Law essay on: Martha Stewart – communication

Introduction

Martha Stewart placed her name on the different kinds of product and this created the voice of the brand in terms of the occurrence of personal misconduct and also in terms of the risks associated with the company. The given case study describes about the management of Martha Stewart for the corporate dealings and the corporate communication for creating the public image and also for the reputation inside the trading scandal. This not only led Ms. Stewart for the response associated with the lack of situation and also with the lack of awareness. She kept her role in it and dealt with the matter of personal for the crisis and other reasons. If she had managed the communication in the timely manner, it would have been minimized and would have been created the source of strategies.

The strong leader’s personality highly depends upon the corporate image and it shapes the image effectively. The strong leaders are the icon of the corporate brand and they also lead the personal prestige so as the personal brand to the personification of the company. They also threaten the company when they are involved in the scandal. In the case of Stewart, the proper attention focused on years after years. This also created issue about the Martha Stewart’s that has impressive business energy so as the synergy in the business for the television shows and other programs for the websites as well as magazines and other important programs.

Martha Stewart was the royal face and she was also the high personality with the two important brands and this led her to imprisonment. This also created the legal so as the public relations components. Her strategic plan also met with the accusations of insider training and the media attention left to restore the actions of image. This way, it created the better understanding for Stewart itself as well as this led her to imprisonment. The strategic plan led this to manage the corporate communication and this also managed the reputation for building the high profile and the iconic profile in the organization. This way, the case study also explains about the detailed key insights of the organizations to know and to understand about the response strategies.

Martha Stewart itself made the name of the book in the year 1982 and this was really entertaining in terms of homemaking and other concerns.

Discussion

Martha Stewart is one of the major business experts in the highly publicized scandal. She is the founder and the major former CEO of the Omni Media Incorporation. She also invested a lot in terms of her business and growing areas of concerns such as she invested in the publishing, television, merchandising, electronic commerce and other related areas of partnerships.

There is the most famous homemaker in country like America that helps in better speculations and also deals with the areas of investigation and trading. She was accused from the management side for the insider training and also she sold about four thousand I m clone shares. This increased the issues of justice and also increased the amount of investigators with the purpose of guilty. She was also sentenced to prison for five important months and this way; she also met with the five months of arrest in the house.

The security charges also were fraud and were thrown out somewhere and Ms. Stewart was found guilty. After the completion of her punishment from prison, she was involved and was trying to be engaged in different ventures that created her the great magic. This involved magazines, reality and television shows etc. These shows had proved very successful for her life and most of the branded items were sold by these shows and programs successfully. There was no doubt that she was barred from the business where she was the director from last five years and today she continued to control more than 50% of shares in the major renowned company known as Martha Stewart Living Omni media and there was about 90% of voting stocks associated with them. Martha Stewart remained the beloved icon in the household for about more than thousands of years in the loyal fans.

The great career of Martha Stewart included the expert in the home living, business owner, caterer and other important positions such as stock brokers etc.

This way they developed the passion for cooking, baking, canning, and sewing and also she became the successful stock broker on Wall Street. She never forgot her passions of childhood and also she did not left her business of opening the food shop of gourmet. She focused on her visual presentations with respect to the best selling entertaining and also with the help of other recipes in the business that was published and was written in the year 1982 effectively. This way, Ms. Stewart developed her skills in the context of business and also in terms of leadership to transform the important business and success in the line of media. Therefore she became the partner of the firm and this helped her to increase the necessary and essential capital of the publisher of the successful magazine that presents the discussion on the cross selling as well as that deals with the interests in the web. She used everything that she was buying and also this helped her to publish the estimate of about more than 70$ million. In the year 1999, the rapid growth and development of her business increased to about high success. It was highly recognized and she has been named the 100’s most influential women in business. She also earned many national awards and honors. This way, Martha Stewart living Omni Media was a great success for the business of catering and this also created the well known brand for the good taste as well as for the stylish living. She was also prepared to work with different people and she has been proved really successful. The CEO of I m clone was Sam Waksal and he was the close friend of Martha Stewart. He was arrested in the charge of insider training on 12^th of June. He was also arrested in the case of bank fraud and also other perjury charges etc. Thus Waksal was sentenced to prison for seven years and he was deeply regretted for his mistakes as well as he was also guilty for his mistakes. Stewart on the other hand explained that she is not loading the stocks for selling and for other important reasons. On the month of October dated 2^nd of October and this way, on the next day she resigned from her board membership of the NEW YEAR STOCK EXCHANGE. Bacanovic was also fired and Stewart had the new worth of 650 $ million. Stewart maintained the innocence and also she was able to maintain the popularity in front of her fans. But today Ms. Stewart published the book especially known as dinner at home and it became the best book seller. Thus Martha Stewart appears to be rebounding as well as the scandal occurred at the time that there was a huge decline in the ratings as well as the internet operations and other losses. Stewart believed that her business could grow without her and because of her popularity, she lost around 51000$ million shares. She also did not demonstrate the misconducts and other penalties as well as there were strong convictions that she can reduce the misconducts so as other instances in terms of future. (Danielsethics.mgt, 2012)

