Introduction

The report is used for the description of the project for the Apparel Brands Pty Ltd. The organization is an Australian based manufacturer which also distributes the generic clothing and footwear. The organization is looking to develop their own brand and products for the customer and also they are looking to leverage the opportunities for e-commerce that would be helpful for them in reducing the cost of distribution and profit margins to be increase.

The report provides the details of the value proposition for the development of the new products for the organization. The target market for the products to be developed for organization. The target market and the other necessary set up made for the venture and the consultations have been recorded in this report. Along with this the details of the team members participating in the project.

Value Proposition

The new products to be launched in the market would include accessories for women such as bags and jewelry. In addition to this the Apparel Brands Pty Ltd can also introduce new accessories for the men’s as well. These products can be offered to the customers or the more precisely the existing customers at discounted prices which would help the organization hold on to the existing customers. Additionally, the new customers would also be attracted towards the organization with launch of newer products. The products would also be helpful for the

Target Market

The products developed are to be targeted towards the men, women and even kids. The products are to be made available for all ages and all ranges. The people of the attracted by the launch of new products. This would bring about more reasons for the customers to shop on this website.

Necessary Information for setting up the venture

In the recent times it has been observed that market shares of the company have been declining due to some overseas competitors and the same has been for the Australian competitors. Hence, there has been a need for the development of a website which would be helpful for them in stabilizing their business and making steady profit. In addition to this, the total budget for setting up the venture is around $30,000. Hence, the development of the project for the organization has been done within the range of the aforesaid amount.

Consultation

For the development of the system, a system analyst, a business analyst, an IT expert, front end designer, back end designers and a database administrator is to be consulted. The business analysts would be helpful for the team in deciding on the new products that are to be decided for the innovations.

Steps for e-commerce venture

The step for the e-commerce venture for the Apparel Brands Pty Ltd has been provided below:

Task Name	Duration	Start	Finish	Predecessors
E-commerce website for Apparel Brands Pty Ltd	105 days	Mon 10/12/09	Fri 3/5/10
Identification of the high potential products	19 days	Mon 10/12/09	Thu 11/5/09
Market Research	3 days	Mon 10/12/09	Wed 10/14/09
Identification of target market	2 days	Thu 10/15/09	Fri 10/16/09	2
Identification of the products	4 days	Mon 10/19/09	Thu 10/22/09	3
Launch the product	10 days	Fri 10/23/09	Thu 11/5/09	4
Allocating a supplier	8 days	Fri 11/6/09	Tue 11/17/09
Identification of suppliers	4 days	Fri 11/6/09	Wed 11/11/09	5
Contacting the suppliers	2 days	Thu 11/12/09	Fri 11/13/09	7
Allocate a Supplier	2 days	Mon 11/16/09	Tue 11/17/09	8
Creating online presence	18 days	Wed 11/18/09	Fri 12/11/09
Website designing	6 days	Wed 11/18/09	Wed 11/25/09	9
Database Designing	5 days	Thu 11/26/09	Wed 12/2/09	11
Database designing	7 days	Thu 12/3/09	Fri 12/11/09	12
Website development	36 days	Mon 12/14/09	Mon 2/1/10
Front end designing	8 days	Mon 12/14/09	Wed 12/23/09	13
Back end integration	8 days	Thu 12/24/09	Mon 1/4/10	15
Database development	9 days	Tue 1/5/10	Fri 1/15/10	16
Social media integration	11 days	Mon 1/18/10	Mon 2/1/10	17
Shipping and fulfillment process	11 days	Tue 2/2/10	Tue 2/16/10
Identify shipping process	6 days	Tue 2/2/10	Tue 2/9/10	18
Allocate shipment personnel’s	5 days	Wed 2/10/10	Tue 2/16/10	20
Design marketing plan	13 days	Wed 2/17/10	Fri 3/5/10
Advertisements	6 days	Wed 2/17/10		21
Online profile	7 days	Thu 2/25/10	Fri 3/5/10	23

Benefit to Apparel Brands

• Customer Retention: The project would be helpful for retaining the customers of the business for the organization.
• Improve market rating: The position of the company in the market with gradually increase with the increase in the number of products to be sold by the company.
• Increase in profit margins: The profit margins would increase for the organization with the increased number of clients in the organization.
• Increase in the variety of products: The variety of product would be increased which would provide the customers with large number of options.

