HR Management assignment on: Socio cultural aspects of FIFA world cup 2006

Introduction

With a rise in the event management industry, there are various factors such as socio cultural aspects which would impact the FIFA World Cup 2006 (Germany). The impact of the various factors has been increasing continuously. These factors would scrutinize the funders, policy makers as well as the planners in order to grow in their future years. Based upon the various studies & surveys, an in depth analysis would be done in order to impact the various aspects such as economic, cultural, social, political & environmental factors. It must be kept in mind that, the various factors mentioned above would not only portray advantages only by would also have various disadvantages attached to it (Douglas, Douglas & Derrett, 2001).  Various positive as well as negative impact of the socio-cultural impact on FIFA World Cup 2006 should be kept in mind while analyzing the same.

Based upon the various literatures, it could be said that the sport events would take into consideration the various aspects which would help in order to analyze the socio-cultural impact over the FIFA World Cup 2006 (Langen & Garcia, 2009). The various surveys or studies have been designed in order to measure the overall impact of the socio-cultural aspects over the sport events.This report majorly takes into consideration the two main ways which would help in order to measure the overall data methods. The two methods would be Sampling & Data Collection methods. This report would take into consideration the various impact of the cultural aspect over the big or large sports event & festivals. The report discusses the various ways through which the measurement could be done as well as the impact over the same. The report not only reviews the preferences but would also take into consideration a general over view of the entire scope of the study over the same.

Body

Impacts and Benefits

There are various impacts as well as benefits of socio culture on FIFA world cup 2006 which might lead to various types of results for the event which would be taking place. The various impact as well as benefits of the socio cultural could be seen with the help of the various stakeholders attached to it (Langen & Garcia, 2009). The various people involved in the same are customers, shareholders, participants, local communities & the host community as well.

There would be various advantages as well as disadvantages which might be attached & affect the people working within the event. The study would mainly focus upon the various aspects mentioned below in the report. Some of the areas which would be impacted would be as under:

Þ    Impact on the environment

Þ    Infrastructure

Þ    Urban renewal

Þ    Cultural impacts

Þ    Impact over the tourism

Þ    Economic impacts

Þ    Social impacts

Þ    Enhancement of the image

One of the major aspects which should be kept in mind would refer to legacy. Legacy refers to the actual impact over the host destination i.e. the place where the event is being taken into (Douglas, Douglas & Derrett, 2001). This aspect has been taken up in a positive sense which would benefit the host country in many ways. Legacy has been taken into consideration as a tangible advantage which would help the economy to grow in a larger sense. The various aspects would be covered under legacy i.e. better physical infrastructure, new employment opportunities for people, etc (Langen & Garcia, 2009).

There are various intangible benefits attached to socio cultural impact of FIFA World Cup 2006 in terms of legacy could be described as under. The intangible benefits in terms of legacy with regards to FIFA World Cup 2006 would represent something which would enhance the long term benefits for the event (Douglas, Douglas & Derrett, 2001). The destination residents refer to one of the most substantial aspects which would impact the World Cup 2006. There are various studies which would assume that legacy, has various benefits attached to it thereby leading to the up gradation of the host country.

The second aspect which should be kept in mind would refer to leverage. Leverage would help in order to benefit the events. Leverage could be defined as a process which would help in order to assist the investments as well as maximize the range of benefits from the same.

Leverage could be defined as an aspect which would help in order to benefit the events in long term in nature. This could be done by looking into the different aspects of the events before & after the event has taken place (Douglas, Douglas & Derrett, 2001). The event would be impacted in a much adverse manner as well as focus upon the issues which might lead to benefit the event i.e. FIFA World Cup 2006.

Positive economic impact on the event FIFA World Cup 2006:

The economic positive impact on the event FIFA World Cup 2006 is estimated to be quite positive & have various benefits attached to it. The various experts have pin pointed the following benefits for the event. They are as under:

Þ    Absence of comparative evidence

Þ    The impact studies states that, the event turns out to be quite opportunistic.

Þ    Hosting such type of big sports events would create more challenges for the various developing countries involved in it.

Þ    The various should negative aspects of the same should not be taken into consideration.

Þ    Comparison with the various previous similar events would help in order to overcome all the previous challenges which would help in order to make the entire event a huge success.

Issues or negative aspects:

The various negative aspects which have been attached with the event i.e. FIFA World Cup 2006 have been discussed as follows. They are as under:

Þ    Comparative evidences: The events have been called upon as one offs & the various comparative evidences have been reportedly to be quite slow. It quite a difficult task to compare the various previous evidences as well as predict the economic impact over each other. The events need to be compared with one another on the various parameters which would help in order to impact the country economically (Douglas, Douglas & Derrett, 2001).