Thus according to the case, Martha Stewart and inside trading act was the deceptive device in terms of connection of any security or for any other purpose. This ruling was very important from the different centuries so as it also dealt with the different theories such as the insider trading liability that was evolved over the past three decades and also the misappropriation as well as classical theory was attached to it. The first theory i.e. misappropriation theory was dealing with the traditional way and this also described the directors as well as employees. In terms of the other theory i.e. the classical theory was dealing with the illegal activities and also it was based on the insider trading and other functions as well as other approaches. (Megaessays.com, 2012)

The events of crisis occurred at all types of organization and this also formed the large number of organizations to the small family owned businesses or organizations. They have the huge potential for the victim of crisis and this also deals with the internal as well as the external stakeholders. The general communication strategies caused the quick as well as effective component of the successful crisis management.

In this study, there has been the clear focus on the scholars and the public professionals to interpret the strategies of crisis response strategies. Thus Martha Stewart was highly employed in the insider trading crisis. This helped them to set the strategies and to choose the actions for the organization to effectively meet the outside agencies. The other strategy deals for blaming the situations that was not under control. This also consisted with possible tactics and dealt with other responsibilities. (Andosciasocialogy.net, 2011)

Thus the case study is very effective in terms of public image and management of public relations and other illustrations. This case study successfully proved the important points with the help of archival records, interviews, direct observations and also with the important key artifacts. The strategies for actions as well as communication strategies dealt deeply with the important facts and the other cases. The company was publicly traded company and also it was found through the help of The New York Times and The Washington post. The selection of these newspapers was based on the large circulation and also it was based on the greater influence on the opinion of the public. The story of Martha Stewart‘s I m Clone sale was on the basis of the story and this also described the strategy for differentiation. Thus when Waksal was arrested, Stewart denied the wrong doings and the insider trading. She also tried to resolve the major issues and problems with respect to the shares of I m Clone and also with the new hiring of the new layer. (Cheng, 2011)

So through the help of thorough analysis and the thorough discussions on the case study of Martha Stewart, this can be learnt that the organization should adopt and learn from the variety of reasons as well as other situations and problems. Through this approach the organization effectively can deal with the important experiments and also with the important learning’s. Corporate leaders are dealing with the problems in the better and preventive actions. They are increasing the vigilance of the organization and also they are demonstrating the high values in the organization in terms of the valuable resource as well as the learning of the organization. So the case of the Martha Stewart was the serious impact in terms of the financial performance and the company and also in terms of the relationship. Communication is very critical to posses the image as well as the reputation of the company and the organization successfully will manage the uncertainties so as other reductions for the confusion so as the other issues. When there is a compromise in the leader’s trust as well as the relationship, the loyalty as well as the productivity suffers and thus in an organization, there is a huge requirement of understanding the value of communication so as there should have proper communication and effectiveness of transparency. This helps in better solutions. (Reasoncreek.com, 2012)

Conclusion

To conclude, the paper must end by saying that there has been the effective ways to communicate the public with certain facts and accuracy. The absence of communication in the organization does not meet with certain facts and other reasons.

This is the cause of hidden things in an organization and also this creates negative outputs in the organization. Thus the lack of information caused irresponsibility and also caused the failure to the wrong doing in the timely manners.

The appropriate strategy with accurate information is helpful for the company and is also creating high importance for the future aspects in the company. Thus it illustrates and shows the immediate as well as honest response to avoid the losses to the corporate image and reputation in the company.

So to conclude, the paper must say that there has been the proper analysis of the Martha Stewart’s case study.

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