Cost

The cost for the development of the website for the Apparel Brands Pty Ltd is provide below:

Task Name	Cost
E-commerce website for Apparel Brands Pty Ltd	$11,756.00
Identification of the high potential products	$1,744.00
Market Research	$288.00
Identification of target market	$320.00
Identification of the products	$256.00
Launch the product	$880.00
Allocating a supplier	$1,168.00
Identification of suppliers	$736.00
Contacting the suppliers	$192.00
Allocate a Supplier	$240.00
Creating online presence	$1,584.00
Website designing	$528.00
Database Designing	$440.00
Database designing	$616.00
Website development	$5,196.00
Front end designing	$3,076.00
Back end integration	$576.00
Database development	$576.00
Social media integration	$968.00
Shipping and fulfillment process	$864.00
Identify shipping process	$384.00
Allocate shipment personnel	$480.00
Design marketing plan	$1,200.00
Advertisements	$528.00
Online profile	$672.00

Five (5) strategies to ensure each team member has input into the planning process 

In order to carry out the project it is important to manage the performance of the employees so that the project can be completed successfully within the time. The strategies that are used for the purpose of determining the team members input includes determining the effectiveness, efficiency, productivity, innovation, and profitability. These are used for the purpose of determining the input of each employees towards the project. Team effectiveness is referred to the capacity of team that is used for the purpose of accomplishing the goals. The following strategies are used for the purpose of measuring the team performance and input of each members towards the project development process. The list of measures are:

1. There is a need to tie the team’s output with the goals that are set by organization.
2. Measure team and individual performance.
3. Each team member needs to create their own measures for the purpose of evaluating the performance
4. Long term objective and short term objective needs to be identified so that the employees can work for the purpose of achieving the goals.
5. Evaluation of the employee’s performance should be carried out for the purpose of understanding their actual input.

Team performance issues

While carrying out a project along with a team it is important to ensure that each members are performing effectively for the purpose of meeting the projects objective. However while carrying out the project it has been observed that the team members are not efficient about the work. Several conflicts arouse between the team members due to difference in opinion. Thus it becomes essential to resolve the conflicts effectively within time so that it does not cause any harm towards the project development process. The major challenges that were identified within the team performance are listed below:

• Decision making became difficult due to difference in opinions
• Improper management of the team members impacted the performance of the project
• The team members lacked in creativity
• The leadership qualities were not present within the project team leader that effected the performance

Five (5) or more ideas for policies to ensure team members take responsibility for own work

For the purpose of ensuring that the team has fulfilled the needs of the project it is important to understand the way work needs to be done. Each team member should be able to work effectively for the purpose of meeting the needs of the customers. In order to determine team member’s performance, it becomes essential to establish some key policies that will be able to make them responsible for their performance. The list of policies that can be integrated within the team members are as follows:

• The organization needs to establish a system of measurement that will help in determining the performance of the team member.
• Provide incentive towards the employees so that it becomes easy to motivate the employees about their work.
• The team member should work based on the schedules so that they can ensure better way of engaging the employees.
• Motivate the employees for their small and big achievements
• The team member needs to integrate agile process for the purpose of implementing agile methodology  

Three (3) team goals

1. The main goal of the team is to develop an ecommerce website that will be able to meet the needs of the current market.
2. Secondly the company would like to develop own brands with better product range so that it becomes easy to deliver better product towards the customers.
3. Moreover the organization Apparel brands also aims at reducing the distribution costs by increasing the profit margins.

