HR management assignment on: Performance management on Ayers Rock Resort
Action Program:
One of the effective ways through which Ayers Rock Resort should follow in order to accomplish their goals in the future years would be with the help of an Action Plan/Program. The simple as well as the easiest methods which would help Ayers Rock Resort would be done on the basis of the following heading such as “what will be done”, “when it will be done” & “who does it”.
| What will be done | When will it be done | Who does it |
| Introduction of a suite of new indigenous Guest Activities at the Ayers Rock Resort (Australian Government Initiative, 2007). | The launch of the suite of new indigenous Guest Activities would commence from May, 2012. | The market research team would be liable to perform market research as well as deliver its guests with exceptional guest services.Promoting the indigenous guest activities at Ayers Rock Resort would help to deliver high levels of commitment. |
| The market positioning of the indigenous guest engagement shall be done to cater all the guests (including children, adults, Australian as well as marketers from abroad). | The marketing research team would be responsible to take into consideration the fact that, the entire activities shall take place in an area which is Central to the Ayers Resort (Porter, 2010).These activities would include Art classes for children, daily performances by the Wakagetti Cultural Dance Troupe, Art Markets & interactive didgeridoo performances. | |
| When the service would be made available in the Australian market, the prices shall be kept low as compared to its competitors (Harrison, 2007).Initially, this service would be offered for free to the guests residing in the hotel. This would help to add as an integral part of the stay in the hotel (Australian Government Initiative, 2007). | Price cut within the first few months would add as an advantage to Ayers Rock Resort. This would help the organization i.e. Ayers Rock Resort to be ahead of its potential or existing competitors. | The guests would get a daily schedule of all the activities to be conducted within the hotel. This would allow all the guests to plan their day or time based upon the activities (Australian Government Initiative, 2007).The timings for most of the events would be around sunrise & sunset. This would help the guests to enjoy their stay as well as enjoy the performances. |
Control Program:
A control program shall be build at Ayers Rock Resort. This would help to manage as well as implement the entire marketing plan which would help to practice marketing control.
Marketing control at Ayers Rock Resort will take into consideration, evaluation of the various marketing strategies, plans as well as take up different types of corrective actions in order to ensure that all the pre determined objectives of the enterprise are attained in a stipulated period of time. Marketing control consists of the following:
Þ Set Goals: The goals that have been set at Ayers Rock Resort are to provide an attractive exterior view & serve the customer at its best (Travel Blackboard, 2012).
Þ Measure Performance: The marketing team along with the research team would be made responsible to measure the ongoing process within an organization.
Þ Evaluate Performance: Evaluation Performance within Ayers Rock Resort shall be done by keeping in mind two things i.e. Actual Performance & Expected Performance. The management shall try to figure out the ways to narrow the gap between the two Abhijeet 2008.
Budget Involved:
The budget involved in the launch of the indigenous activities at Ayers Rock Resort has been discussed as follows:
Direct Cost: The direct costs which are involved in the launch of indigenous activities at Ayers Rock Resort would be separated under two heads such as Labor Costs & Material Costs (Abhijeet, 2008).
In-direct Cost: The indirect costs or overheads would be used to accomplish the indigenous activities at Ayers Rock Resort. The amount of salary given to the administrative staff, research team to launch the activities would be accumulated as the indirect expense at Ayers Rock Resort (Travel Blackboard, 2012). Approximately 1/3rd of the cost to launch the indigenous activities which would help to estimate the indirect cost for the manufacturer.
| Budget |
| Direct Cost:Labor Cost 100000Material Cost 400000
———– Start up Cost 500000 Cost of operations 250000 |
| In-Direct Cost:Administrative Staff 30000Research Team 80000
Expected Profits 250000 Operating Expenses: Marketing & Promotions 500000 Utilities 30000 Advertisements 15s0000 |
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