Þ    Disappointing previous effects: With various disappointing effects of the previous FIFA World Cup, it could be seen that various countries do not want the world cup to happen in their country due to the heavy amount of cost involved in the same. With the world cup fever, people are shifted from their normal consumption to consume more form the stadiums, street markets etc (Langen & Garcia, 2009).

Þ    Negative sides: The host country should be well acquainted with the various negative aspects attached to it. With the world cup 2006, the entire business cycle of the host country was being hit (Burdge, 2009). The market prices of the property & real estate rose up to very high levels. During the entire period where in the world cup is to be hosted, no construction would be allowed in the entire host community. Consumption of electricity has been increased due to the rise in the number of stadiums, playgrounds, etc, various hospitality areas would create high levels of problems. The use of various new facilities would be taken into consideration. The use of the newly build stadiums would be used by the host country in order to accommodate more number of visitors in the days to come (Burdge, 2009). There is no private financing in order to construct stadiums in the host countries. In such cases where no funds are available for the same, the investment expenditure would be treated to be equal to the cost of investment & create high levels of problems in terms of ratios, etc.

Þ    Further Challenges attached with the same: According to the CEO of the organizing committee, it could be seen that world cup is one of the in dispensable events & does not relate to the economic growth of the same. This event is only about branding & creating publicity all over. Such type of an event offers the country a scope of expand as well as take into consideration the various deals which would help the host community to accept big challenges & opportunities in the years to come. Most of the times, World Cup 2006 creates one of the most unique or memorable events for the countries to remember.

Þ    Impact of studies to create big opportunities: Based upon the survey, it could be seen that various benefits have been underestimated due to the high levels of cost involved in the success of the same (Burdge, 2009). According to the survey conducted by Grant Thornton, it has been estimated that approximately 40-50 billion would be spend on the entire event. This amount would be used in order to perform the various activities which would make the entire event a huge success. This amount could also be used by the country in order to upgrade their economy as a whole. 40-5 billion amounts could be used in order to remove poverty, formulate various alleviation programs, solve the various economic issues, etc (Langen & Garcia, 2009).

Techniques for assessment of the event impacts:The technique which could be used in order to assess the impact of the events would be with the help of the data collection method. The data collection method would refer to the first & foremost technique which would majorly measure the various socio – cultural impact on FIFA World Cup 2006 (Barrow, 2000).

Þ    Data collection method

Data collection method would help in order to measure the impact of socio cultural aspects over FIFA World Cup 2006. This data collection method would include the social impact assessment which would help in order to measure the perceptions of the host communities. Such perceptions would be measured with the help the various face to face interviews & questions based upon the relevancy of the topics (Burdge, 2009).

This type of method is quite useful as well as appropriate in order to allow the large levels of data to be collected amongst a specified target audience. This would also help in order to maintain high levels of control on the overall research process. With the help of the various open ended questions, the respondent would be able to put in its own thinking as well as perceptions regarding a particular topic (Barrow, 2000).

Þ    SamplingSampling refers to the next best technique which would help in order to consider a handful number of people or population which would help in order to provide their response over this issue. The population of Germany should be selected & random sampling should be conducted in order to know the responses of the respondents. Minimum 25 people should be sorted out which would help in order to answer the following questions & tell their view on the socio cultural impact over the same (Ahlert, 2006). Random sampling should be practiced which would help in order to ask the respondents regarding the various questions such as behavior of the respondents, perceived positive impact of the same, perceived negative impact of the same & socio-demographic characteristics on the social impact on FIFA World Cup 2006 (Langen & Garcia, 2009).

Conclusion

Hence, it could be concluded that there are various positive as well as negative impacts attached with the socio-cultural aspect over FIFA World Cup, 2006. With a rise in the event management industry, there are various factors such as socio cultural aspects which would impact the FIFA World Cup 2006 (Germany). The impact of the various factors has been increasing continuously. These factors would scrutinize the funders, policy makers as well as the planners in order to grow in their future years (Ahlert, 2006). Based upon the various studies & surveys, an in depth analysis would be done in order to impact the various aspects such as economic, cultural, social, political & environmental factors. It must be kept in mind that, the various factors mentioned above would not only portray advantages only by would also have various disadvantages attached to it.  Various positive as well as negative impact of the socio-cultural impact on FIFA World Cup 2006 should be kept in mind while analyzing the same.

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