Group behavior

Assessment 3 – Third-party report for candidate:
Did the candidate provide you with information from manager?	Y
What was the information?The candidate informed that the manager wants to develop new products which are to be used for the project. The products would be launched in the website which is to be developed newly for the organization.
Did the candidate help you to achieve goals by overcoming issues with achieving activities on performance plan?	Y
Describe how: The candidate had clearly stated the requirements and milestones for guidance for completion of the project.
Team member/observer’s name:	Signature and date:
[Please fill]	[Please fill]
Candidate’s name:	Signature and date:
[Please fill]	[Please fill]

Strategies for ensuring participation of team members

There is a need to integrate the project with proper team members so that it can be executed efficiently. Each task within the project should be organized in such a way that it can generate proper productivity and will be able to enhance the performance. Thus in order to maximize thee participation it becomes essential to manage the team leader’s efficiency so that it can generate proper benefits. Before generating proper benefits, it is important to start with having a right team structure that will be able to resolve the conflicts between the team members and will be able to overcome the disputes. Hence the first aim is to maximize the team leader’s performance by maximizing the performance of the team members while carrying out the project. Team commitment and productivity are the results of active participation of team members. Thus it becomes very much essential to combine the resources for the purpose of generating better results. The different strategy that can maximize the tam participation are as follows:

• Startegy1: the team leaders should ask directly for the participation from the employees so that it becomes easy to set expectation from the employees.
• Strategy 2: the project team members must be encouraged based on the set of rules and will allow the team members to participate at different levels.
• Strategy 3: each team member should be encouraged for the purpose of including new ideas so that they can get better results at the time of project development.
• Strategy 4: Every team member should be appraised for their works so that they can get motivated about their work.

Policy and procedures to ensure team members take responsibility for own work

The policy that has been offered towards the team members for making the team members responsible are as follows:

• Workers needs to work within time and should meet the deliverables
• Each work should be carried out under supervisor
• Supervisor approval is needed for every activity  

Outcomes, outputs and KPIs for each team member

Individual Performance

	Action 1	Action 2	Action 3
Description	Development of the new products to be launched in the market.	Development of website for selling the products.	Launch of website to create an online presence for the organization.
Dependencies	The new products  would be dependent on target market and the customer requirements.	The website would be depended on the products which are to be developed.	The wireframes and the database developed for integration.
Timeline	The development is to be done in the initial phase of this project.	This part of the project is to be developed during the designing phase.	This part of the project is to be completed during the project final phase.
Responsibility	Brainstorming to think about innovative products.	Developing interfaces.	Uploading the project on domain.
Resources	Team members and business analyst	Interface designing software and front end developers.	Project manager and project team.
Review dates	[please insert]	[please insert]	[please insert]
Measurement: KPI; Outcome	New products are developed	Wireframes and interface designs	Website is uploaded on domain.

Conclusion

Thus from the above report it can be concluded that the developed ecommerce website will be able to provide better benefits towards the organization Apparel Brands, it is expected that the new market strategy of establishing a wide range of innovating products can be showcased in online website. This will help in improving the customer base as it will provide direct access towards the wide range of products. With the development if an e-commerce website it is expected that the distribution cost will also reduce and the profit margin of the organization will increase. This will thus enhance the services offered by the organization towards thee customers. The report has been divided into two parts for determine the ecommerce venture effectively. The performance of the members associated with the project are also described effectively for the purpose of managing the services that are offered by the employees. The report has included the budget for understanding the components effectively. Thus it can be stated that with the help of this report it becomes easy to manage the performance within the organization and it will become easy to implement the ecommerce website within the organization. The implementation of the ecommerce website has the potential to enhance the market value.

