- a. Blogs and their Social Impact
Blogging is a combination of aspects to think and write with the aspects of the presentation of the content being written and it has been seen to be added in the conversation as will. In a blog of personal writing, every post is written down in a quick manner and the post is published immediately (Davidow & Uttal 2005). Instead of drafting and revising until every piece which has been written seems to be perfect, bloggers have the tendency of publishing more frequent and does not require perfectionism.
Impact of Blogs
A blog can be considered as a valuable tool and there are various reasons behind the blog being an important tool of marketing. Even if the organization does not have sufficient time for maintaining it, a service of article writing should be hired along with a content writer for the creation of the content (Davidow & Uttal 2005). Blogs definitely have an impact on the communication of face-to-face as it helps in building a base of the conversation. At times, people need a starting point to begin with a conversation.
Blogs and Face to face communication
Any business which does not have a marketing plan of content, going well online is a difficult and impossible task. Many people consult the internet for knowing facts and figures and also for making purchases. Because of this particular reason, a business organization must start considering a company blog as an element of the writing of web content. Blogging can also be considered as a good source of learning by the views, experiences, expressions and feelings of other individuals. Not just by reading blogs, by writing blogs it increases the confidence level of the writer for performing researches and expressing views which helps in improving the skills of writing of individuals as well (Davidow & Uttal 2005).
Blogs increase the information amount
Blog writing helps in the creation of that starting point. Individuals blog their impressions and expressions which are immediate; and the response that is received is also the immediate idea which came in the mind of an individual. Individuals blog what they experience or discussions that are being continued on other blogs. However, when an individual blogs, there is always a sense of awareness regarding the number of audiences. This initiate in writing the thoughts in a clearer manner than it would have been written in a journal or any such content which has to be kept to them (Davidow & Uttal 2005). Blog writing also enacts as a grape-wine communication as it helps in increasing the flow of the amount of information as there is a wider range of audience with a wide range of responses from the readers of the respective blog and also from the readers related to other links of blog. By all these points it can be concluded that blogs can be considered as a valuable tool, having a positive effect on the face-to-face communication, and also tends to increase the flow of the amount of information as it enacts as a good source of grape-wine communication. Further, the writing of blogs can also be considered as a good tool of learning and improving the skills of the individuals as well (Davidow & Uttal 2005)
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- b. Ensuring Positive aspects of Blogs being Achieved
There are various blogs for various organizations and their aim is to improve the employee communication. The impact of the blogs can be positive because through the use of blogs, organization members can express their views freely without the problem of communicating faced by them. This is possible as they can have different names under the same proposal. Blogs create a virtual dimension and hence makes possible for individuals to discuss notions that they are actually not free to talk about in the public. Additionally, a blog can be used as a valuable tool such as for the school in the stated case study. because it allows the users to become creative and perceptive towards even the serious notions in the world. Blogs may not have an effect on face to face communication. Some blogs are appreciated while others are debated upon and this makes them face certain dilemmas (Deshpande et al 2007). These dilemmas have to be faced in accordance to the deals and perspectives of organizations and this simply illustrates an interest in the dimension. This makes people feel that their personal circumference and environment has somewhere been causing a threat and this makes them feel violated. Organizations can simply make sure that the actions of the organizations and the function of HR is taken positively for ensuring the blogs aspects being achieved in the best possible way. The organization can implement actions that make the blogs positive and this will ensure that there is a positive side to the employees and the effect on them. Blogs create positivity for sure but this positivity can be enhanced by privacy issues being maintained in the company. There is a social impact of blogging on all individuals which should be recognized by the organizations (Deshpande et al 2007). The social impact should not be adverse and this impact has to ensure that no private rights of individuals are violated. What the company should ensure is the principle working of a blog. HR management should let their employees know that the blog they create should be selective, their content should be admirable and the relationship that they built through a blog should be for long term. These are some tactical recommendations that can be provided to employees of an organization but there shoul be some tactical agreements as well. These tactical agreements should lead towards ceasing the blog of those employees that spoil the reputation of a company and the management of the organization as well (Berry 2008).
Blogs are powerful tools and with the help of any kind of blog a virtual dimension can be created through a stronger perspective entirely dependent on the privacy notions that bound all organizations (Deshpande et al 2007). There should be a perfect alignment between the information and the accessibility which is mutual and outlined through useful perspectives of notions in the platform of subject matter and the experts defined through high content quality an high perspective of PR approach within the dimensions of any organization by means of privacy intervention. The products and services of a company should be enhanced with the help of thought process in the positive way (Berry 2008).
- c. Unethical to read the private e-mails of Employees but ethical to record the site accessed by them
Top management has implemented plans for tracking the way in which the employees use Information Technology and the internet and this approach has to be ensured by the executives of human resources thinking that the managers should opt towards an ethical point of view for reading the private e mails of employees and record the sites that are accessed by the employees on the world wide web access. This will help in ensuring that the organization and the employees do not result into hampering the situations of each other and each other’s reputation. The position as a consultant to ensure no privacy is violated is a difficult one. This is because it will involve the following to be restricted (Berry 2008):
- The blog post owners reputation is affected up to a degree at which there is a belief in the participants to post the informative data on the blogs
- The reputation of the owner of the blog has to be better and this has to be ensured through making participants believe in the informative content that is posted by them on the specific site of blog
- The owners of blog posts and their reputation has a significant role to play on the impact extent at which there is a reliance of the participants on the information posted in order make decisions (Berry 2008).
The position of ensuring that the blogs are used towards the welfare of organizations is evidently a difficult on and is a speculative one. Those individuals who engage themselves in the creation of blogs are very keen on creating a different position for themselves. This ensures that Many people consult the internet for knowing facts and figures and also for making purchases. Because of this particular reason, a business organization must start considering a company blog as an element of the writing of web content. Blogging can also be considered as a good source of learning by the views, experiences, expressions and feelings of other individuals. Not just by reading blogs, by writing blogs it increases the confidence level of the writer for performing researches and expressing views which helps in improving the skills of writing of individuals as well (Berry 2008). Therefore as a consultant, the blog can be considered as a valuable tool and there are various reasons behind the blog being an important tool of marketing. Even if the organization does not have sufficient time for maintaining it, a service of article writing should be hired along with a content writer for the creation of the content. Blogs definitely have an impact on the communication of face-to-face as it helps in building a base of the conversation. At times, people need a starting point to begin with a conversation. Blog writing helps in the creation of that starting point. Individuals blog their impressions and expressions which are immediate; and the response that is received is also the immediate idea which came in the mind of an individual. Individuals blog what they experience or discussions that are being continued on other blogs (Berry 2008).
From this perspective, it remains evident that private e-mails of employees should not be read b the top managers but it is important that the sites used by employees should be tracked because as an executive of HR, it is essential to trigger a private dimension in the organization which is not exploited by any individual in the firm.
References
Berry, LL., 2008, pp. 6–8, Guiding and inspiring performance through a service strategy, Customer Service Management Magazine, no. 12
Davidow, WH. & Uttal, B., 2005, Total Customer Service: The Ultimate Weapon, Harper and Row Publishers, New York.
Deshpande, R., Farely, JU. & Webster J., 2007, pp. 23–27, Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis, Journal of Marketing, vol. 57
