Question:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | |
| The Reasons: | |
| Proposed Solutions: | |
| Benefits of the proposed solutions: | |
| Risk to the organisation if the proposed changes are not made: |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Answer:
- Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.
Zinn’s Burgers and Pizza
1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant). 2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff. 3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.
| Category | Sentence Number |
| Analysis of the problem: | 1,2 |
| The Reasons: | 3,5 |
| Proposed Solutions: | 6,7,8,9 |
| Benefits of the proposed solutions: | 11,12,13 |
| Risk to the organization if the proposed changes are not made: | 14,15 |
- Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.
| Sentence | Function |
| Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations. | CLAIM |
| This is due to the undeveloped infrastructure around green areas (Maksin, 2011). | SUPPORT |
| As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive. | CLAIM |
| So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011). | SUPPORT |
PART II (50 marks)
In well written essay of around 300 words, answer the following question.
- Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)
Edger Schein is known to be the Father of Organization Management structure, which gave birth to so many principles regarding the different cultures and ethics of a workplace. Edger Schein is one of the most famous professors who have extreme knowledge in the field of organizational management. He is one of the most eminent personalities to have such expertise in the field of organizational management. According to him, the main skill which is absolutely required to be employable is the skill to be a good team member and contribute to the team work.
There are both physiological and functional aspects of working in a team (Schein, 1996). As far as the functional aspects of working in a team is concerned, the main role of the employee is inter linked with the other goals and targets of the team members. If by any chance, the target of the individual employee is not completed, then it will affect the other team members in the group and this way, the consequences needs to be faced by every employee in the group. So, the key factor for this will be working in a coordinated and effective manner to achieve the goals of the employee and the team as well. Talking about the psychological reasons, the factors that consist more in this regard is that if some employees are working hard and effectively towards achieving their goals, then it will instantly motivate the other members of the team to work even harder.
This will also promote healthy competition amongst the employees and will instantly boost up their performance and this way, the goals can be reached in a more subtle and efficient way (Schein, 1985). It is not possible for a single person to achieve the desired goals of the company and thus, working in a team will help in the achievement of the target in an efficient and effective manner. Thus, these skills are very important for any team member to work for the team and be employable.
References
Schein, E.H., 1996. Culture: The missing concept in organization studies. Administrative science quarterly, pp.229-240.
Schein, E.H., 1985. Defining organizational culture. Classics of organization theory, 3(1), pp.490-502.
