Question:

1. Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.

Zinn’s Burgers and Pizza

1. Zinn’s Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinn’s restaurant).  2. However, in recent years, many of Zinn’s restaurants have begun to struggle; they are losing both customers and staff.  3. The décor and furniture look tired, cooking equipment needs replacing; the menus require updating.  As with all fast-food businesses, the chain’s sales have been threatened by the recent trend towards ‘healthy eating’ and concerns over the environmental impact of the fast-food sector.  5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinn’s Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like ‘the happy family moments’, ‘coast to coast’, ‘Full of care’ are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinn’s Burgers and Pizza needs to tap especially now.  9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11.  By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinn’s Burgers and Pizza. 13. Good décor and furniture attract the eyes naturally.   And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinn’s Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.

• Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.

PART II (50 marks)

In well written essay of around 300 words, answer the following question.

Team working is one of the core skills for employability. According to Schein (1980), teams form for both functional and psychological reasons. Write an essay discussing the functional and psychological reasons according to Schein theory. (This question will test your essay writing and paraphrasing skills.)

Answer:

a. Proposal:

b. Function of the Statement:

Part 2:

Edgar Schein is a very famous professor who was an expert in the subject of organisation management. According to Edgar Schein there are some important traits that must be possessed by a person so that the person becomes employable. A very popular theory was presented by him on the organisation culture. As per the Edgar Schein formation of a team is done due to some functional and psychological reason (Sawan, Jeon and Chen 2018). To identify these reasons Edgar Schein proposed a model of organisational culture. According to Edgar Schein, the reasons were associated with three important aspects which are artifacts, values and basic assumptions. In this case the psychological reasons are defined by the psychological contract. According to Edgar Schein there is a psychological contract between the employees and their employer. The psychological contract is a set of undocumented expectation among the employees and their organisation. If the expectations match then there will be harmony. In the other case if the expectations mismatch then there will be definitely some problems. Following that the main functional reasons include achieving any particular aim. Within the organisational culture a team is always formed to achieve any target or any aim and that is the basic functional requirement behind developing any team (Cole and Martin 2018). So, in this case also it is defined by Edgar Schein and the main functional reason for forming a team is achieving the organisational goal. Edgar Schein has always seen the organisational culture as a dominant force for any type of organisation. According to Edgar Schein the organisational culture is a pattern of shared assumptions about how one person is related with another person in the organisation. This also defines the balance of task focus with fulfilment and growth. This also affects the behaviour of the employees which play a big role in the formation of any team in the organisation from both functional and psychological aspects.

References:

Cole, J. and Martin, A.J., 2018. Developing a winning sport team culture: organizational culture in theory and practice. Sport in Society, 21(8), pp.1204-1222.

Sawan, M., Jeon, Y.H. and Chen, T.F., 2018. Relationship between organizational culture and the use of psychotropic medicines in nursing homes: A systematic integrative review. Drugs & aging, 35(3), pp.189-211.