HR Assignment help on: Toyota strategies

1. Company & its Business:

Toyota refers to a Japanese MNC which majorly takes into consideration manufacturing vehicles such as Cars, SUV’s, Motor transport, etc. Toyota refers to one of the largest MNC under the automobile industry in Japan. Toyota is the market leaders in the manufacturing of ATV;s, engines, cars & heavy vehicles used at the time of constructing hotels, hospitals, malls, etc (Dyloco, 2011).In addition to manufacturing of the automobiles, Toyota also deals in providing financial services through a consultancy known as the Toyota Financial Services Division & manufactures Robots as well.

 Toyota majorly manufactures small sized vehicles or cars marketed & sold under the name “Toyopet”. Apart from manufacturing only small sized cars, Toyota has also being focusing upon the large segment vehicles as well (Dyloco, 2011). Toyota has had widened its product line by making new & lucrative changes in the small segment cars. Toyota has also widened its scope in the automobile industry by the manufacturing SUV’s. A new version of sports car known as Camry is also being manufactured & marketed by Toyota. Various affordable, sporty automobiles have also been manufactured keeping in mind the young adults as their target audience. Toyota is also known as one of the largest sellers of Hybrid cars in Japan (Dyloco, 2011).

1. Financial Status of Toyota:

Toyota is an organization which is being traded on the New York Stock Market, NYSE. Toyota has a reasonable financial status as on date.

The balance sheet & the other key figures of Toyota have been listed below as under:The Balance Sheet & the Profit & Loss Statement attached above gives a fair picture regarding the financial stability of Toyota Corporation a Japan based MNC. The figures above states that in the year 2009, Toyota has earned an approximate net loss of US $4.2 billion (Bunkley & Nick, 2008). Hence, it could be concluded that the business organization Toyota has been hit by the recent financial crisis which took place from 2007 – 2011.

1. Competitors of Toyota:

Since Japan has been referred to as one of the countries which is known for manufacturing of the automobiles or vehicles, therefore, Toyota would have many competitors under the same industry.

The direct competitors of Toyota in the Japanese market could be listed as under

Þ    Honda Motors Co. Ltd

Þ    Suzuki

Þ    Nissan Motors Co. Ltd

Þ    Fiat

Þ    Renault

Þ    Ford Motors Co.

Þ    Daimler AG

Þ    Volkswagen AG

Þ    Yamaha

Þ    General Motors

Þ    Kawasaki

Þ    Subaru

Þ    Mitsuoka, etc

The major competitors for Toyota have been listed above. In order to have an added advantage over its competitors Toyota has used different marketing strategies such as variety of innovation techniques in order to make the product more impressive & attractive which would help the organization to retain more number of customers (Bunkley & Nick, 2008).

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