IT Management on: Business communication & technology

Stage 1:

Background of the business:The background of the business states that being the leader of a small team that has been consulted to make some changes within a large retail store (or alternative). There are few options which have being the major concerns in bringing a new form of technology, renovation and/or equipment.

Problems being faced by the business:

The problems faced by the business have been discussed as under. They are as follows:

Þ    How to improve the morale of the store staff

Þ    How to keep the staff people motivated towards the accomplishment of the predetermined goals & objectives (Dennis, 2011).

Þ    How to help the customers to locate the products without hiring many people or staff personnel

Þ    How to improve the overall customer experience & build high levels of customer loyalty

Þ    How to improve the levels of productivity within the retail stores.

Needs for change:

The need for change within the retail store has been described as under. They are:

Þ    To be at par with the other retail stores in town or a country

Þ    To match with the increased levels of competition

Þ    Embrace hospitality within the retail store

Þ    To provide high levels of information to its customers

Goals & Objectives:

The goals & objectives which need to be fulfilled with the implementation of change within the retail store would be – “The main goal for managing change within the retail store is to practice high levels of profitability along with providing better customer service as well as retaining customers which would lead to high efficiency levels and grow in the future years to come” (Suttle, 2010).

SWOT Analysis:

The acronym SWOT analysis would be referred to as a marketing tool which would help in order to see the main strengths, opportunities, weakness & threats of the same. They are as under:

The strengths for retail store which would be solved by managing change:

Þ    Would be to change the consumer habits & lifestyles

Þ    Plastic card revolution

Þ    Greater availability of quality retail space

Opportunities

Some of the opportunities for a retail store as are follows:

Þ    Potential investment

Þ    Fastest growing formats

Þ    Retail stress within the rural sector

Þ    Retail sector have been regarded as a sector with high levels of potential

Þ    E-retailing

Þ    Retail franchising

Þ    Wholesale tradingWeakness

Some of the weakness which has been discussed are as under:

Þ    Underdeveloped supply chain

Þ    Hurdles in the taxation policies

Þ    Lack of utilities

Þ    Underdeveloped logistics infrastructure

Þ    Absence of cold chain networks

Þ    Grey market presenceThreats

The threats are as under:

Þ    Lack of differentiation

Þ    Poor inventory turns

Þ    Inflation

Þ    Social issues

Þ    Political issues

Risk factors involved:

Stage 2:

Stakeholders:

The stakeholders associated while managing the change within the retail industry have been listed as under:

Þ    Shareholders

Þ    Lenders

Þ    Public Authorities

Þ    Clients

Þ    Customers

Þ    Competitors

Þ    Sub Contractors

Þ    Employees

Þ    Various communities

Þ    Media people

Importance of Stakeholders:

The importance of stakeholders can be seen with respect to the way with which they help in managing change. Stakeholders have been referred to as the body & soul for any organization as they are the ones who take up the major decisions for the particular organization. In this case, the stakeholders/shareholders would be required to manage the change in the best possible manner (Deloitte, 2010).

Stage 3:

Organizational Systems & Technology:

The organizational systems & technology which shall be utilized in order to mange change in a better manner have been discussed as under:

Þ    Enterprise resource planning (ERP) is software that helps in integration of external & internal information across the entire enterprise, embracing manufacturing, accounting/finance, sales & service, etc. The basic purpose of ERP System is to simplify the flow of information between all the business verticals inside the boundaries of the company (Joseph, 2012).

Þ    There are various types of Decision Support System shall be adopted by the retail store in order to help the managers to take decisions depending upon the organizations needs & requirements. Data Analysis System is a system that helped the managers to analyze all the information that is being inserted into the computer (Co Design, 2012).

It must be ensured that, all the members of the store including the employees, staff members, etc shall be well communicated regarding the change which is going too implemented within the store. Proper communication strategies shall be utilized by the same.

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