are very expensive and they are prepared in a very traditional way and it is prepared in open as well so that the tourists can be attracted to eat what they see. This shopping location is not constrained only to local villages or places outside the historical museum or hotels; the tourists will get access to local things in all possible places like that of the Airport, bus stop and all others (Chhabra 2010).
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