Task 2: Develop team cohesion and facilitate teamwork

Plan for the team meeting

In order to meet the needs of the project it becomes essential to gather and collect the aims and objectives behind carrying out the project. Thus it is essential to clarify the objective with the team members so that it becomes easy to generate the ideas for developing the projects. The main aim behind conducting the meetings are that it helps in planning the projects efficiently and also ensures that the decisions are made effectively. The main components off meetings are content, interaction and structure. The meetings types are classified out in different forms that includes inform, consult, solve problems and make decisions. In order to make the activities work effectively it becomes essential to plan the meeting process efficiently. The steps for planning a team meeting are as follows:

• Identify the main objective behind carrying out the project
• Organize and control the discussion process so that it becomes easy to manage the activities that are carried out within the system.

The group needs to be encouraged frequently so that it can develop a better way of developing the project.

Achievement of team goals

The main objective of the team was to develop an ecommerce website for the purpose of gaining better market values within the Australia. This will help in achieving the target effectively within the time. The main objective is to develop an online website that will be able to deliver the needs of the customer. The main goal of the team is to meet the project needs efficiently so that it can ensure a better performance. The market value of the Apparel brand has declined strongly in the recent days and thus it becomes essential to integrate new range of products and innovation within the business so that it can enhance the clothing industry.

Issues Encountered

While carrying out the project it has been observed that the team lacked in having effective communication skills that impacted the delivery of the project. As a team it becomes essential for every member to ensure that the project is being carried out properly so that the benefit can be obtained. There is a need to enhance the performance of the team members so that it becomes easy to complete the project successfully.

Possible processes for resolution of team issues

In order to resolve the issues it is important to conduct one to one meeting so that the views can be made clear. Each team member should be made aware about the roles and responsibility at the early stage so that they can achieve the organizational objective within time and within the budget.

Meeting Agenda

The main aim behind conducting the meeting is to highlight the issues that are identified within the project. Once the issues are highlighted in the meeting it will become easy to suggest the methods for mitigating them. In order to make a project successful it becomes essential to mitigate the issues from the team so that it can ensure a better way of managing the services that will be offered towards the customers. It becomes essential to ensure that all the requirements are fulfilled while managing the employees within the project.

Team meeting with Assessor

[Please insert]

Task 3: Liaise with stakeholders

Meeting with the manager

[Please insert]

Resolution of team performance issues

The resolution that is being offered for the purpose of enhancing the performance of team is by integrating an efficient measure such as offering huge incentives for effective work. Each employee should take initiative in order to deliver the services within time. The issue needs to be resolved effectively with the help of proper communication. This will enhance the performance as a team contribution are likely to increase with proper resolution.

Communication Processes

Communication is one of the most important management function that is associated with managerial activities. This helps in reducing the gap between the individuals and groups with the help of proper flow of information. Communication is considered to be one of the most essential process that helps in managing the activities that takes place while carrying out a project. The communication process that is selected for the purpose of communication among the team members are team meeting, emails, conference call and personal discussion with each member so that it becomes easy to share the views. With the help of an effective communication process it will become easy to carry out the project and will also ensure that each components have been successfully meet.

Strategies to keep the team on the focus of the task

Each team member should be focused towards the project and the goal of Apparel Brands Pty Ltd so that they can deliver better output. With a focused team it becomes easy to complete the project and this also offers a wide range of benefit towards the team. It is very much essential for the project members to deliver the project within time and hence it becomes essential to stay focused. The strategies that are suggested for the purpose of making team members focused are listed below:

• Set goals for each team members
• Assign every member with roles and responsibilities
• Target should be made clear to everyone
• Each member should be appraised for their little efforts
• Feedback should be generated for every action of the employees

Evaluation of team performance

The team has worked effectively for the purpose to meet the needs of the organization. However, it has been observed that some team member lacked the skills of proper communication that has impacted the project development process. It can be stated that the team leader has worked efficiently and motivated each employee so that they can meet their target within the time. The hard work of team has led to successful completeness of the project within the time. However, there is a need to conduct frequent meetings that will encourage and monitor the performance of each team member. The development of ecommerce website needs proper establishment from the team members so that it can be executed within the time. Moreover, the communication of team leader was very effective as it helped in resolving issues quickly.

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